Forum for Science, Industry and Business

Sponsored by:     3M 
Search our Site:

 

BI researcher wins prestigious international prize

23.01.2008
Professor Tor W. Andreassen from BI Norwegian School of Management has won the prestigious MSI/H. Paul Root Award 2007. This award is awarded to the research article that has had greatest influence on the practice of marketing.

The Marketing Science Institute (MSI)/H. Paul Root Award is awarded annually to the research article which represents the greatest contribution to the development and practice of the study of marketing. Candidates for the prize are nominated by the permanent members of the editorial board of the Journal of Marketing.

This year the prize will be awarded at the American Marketing Association’s Winter Conference, to be held 15-17 February 2008 in Austin, Texas.

Professor Tor W. Andreassen from BI Norwegian School of Management has won the outstanding research prize for an article published by him and his research colleagues Timothy L. Keiningham, Lerzan Aksoy and Bruce Cooile in the Journal of Marketing in July 2007.

The Journal of Marketing is the oldest and foremost international professional publication for the study of marketing.

Management tool revealed as a sham

In their prize-winning article, Tor W. Andreassen and his fellow researchers conducted a study of a management tool which is much used by large international companies.

The tool, Net Promoter Score (NPS) was developed by the top American consultant Fred Reichheld in collaboration with the companies Bains and Satmetrix. Briefly, Net Promoter Score expresses how strongly your customers will recommend your products and services to their friends and acquaintances (a promotion indicator).

Reichheld’s discovery was marketed under the cover of research and promoted as “The One Number You Need to Measure” in the Harvard Business Review as the only key figure you need to know in order to ensure your company’s future growth. The arguments in the article were later drawn attention to in the book “The Ultimate Question” from Harvard Business School Press.

Many managers have paid an exorbitant amount in their enthusiasm for their new management tool.

Andreassen and his American research colleagues have now revealed this tool to be nothing more than a sham by testing it on various data, including that for BI’s research project the Norwegian Customer Satisfaction Barometer.

The researchers have demonstrated that the management tool promises more than it delivers and go a considerable way towards suggesting that the results are fabricated.

Audun Farbrot | alfa
Further information:
http://www.bi.no

More articles from Awards Funding:

nachricht BMBF funding for diabetes research on pancreas chip
08.02.2017 | Helmholtz Zentrum München - Deutsches Forschungszentrum für Gesundheit und Umwelt

nachricht Helmholtz International Fellow Award for Sarah Amalia Teichmann
20.01.2017 | Helmholtz Zentrum München - Deutsches Forschungszentrum für Gesundheit und Umwelt

All articles from Awards Funding >>>

The most recent press releases about innovation >>>

Die letzten 5 Focus-News des innovations-reports im Überblick:

Im Focus: Safe glide at total engine failure with ELA-inside

On January 15, 2009, Chesley B. Sullenberger was celebrated world-wide: after the two engines had failed due to bird strike, he and his flight crew succeeded after a glide flight with an Airbus A320 in ditching on the Hudson River. All 155 people on board were saved.

On January 15, 2009, Chesley B. Sullenberger was celebrated world-wide: after the two engines had failed due to bird strike, he and his flight crew succeeded...

Im Focus: Breakthrough with a chain of gold atoms

In the field of nanoscience, an international team of physicists with participants from Konstanz has achieved a breakthrough in understanding heat transport

In the field of nanoscience, an international team of physicists with participants from Konstanz has achieved a breakthrough in understanding heat transport

Im Focus: DNA repair: a new letter in the cell alphabet

Results reveal how discoveries may be hidden in scientific “blind spots”

Cells need to repair damaged DNA in our genes to prevent the development of cancer and other diseases. Our cells therefore activate and send “repair-proteins”...

Im Focus: Dresdner scientists print tomorrow’s world

The Fraunhofer IWS Dresden and Technische Universität Dresden inaugurated their jointly operated Center for Additive Manufacturing Dresden (AMCD) with a festive ceremony on February 7, 2017. Scientists from various disciplines perform research on materials, additive manufacturing processes and innovative technologies, which build up components in a layer by layer process. This technology opens up new horizons for component design and combinations of functions. For example during fabrication, electrical conductors and sensors are already able to be additively manufactured into components. They provide information about stress conditions of a product during operation.

The 3D-printing technology, or additive manufacturing as it is often called, has long made the step out of scientific research laboratories into industrial...

Im Focus: Mimicking nature's cellular architectures via 3-D printing

Research offers new level of control over the structure of 3-D printed materials

Nature does amazing things with limited design materials. Grass, for example, can support its own weight, resist strong wind loads, and recover after being...

All Focus news of the innovation-report >>>

Anzeige

Anzeige

Event News

Booth and panel discussion – The Lindau Nobel Laureate Meetings at the AAAS 2017 Annual Meeting

13.02.2017 | Event News

Complex Loading versus Hidden Reserves

10.02.2017 | Event News

International Conference on Crystal Growth in Freiburg

09.02.2017 | Event News

 
Latest News

New pop-up strategy inspired by cuts, not folds

27.02.2017 | Materials Sciences

Sandia uses confined nanoparticles to improve hydrogen storage materials performance

27.02.2017 | Interdisciplinary Research

Decoding the genome's cryptic language

27.02.2017 | Life Sciences

VideoLinks
B2B-VideoLinks
More VideoLinks >>>