The Marketing Science Institute (MSI)/H. Paul Root Award is awarded annually to the research article which represents the greatest contribution to the development and practice of the study of marketing. Candidates for the prize are nominated by the permanent members of the editorial board of the Journal of Marketing.
This year the prize will be awarded at the American Marketing Association’s Winter Conference, to be held 15-17 February 2008 in Austin, Texas.
Professor Tor W. Andreassen from BI Norwegian School of Management has won the outstanding research prize for an article published by him and his research colleagues Timothy L. Keiningham, Lerzan Aksoy and Bruce Cooile in the Journal of Marketing in July 2007.
The Journal of Marketing is the oldest and foremost international professional publication for the study of marketing.
Management tool revealed as a sham
In their prize-winning article, Tor W. Andreassen and his fellow researchers conducted a study of a management tool which is much used by large international companies.
The tool, Net Promoter Score (NPS) was developed by the top American consultant Fred Reichheld in collaboration with the companies Bains and Satmetrix. Briefly, Net Promoter Score expresses how strongly your customers will recommend your products and services to their friends and acquaintances (a promotion indicator).
Reichheld’s discovery was marketed under the cover of research and promoted as “The One Number You Need to Measure” in the Harvard Business Review as the only key figure you need to know in order to ensure your company’s future growth. The arguments in the article were later drawn attention to in the book “The Ultimate Question” from Harvard Business School Press.
Many managers have paid an exorbitant amount in their enthusiasm for their new management tool.
Andreassen and his American research colleagues have now revealed this tool to be nothing more than a sham by testing it on various data, including that for BI’s research project the Norwegian Customer Satisfaction Barometer.The researchers have demonstrated that the management tool promises more than it delivers and go a considerable way towards suggesting that the results are fabricated.
Audun Farbrot | alfa
BMBF funding for diabetes research on pancreas chip
08.02.2017 | Helmholtz Zentrum München - Deutsches Forschungszentrum für Gesundheit und Umwelt
Helmholtz International Fellow Award for Sarah Amalia Teichmann
20.01.2017 | Helmholtz Zentrum München - Deutsches Forschungszentrum für Gesundheit und Umwelt
On January 15, 2009, Chesley B. Sullenberger was celebrated world-wide: after the two engines had failed due to bird strike, he and his flight crew succeeded after a glide flight with an Airbus A320 in ditching on the Hudson River. All 155 people on board were saved.
On January 15, 2009, Chesley B. Sullenberger was celebrated world-wide: after the two engines had failed due to bird strike, he and his flight crew succeeded...
Cells need to repair damaged DNA in our genes to prevent the development of cancer and other diseases. Our cells therefore activate and send “repair-proteins”...
The Fraunhofer IWS Dresden and Technische Universität Dresden inaugurated their jointly operated Center for Additive Manufacturing Dresden (AMCD) with a festive ceremony on February 7, 2017. Scientists from various disciplines perform research on materials, additive manufacturing processes and innovative technologies, which build up components in a layer by layer process. This technology opens up new horizons for component design and combinations of functions. For example during fabrication, electrical conductors and sensors are already able to be additively manufactured into components. They provide information about stress conditions of a product during operation.
The 3D-printing technology, or additive manufacturing as it is often called, has long made the step out of scientific research laboratories into industrial...
Nature does amazing things with limited design materials. Grass, for example, can support its own weight, resist strong wind loads, and recover after being...
13.02.2017 | Event News
10.02.2017 | Event News
09.02.2017 | Event News
27.02.2017 | Materials Sciences
27.02.2017 | Interdisciplinary Research
27.02.2017 | Life Sciences