Most Canadian teenagers are expected to make their own decisions, while Chinese adolescents are still heavily influenced by their parents, according to a study published in the Journal of Business Research.
Led by Concordia University and the University of Texas at Arlington researchers, the investigation found child-rearing practices appear to impact teen outlooks and decision-making patterns differently across cultures. Why? Parenting varies in both countries, since Canada is an individualist culture and China is a collectivist society.
"Before this study, little was known about the impact of parental socialization on the development of self-concept among teens," says senior author Michel Laroche, who holds the Royal Bank Distinguished Professorship in Marketing at Concordia's John Molson School of Business. "We knew that Chinese adolescents tend to be interdependent, obedient and to conform to the group, while Canadian teens are more likely to be independent, autonomous, assertive and individualistic. We found parenting strategy is the key. It transfers core values from one generation to the next."
The study found Eastern teens look to others for guidance, while the majority of Western teens are self-reliant. "Chinese society expects adolescents to have a prolonged period of dependency on their parents," says first author Zhiyong Yang, a marketing professor at the University of Texas at Arlington. "Canadian society encourages teens to make decisions for themselves on a variety of issues, ranging from consumer choices that affect physical appearance to life decisions such as the choice of a boyfriend/girlfriend, marriage and career. These distinct patterns are gradually developed and reinforced through day-to-day parent-child interactions."
A common pattern in both counties was that teens with low self esteem reported buying products to gain the approval of others. However, the way self esteem affects teen decision-making is by no means the same across these two cultures.
"Armed with a higher level of self-esteem, Canadian adolescents are less susceptible to the influence of others," says Laroche. "But this is not the case for Chinese adolescents with high self-esteem who can be more susceptible to the opinions of peers, friends, co-workers and parents."
The data was obtained from 1,289 Chinese and 305 Canadian high school students. Laroche and Yang say their findings could have implication in budget allocation for international marketers.
Each year, marketers in North America spend over $1 billion on advertising to reach youth through television advertising, in-school marketing and product placements. While marketing can be effective in reaching North American teens, says Yang, "In Eastern cultures, it may be more profitable to influence parents, who would in turn influence their adolescents."
About the study: The paper, "Parental responsiveness and adolescent susceptibility to peer influence: A cross-cultural investigation," published in the Journal of Business Research, was co-authored by Michel Laroche of Concordia University and Zhiyong Yang of the University of Texas at Arlington.
Related links:Cited research: http://bit.ly/gT4MsT
Sylvain-Jacques Desjardins | EurekAlert!
Physics of bubbles could explain language patterns
25.07.2017 | University of Portsmouth
Obstructing the ‘inner eye’
07.07.2017 | Friedrich-Schiller-Universität Jena
Strong light-matter coupling in these semiconducting tubes may hold the key to electrically pumped lasers
Light-matter quasi-particles can be generated electrically in semiconducting carbon nanotubes. Material scientists and physicists from Heidelberg University...
Fraunhofer IPA has developed a proximity sensor made from silicone and carbon nanotubes (CNT) which detects objects and determines their position. The materials and printing process used mean that the sensor is extremely flexible, economical and can be used for large surfaces. Industry and research partners can use and further develop this innovation straight away.
At first glance, the proximity sensor appears to be nothing special: a thin, elastic layer of silicone onto which black square surfaces are printed, but these...
3-D shape acquisition using water displacement as the shape sensor for the reconstruction of complex objects
A global team of computer scientists and engineers have developed an innovative technique that more completely reconstructs challenging 3D objects. An ancient...
Physicists have developed a new technique that uses electrical voltages to control the electron spin on a chip. The newly-developed method provides protection from spin decay, meaning that the contained information can be maintained and transmitted over comparatively large distances, as has been demonstrated by a team from the University of Basel’s Department of Physics and the Swiss Nanoscience Institute. The results have been published in Physical Review X.
For several years, researchers have been trying to use the spin of an electron to store and transmit information. The spin of each electron is always coupled...
What is the mass of a proton? Scientists from Germany and Japan successfully did an important step towards the most exact knowledge of this fundamental constant. By means of precision measurements on a single proton, they could improve the precision by a factor of three and also correct the existing value.
To determine the mass of a single proton still more accurate – a group of physicists led by Klaus Blaum and Sven Sturm of the Max Planck Institute for Nuclear...
26.07.2017 | Event News
21.07.2017 | Event News
19.07.2017 | Event News
26.07.2017 | Physics and Astronomy
26.07.2017 | Life Sciences
26.07.2017 | Earth Sciences