Forum for Science, Industry and Business

Sponsored by:     3M 
Search our Site:

 

Not as Web Savvy as You Think

27.07.2010
Young people give Google, other top brand search results too much credibility

Google it. That's what many college students do when asked to read an excerpt of a play for class, write a resume or find the e-mail address of a politician.

They trust Google so much that a Northwestern University study has found many students only click on websites that turn up at the top of Google searches to complete assigned tasks. If they don't use Google, researchers found that students trust other brand-name search engines and brand-name websites to lead them to information.

The study was published by the International Journal of Communication.

"Many students think, ‘Google placed it number one, so, of course it's credible,'" said Eszter Hargittai, associate professor of communication studies at Northwestern. "This is potentially tricky because Google doesn't rank a site by its credibility."

In the published, study 102 students at the University of Illinois at Chicago sat at computers with researchers. Each student was asked to bring up the page that's usually on their screen when they start using the Web.

The activity on their screens was captured on video as researchers gave the students a variety of hypothetical information-seeking tasks to perform online. Time and again, researchers watched students navigate to brand-name search engines--usually Google--and to brand-name websites to find information. Researchers also asked students questions about websites they chose.

After using Google to get to a website, this interaction occurred between a researcher and a study participant:

Researcher: "What is this website?"

Student: "Oh, I don't know. The first thing that came up."

"Search engine rankings seem extremely important," Hargittai said. “We found that a website’s layout or content almost didn’t even matter to the students. What mattered is that it was the number one result on Google."

Aside from Google, other online brands that students mentioned most often to complete tasks were: Yahoo!, SparkNotes, MapQuest, Microsoft, Wikipedia, AOL and Facebook.

Some of the students did give more credibility to websites ending in dot-gov, dot-edu or dot-org. However, Hargittai said most didn't know dot-org domain names could be registered by anyone, and thus are not inherently different from dot-com sites.

"Just because younger people grew up with the Web doesn't mean they're universally savvy with it," Hargittai said. "Educators should show specific websites in class and talk about why a source is or isn't credible."

The John D. and Catherine T. MacArthur Foundation supported the research.

The title of the paper is "Trust Online: Young Adults' Evaluation of Web Content." In addition to Hargittai (senior author), other authors of the paper are Lindsay Fullerton, Ericka Menchen-Trevino, and Kristin Yates Thomas, all PhD candidates at Northwestern.

Erin White is the broadcast editor. Contact her at ewhite@northwestern.edu

Erin White | EurekAlert!
Further information:
http://www.northwestern.edu

More articles from Studies and Analyses:

nachricht Smart Data Transformation – Surfing the Big Wave
02.12.2016 | Fraunhofer-Institut für Angewandte Informationstechnik FIT

nachricht Climate change could outpace EPA Lake Champlain protections
18.11.2016 | University of Vermont

All articles from Studies and Analyses >>>

The most recent press releases about innovation >>>

Die letzten 5 Focus-News des innovations-reports im Überblick:

Im Focus: Electron highway inside crystal

Physicists of the University of Würzburg have made an astonishing discovery in a specific type of topological insulators. The effect is due to the structure of the materials used. The researchers have now published their work in the journal Science.

Topological insulators are currently the hot topic in physics according to the newspaper Neue Zürcher Zeitung. Only a few weeks ago, their importance was...

Im Focus: Significantly more productivity in USP lasers

In recent years, lasers with ultrashort pulses (USP) down to the femtosecond range have become established on an industrial scale. They could advance some applications with the much-lauded “cold ablation” – if that meant they would then achieve more throughput. A new generation of process engineering that will address this issue in particular will be discussed at the “4th UKP Workshop – Ultrafast Laser Technology” in April 2017.

Even back in the 1990s, scientists were comparing materials processing with nanosecond, picosecond and femtosesecond pulses. The result was surprising:...

Im Focus: Shape matters when light meets atom

Mapping the interaction of a single atom with a single photon may inform design of quantum devices

Have you ever wondered how you see the world? Vision is about photons of light, which are packets of energy, interacting with the atoms or molecules in what...

Im Focus: Novel silicon etching technique crafts 3-D gradient refractive index micro-optics

A multi-institutional research collaboration has created a novel approach for fabricating three-dimensional micro-optics through the shape-defined formation of porous silicon (PSi), with broad impacts in integrated optoelectronics, imaging, and photovoltaics.

Working with colleagues at Stanford and The Dow Chemical Company, researchers at the University of Illinois at Urbana-Champaign fabricated 3-D birefringent...

Im Focus: Quantum Particles Form Droplets

In experiments with magnetic atoms conducted at extremely low temperatures, scientists have demonstrated a unique phase of matter: The atoms form a new type of quantum liquid or quantum droplet state. These so called quantum droplets may preserve their form in absence of external confinement because of quantum effects. The joint team of experimental physicists from Innsbruck and theoretical physicists from Hannover report on their findings in the journal Physical Review X.

“Our Quantum droplets are in the gas phase but they still drop like a rock,” explains experimental physicist Francesca Ferlaino when talking about the...

All Focus news of the innovation-report >>>

Anzeige

Anzeige

Event News

ICTM Conference 2017: Production technology for turbomachine manufacturing of the future

16.11.2016 | Event News

Innovation Day Laser Technology – Laser Additive Manufacturing

01.11.2016 | Event News

#IC2S2: When Social Science meets Computer Science - GESIS will host the IC2S2 conference 2017

14.10.2016 | Event News

 
Latest News

Researchers identify potentially druggable mutant p53 proteins that promote cancer growth

09.12.2016 | Life Sciences

Scientists produce a new roadmap for guiding development & conservation in the Amazon

09.12.2016 | Ecology, The Environment and Conservation

Satellites, airport visibility readings shed light on troops' exposure to air pollution

09.12.2016 | Health and Medicine

VideoLinks
B2B-VideoLinks
More VideoLinks >>>