Forum for Science, Industry and Business

Sponsored by:     3M 
Search our Site:

 

Taxpayer film subsidies promote youth smoking

24.08.2011
State governments, including California as well as others in Canada and the United Kingdom, pour hundreds of millions of taxpayer dollars into major motion pictures that depict smoking -- leading to thousands of new teen smokers every year, a University of California, San Francisco (UCSF) researcher has found.

According to a survey published in PLoS Medicine, those subsidies, along with government inaction on stricter ratings for movies that depict smoking, also promote youth smoking and undermine tobacco control efforts.

In California, approximately 70 percent of all released PG-13 movies subsidized under the state's program depict smoking, researchers have independently found.

"California's state film subsidy program is undermining its longstanding tobacco control efforts," said lead author Stanton Glantz, PhD, UCSF professor of medicine and director of the Smoke Free Movies Project based at UCSF. "These activities never made sense, but are even more remarkable at a time when health and education programs are being slashed."

"In addition to ending subsidies for films that promote smoking, modernizing the rating system to give smoking films an R rating will provide a market incentive for producers to keep smoking out of movies that they market to adolescents."

In the United States, 40 states offer a combined $1.3 billion in film and video "production incentives" to the film industry, the article reports citing data from 2008. The bulk of the annual funds come from five states: New York, California, Louisiana, Massachusetts, and Pennsylvania.

"These grants, commonly in the form of tax credits, cover 25 percent of Hollywood's day-to-day production costs," the study said. "TV series and undistributed low-budget film also draw from the subsidy pool."

In California, which has provided film subsidies since 2009, a bill currently pending would extend a state subsidy of $500 million for an additional five years. Health groups and the Tobacco Education and Research Oversight Committee, which advises California officials on tobacco-related issues, have urged that the bill be amended to make ineligible future film and TV productions with tobacco imagery or branding.

Previous studies have estimated that exposure to on-screen smoking accounts for 44 percent of all adolescent smokers in the United States, with more than one million teens nationwide currently smoking. Almost all of their exposure to smoking comes from films produced by U.S. studios.

About half of movies in the United States with smoking are rated "R" for other reasons, namely because of violent or sexual content or because of graphic language, meaning that they cannot be marketed directly to youth.

In Canada and the United Kingdom, however, most of these movies are re-rated as appropriate for teens or children, largely because of more permissive attitudes toward language and sex. As a result, youths in these countries experience greater exposure to onscreen smoking, suggesting that more Canadian or British youths may begin to smoke due to smoking in films than youths in the United States, the researchers conclude. In 2010, 45 percent of films with smoking were rated for youth in the United States, 93 percent in the UK, and 82 percent in Canada.

The World Health Organization and the federal Centers for Disease Control and Prevention also recommend that in the future films with smoking be given an adult rating (R in the U.S.).

In July, the CDC drew attention to the problem of state subsidies being provided to movies that promote smoking, advising that states harmonize their film subsidies with their public health imperatives by making productions with smoking ineligible for taxpayer subsidies.

Co-authors are Christopher Millet, PhD, a clinical senior lecturer at Imperial College London, and Jonathan R. Polansky, a consultant with Onbeyond LLC in Fairfax, California.

The authors report no direct funding for their article.

UCSF is a leading university dedicated to promoting health worldwide through advanced biomedical research, graduate-level education in the life sciences and health professions, and excellence in patient care.

Follow UCSF on Twitter @ucsf/@ucsfscience

Elizabeth Fernandez | EurekAlert!
Further information:
http://www.ucsf.edu

More articles from Studies and Analyses:

nachricht Win-win strategies for climate and food security
02.10.2017 | International Institute for Applied Systems Analysis (IIASA)

nachricht The personality factor: How to foster the sharing of research data
06.09.2017 | ZBW – Leibniz-Informationszentrum Wirtschaft

All articles from Studies and Analyses >>>

The most recent press releases about innovation >>>

Die letzten 5 Focus-News des innovations-reports im Überblick:

Im Focus: Neutron star merger directly observed for the first time

University of Maryland researchers contribute to historic detection of gravitational waves and light created by event

On August 17, 2017, at 12:41:04 UTC, scientists made the first direct observation of a merger between two neutron stars--the dense, collapsed cores that remain...

Im Focus: Breaking: the first light from two neutron stars merging

Seven new papers describe the first-ever detection of light from a gravitational wave source. The event, caused by two neutron stars colliding and merging together, was dubbed GW170817 because it sent ripples through space-time that reached Earth on 2017 August 17. Around the world, hundreds of excited astronomers mobilized quickly and were able to observe the event using numerous telescopes, providing a wealth of new data.

Previous detections of gravitational waves have all involved the merger of two black holes, a feat that won the 2017 Nobel Prize in Physics earlier this month....

Im Focus: Smart sensors for efficient processes

Material defects in end products can quickly result in failures in many areas of industry, and have a massive impact on the safe use of their products. This is why, in the field of quality assurance, intelligent, nondestructive sensor systems play a key role. They allow testing components and parts in a rapid and cost-efficient manner without destroying the actual product or changing its surface. Experts from the Fraunhofer IZFP in Saarbrücken will be presenting two exhibits at the Blechexpo in Stuttgart from 7–10 November 2017 that allow fast, reliable, and automated characterization of materials and detection of defects (Hall 5, Booth 5306).

When quality testing uses time-consuming destructive test methods, it can result in enormous costs due to damaging or destroying the products. And given that...

Im Focus: Cold molecules on collision course

Using a new cooling technique MPQ scientists succeed at observing collisions in a dense beam of cold and slow dipolar molecules.

How do chemical reactions proceed at extremely low temperatures? The answer requires the investigation of molecular samples that are cold, dense, and slow at...

Im Focus: Shrinking the proton again!

Scientists from the Max Planck Institute of Quantum Optics, using high precision laser spectroscopy of atomic hydrogen, confirm the surprisingly small value of the proton radius determined from muonic hydrogen.

It was one of the breakthroughs of the year 2010: Laser spectroscopy of muonic hydrogen resulted in a value for the proton charge radius that was significantly...

All Focus news of the innovation-report >>>

Anzeige

Anzeige

Event News

ASEAN Member States discuss the future role of renewable energy

17.10.2017 | Event News

World Health Summit 2017: International experts set the course for the future of Global Health

10.10.2017 | Event News

Climate Engineering Conference 2017 Opens in Berlin

10.10.2017 | Event News

 
Latest News

Terahertz spectroscopy goes nano

20.10.2017 | Information Technology

Strange but true: Turning a material upside down can sometimes make it softer

20.10.2017 | Materials Sciences

NRL clarifies valley polarization for electronic and optoelectronic technologies

20.10.2017 | Interdisciplinary Research

VideoLinks
B2B-VideoLinks
More VideoLinks >>>