Forum for Science, Industry and Business

Sponsored by:     3M 
Search our Site:

 

TV ads nutritionally unhealthy for kids, study finds

18.12.2013
The nutritional value of food and drinks advertised on children’s television programs is worse than food shown in ads during general air time, according to University of Illinois at Chicago researchers.

The study is published in the December issue of the journal Childhood Obesity.

Using Nielsen TV ratings data from 2009, UIC researchers examined children’s exposure to food and beverage ads seen on all — both adult and children’s — programming. It also looked at the nutritional content of ads on children’s shows with a child-audience share of 35 percent or greater, the first study to do so.

The researchers assessed the nutritional content of products advertised – cereals, sweets, snacks, beverages and other foods — and whether they fit the proposed voluntary nutrition guidelines recommended by the Interagency Working Group on Food Marketed to Children. The proposed federal guidelines, a joint effort of the Federal Trade Commission, the Food and Drug Administration, the Centers for Disease Control and Prevention and the U.S. Department of Agriculture, would limit saturated fat, trans fat, added sugars and sodium, due to their potential negative effects on health or body weight.

The study also noted which ads were from food companies that pledged to promote healthier products to children or to refrain from targeting children in their advertising, under the Children’s Food and Beverage Advertising Initiative. CFBAI began in 2006 and currently includes 16 companies that signed on, but also set their own nutritional criteria for foods advertised to children.

“We found that less than half of children’s exposure to ads for food and beverage products comes from children’s programming, meaning that a significant portion of exposure is not subject to self-regulation,” said Lisa Powell, professor of health policy and administration in the UIC School of Public Health and lead author of the study.

The researchers found that more than 84 percent of food and beverage ads seen by children, ages 2 to 11, on all programming were for products high in fats, sugars and sodium. On children’s programming, more than 95 percent of ads were for products high in those unhealthy contents.

Nearly all CFBAI ads seen on children’s programming failed to meet recommended federal nutrition principles; more than 97 percent were for products high in fats, sugars and sodium.

While many foods made by CFBAI companies meet federal nutrition guidelines, the study suggests that the companies choose to market less-nutritional products to children more heavily.

“The self-regulatory effort has been ineffective so far,” Powell said.

The CFBAI has proposed new, uniform nutrition criteria for member companies beginning Dec. 31, to replace the varying nutrition standards set by each company currently.

The new study serves as a benchmark to determine if the new, common CFBAI nutrition criteria will improve the content of products marketed to children, said Powell, who also serves as associate director of UIC’s Health Policy Center of the Institute for Health Research and Policy.

Co-authors are Rebecca Schermbeck and Frank Chaloupka of UIC. The study was supported by grants from the U.S. Centers for Disease Control and Prevention (award 11IPA1102973), the National Cancer Institute (award R01CA138456) and the Robert Wood Johnson Foundation through the Bridging the Gap program.

- See more at: http://news.uic.edu/tv-ads-nutritionally-unhealthy-for-kids-study-finds#sthash.GASYmjRN.dpuf

Sherri McGinnis González | EurekAlert!
Further information:
http://www.uic.edu

More articles from Studies and Analyses:

nachricht Multi-year study finds 'hotspots' of ammonia over world's major agricultural areas
17.03.2017 | University of Maryland

nachricht Diabetes Drug May Improve Bone Fat-induced Defects of Fracture Healing
17.03.2017 | Deutsches Institut für Ernährungsforschung Potsdam-Rehbrücke

All articles from Studies and Analyses >>>

The most recent press releases about innovation >>>

Die letzten 5 Focus-News des innovations-reports im Überblick:

Im Focus: Giant Magnetic Fields in the Universe

Astronomers from Bonn and Tautenburg in Thuringia (Germany) used the 100-m radio telescope at Effelsberg to observe several galaxy clusters. At the edges of these large accumulations of dark matter, stellar systems (galaxies), hot gas, and charged particles, they found magnetic fields that are exceptionally ordered over distances of many million light years. This makes them the most extended magnetic fields in the universe known so far.

The results will be published on March 22 in the journal „Astronomy & Astrophysics“.

Galaxy clusters are the largest gravitationally bound structures in the universe. With a typical extent of about 10 million light years, i.e. 100 times the...

Im Focus: Tracing down linear ubiquitination

Researchers at the Goethe University Frankfurt, together with partners from the University of Tübingen in Germany and Queen Mary University as well as Francis Crick Institute from London (UK) have developed a novel technology to decipher the secret ubiquitin code.

Ubiquitin is a small protein that can be linked to other cellular proteins, thereby controlling and modulating their functions. The attachment occurs in many...

Im Focus: Perovskite edges can be tuned for optoelectronic performance

Layered 2D material improves efficiency for solar cells and LEDs

In the eternal search for next generation high-efficiency solar cells and LEDs, scientists at Los Alamos National Laboratory and their partners are creating...

Im Focus: Polymer-coated silicon nanosheets as alternative to graphene: A perfect team for nanoelectronics

Silicon nanosheets are thin, two-dimensional layers with exceptional optoelectronic properties very similar to those of graphene. Albeit, the nanosheets are less stable. Now researchers at the Technical University of Munich (TUM) have, for the first time ever, produced a composite material combining silicon nanosheets and a polymer that is both UV-resistant and easy to process. This brings the scientists a significant step closer to industrial applications like flexible displays and photosensors.

Silicon nanosheets are thin, two-dimensional layers with exceptional optoelectronic properties very similar to those of graphene. Albeit, the nanosheets are...

Im Focus: Researchers Imitate Molecular Crowding in Cells

Enzymes behave differently in a test tube compared with the molecular scrum of a living cell. Chemists from the University of Basel have now been able to simulate these confined natural conditions in artificial vesicles for the first time. As reported in the academic journal Small, the results are offering better insight into the development of nanoreactors and artificial organelles.

Enzymes behave differently in a test tube compared with the molecular scrum of a living cell. Chemists from the University of Basel have now been able to...

All Focus news of the innovation-report >>>

Anzeige

Anzeige

Event News

International Land Use Symposium ILUS 2017: Call for Abstracts and Registration open

20.03.2017 | Event News

CONNECT 2017: International congress on connective tissue

14.03.2017 | Event News

ICTM Conference: Turbine Construction between Big Data and Additive Manufacturing

07.03.2017 | Event News

 
Latest News

Argon is not the 'dope' for metallic hydrogen

24.03.2017 | Materials Sciences

Astronomers find unexpected, dust-obscured star formation in distant galaxy

24.03.2017 | Physics and Astronomy

Gravitational wave kicks monster black hole out of galactic core

24.03.2017 | Physics and Astronomy

VideoLinks
B2B-VideoLinks
More VideoLinks >>>