Do people attribute certain personality traits or emotions to car fronts? If so, could this have implications for driving and pedestrian behavior? Truls Thorstensen (EFS Consulting Vienna), Karl Grammer (Ludwig Boltzmann Institute for Urban Ethology) and other researchers at the University of Vienna joined economic interest with evolutionary psychology to answer these questions.
The research project will be published this week in the Springer journal Human Nature.¹ The study investigates our perception of automotive designs, and whether and how these findings correspond to the perception of human faces.
Throughout evolution, humans have developed an ability to collect information on people's sex, age, emotions, and intentions by looking at their faces. The authors suggest that this ability is probably widely used on other living beings and maybe even on inanimate objects, such as cars. Although this theory has been proposed by other authors, it has not yet been investigated systematically. The researchers therefore asked people to report the characteristics, emotions, personality traits, and attitudes that they ascribed to car fronts and then used geometric morphometrics to calculate the corresponding shape information.
One-third of the subjects associated a human or animal face with at least 90 percent of the cars. All subjects marked eyes (headlights), a mouth (air intake/grille), and a nose in more than 50 percent of the cars. Overall, people agreed which type of car possesses certain traits. The authors found that people liked cars most which had a wide stance, a narrow windshield, and/or widely spaced, narrow headlights. The better the subjects liked a car, the more it bore shape characteristics corresponding to high values of what the authors termed "power", indicating that both men and women like mature, dominant, masculine, arrogant, angry-looking cars.
If these are the traits that people like, does that necessarily mean that this is the type of car they would buy? The authors surmise that this might not always be the case. Do we judge a car by our (perhaps stereotyped) impression of its owner, or do we choose a car based on its communication of desired characteristics? Do we feel that driving a car that looks arrogant and dominant might be of benefit in the daily "battles" on the road? These are interesting questions for car manufacturers and researchers alike, and will be pursued further in the collaboration between EFS Consulting and Karl Grammer's group.
The collaborators conclude, "we show that distinct features in the car fronts correspond to different trait attributions. Thus, humans possibly interpret even inanimate structures in biological terms, which could have implications for driving and pedestrian behavior. With respect to practical applications, a tool for automobile designers to style cars according to a desired image could be derived."
¹ Windhager S, Slice DE, Schaefer K, Oberzaucher E, Thorstensen T, Grammer K (2008). Face to face: The Perception of Automotive Designs. Human Nature. DOI 10.1007/s12110-008-9047-z
Improved Performance thanks to Reduced Weight
24.07.2017 | Technische Universität Chemnitz
New Headlamp Dimension: Fully Adaptive Light Distribution in Real Time
29.06.2017 | Universität Stuttgart
Whether you call it effervescent, fizzy, or sparkling, carbonated water is making a comeback as a beverage. Aside from quenching thirst, researchers at the University of Illinois at Urbana-Champaign have discovered a new use for these "bubbly" concoctions that will have major impact on the manufacturer of the world's thinnest, flattest, and one most useful materials -- graphene.
As graphene's popularity grows as an advanced "wonder" material, the speed and quality at which it can be manufactured will be paramount. With that in mind,...
Physicists at the University of Bonn have managed to create optical hollows and more complex patterns into which the light of a Bose-Einstein condensate flows. The creation of such highly low-loss structures for light is a prerequisite for complex light circuits, such as for quantum information processing for a new generation of computers. The researchers are now presenting their results in the journal Nature Photonics.
Light particles (photons) occur as tiny, indivisible portions. Many thousands of these light portions can be merged to form a single super-photon if they are...
For the first time, scientists have shown that circular RNA is linked to brain function. When a RNA molecule called Cdr1as was deleted from the genome of mice, the animals had problems filtering out unnecessary information – like patients suffering from neuropsychiatric disorders.
While hundreds of circular RNAs (circRNAs) are abundant in mammalian brains, one big question has remained unanswered: What are they actually good for? In the...
An experimental small satellite has successfully collected and delivered data on a key measurement for predicting changes in Earth's climate.
The Radiometer Assessment using Vertically Aligned Nanotubes (RAVAN) CubeSat was launched into low-Earth orbit on Nov. 11, 2016, in order to test new...
A study led by scientists of the Max Planck Institute for the Structure and Dynamics of Matter (MPSD) at the Center for Free-Electron Laser Science in Hamburg presents evidence of the coexistence of superconductivity and “charge-density-waves” in compounds of the poorly-studied family of bismuthates. This observation opens up new perspectives for a deeper understanding of the phenomenon of high-temperature superconductivity, a topic which is at the core of condensed matter research since more than 30 years. The paper by Nicoletti et al has been published in the PNAS.
Since the beginning of the 20th century, superconductivity had been observed in some metals at temperatures only a few degrees above the absolute zero (minus...
16.08.2017 | Event News
04.08.2017 | Event News
26.07.2017 | Event News
18.08.2017 | Life Sciences
18.08.2017 | Physics and Astronomy
18.08.2017 | Materials Sciences