The findings come from the recently released study "The Effect of Content Desirability on Subjective Video Quality Ratings" authored by Philip Kortum, Rice professor-in-the-practice and faculty fellow. The study appears in the journal Human Factors.
"Research has been done asking if people can detect video quality differences," Kortum said. "What we were looking at was how video quality affects viewers in a real way."
Using four studies, Kortum, along with co-author Marc Sullivan of AT&T Labs, showed 100 study participants 180 movie clips encoded at nine different levels, from 550 kilobits per second up to DVD quality. Participants viewed the two-minute clips and then were asked about the video quality of the clips and desirability of the movie content.
Kortum found a strong correlation between the desirability of movie content and subjective ratings of video quality.
"At first we were really surprised by the data," Kortum said. "We were seeing that low- quality movies were being rated higher in quality than some of the high-quality videos. But after we started analyzing the data, we determined what was driving this was the actual desirability of the content.
"If you're at home watching and enjoying a movie, we found that you're probably not going to notice or even concern yourself with how many pixels the video is or if the data is being compressed," Kortum said. "This strong relationship holds across a wide range of encoding levels and movie content when that content is viewed under longer and more naturalistic viewing conditions."
The findings run counter to the popular belief that Americans are striving for and must have the best video quality at their fingertips all the time.
The importance of the research could be far-reaching in the way cable companies, online video and news providers shave megabits of compression to save on the ever-growing need for bandwidth.
"With these new delivery platforms comes the concern about how to adequately address the trade-off between the bandwidth of the delivery channel and the resulting video quality," Kortum said. "This trade-off is a concern not only for PCs and mobile devices but for mainstream content providers in the television arena as they move to deliver high-quality content over limited broadband delivery channels."
To read the complete study, click here.
To speak with Kortum, contact David Ruth, director of national media relations, at 713-348-6327 or firstname.lastname@example.org.Related materials:
David Ruth | EurekAlert!
Antarctic Ice Sheet mass loss has increased
14.06.2018 | Technische Universität Dresden
WAKE-UP provides new treatment option for stroke patients | International study led by UKE
17.05.2018 | Universitätsklinikum Hamburg-Eppendorf
Moving into its fourth decade, AchemAsia is setting out for new horizons: The International Expo and Innovation Forum for Sustainable Chemical Production will take place from 21-23 May 2019 in Shanghai, China. With an updated event profile, the eleventh edition focusses on topics that are especially relevant for the Chinese process industry, putting a strong emphasis on sustainability and innovation.
Founded in 1989 as a spin-off of ACHEMA to cater to the needs of China’s then developing industry, AchemAsia has since grown into a platform where the latest...
The BMBF-funded OWICELLS project was successfully completed with a final presentation at the BMW plant in Munich. The presentation demonstrated a Li-Fi communication with a mobile robot, while the robot carried out usual production processes (welding, moving and testing parts) in a 5x5m² production cell. The robust, optical wireless transmission is based on spatial diversity; in other words, data is sent and received simultaneously by several LEDs and several photodiodes. The system can transmit data at more than 100 Mbit/s and five milliseconds latency.
Modern production technologies in the automobile industry must become more flexible in order to fulfil individual customer requirements.
An international team of scientists has discovered a new way to transfer image information through multimodal fibers with almost no distortion - even if the fiber is bent. The results of the study, to which scientist from the Leibniz-Institute of Photonic Technology Jena (Leibniz IPHT) contributed, were published on 6thJune in the highly-cited journal Physical Review Letters.
Endoscopes allow doctors to see into a patient’s body like through a keyhole. Typically, the images are transmitted via a bundle of several hundreds of optical...
Light detection and control lies at the heart of many modern device applications, such as smartphone cameras. Using graphene as a light-sensitive material for...
Water molecules exist in two different forms with almost identical physical properties. For the first time, researchers have succeeded in separating the two forms to show that they can exhibit different chemical reactivities. These results were reported by researchers from the University of Basel and their colleagues in Hamburg in the scientific journal Nature Communications.
From a chemical perspective, water is a molecule in which a single oxygen atom is linked to two hydrogen atoms. It is less well known that water exists in two...
13.06.2018 | Event News
08.06.2018 | Event News
05.06.2018 | Event News
15.06.2018 | Materials Sciences
15.06.2018 | Ecology, The Environment and Conservation
15.06.2018 | Power and Electrical Engineering