Forum for Science, Industry and Business

Sponsored by:     3M 
Search our Site:

 

Survey shows many are still clueless on how to save energy

18.08.2010
People turn off lights in vain, ignoring real efficiencies

Many Americans believe they can save energy with small behavior changes that actually achieve very little, and severely underestimate the major effects of switching to efficient, currently available technologies, says a new survey of Americans in 34 states. The study, which quizzed people on what they perceived as the most effective way to save energy, appears in this week's Proceedings of the National Academy of Sciences.

The largest group, nearly 20 percent, cited turning off lights as the best approach—an action that affects energy budgets relatively little. Very few cited buying decisions that experts say would cut U.S. energy consumption dramatically, such as more efficient cars (cited by only 2.8 percent), more efficient appliances (cited by 3.2 percent) or weatherizing homes (cited by 2.1 percent). Previous researchers have concluded that households could reduce their energy consumption some 30 percent by making such choices—all without waiting for new technologies, making big economic sacrifices or losing their sense of well-being.

Lead author Shahzeen Attari, a postdoctoral fellow at Columbia University's Earth Institute and the university's Center for Research on Environmental Decisions, said multiple factors probably are driving the misperceptions. "When people think of themselves, they may tend to think of what they can do that is cheap and easy at the moment," she said. On a broader scale, she said, even after years of research, scientists, government, industry and environmental groups may have "failed to communicate" what they know about the potential of investments in technology; instead, they have funded recycling drives and encouraged actions like turning off lights. In general, the people surveyed tend to believe in what Attari calls curtailment. "That is, keeping the same behavior, but doing less of it," she said. "But switching to efficient technologies generally allows you to maintain your behavior, and save a great deal more energy," she said. She cited high-efficiency light bulbs, which can be kept on all the time, and still save more than minimizing the use of low-efficiency ones.

Previous studies have indicated that if Americans switched to better household and vehicle technologies, U.S. energy consumption would decline substantially within a decade. Some of the highest-impact decisions, consistently underrated by people surveyed, include driving higher-mileage vehicles, and switching from central air conditioning to room air conditioners. In addition to turning off lights, overrated behaviors included driving more slowly on the highway or unplugging chargers and appliances when not in use. In one of the more egregious misperceptions, according to the survey, people commonly think that using and recycling glass bottles saves a lot of energy; in fact, making a glass container from virgin material uses 40 percent more energy than making an aluminum one—and 2,000 percent more when recycled material is used.

Many side factors may complicate people's perceptions. For instance, those who identified themselves in the survey as pro-environment tended to have more accurate perceptions. But people who engaged in more energy-conserving behaviors were actually less accurate—possibly a reflection of unrealistic optimism about the actions they personally were choosing to take. On the communications end, one previous study from Duke University has shown that conventional vehicle miles-per-gallon ratings do not really convey how switching from one vehicle to another affects gas consumption (contrary to popular perception, if you do the math, modest mileage improvements to very low-mileage vehicles will save far more gas than inventing vehicles that get astronomically high mileage). Also, said Attari, people typically are willing to take one or two actions to address a perceived problem, but after that, they start to believe they have done all they can, and attention begins to fade. Behavior researchers call this the "single-action bias." "Of course we should be doing everything we can. But if we're going to do just one or two things, we should focus on the big energy-saving behaviors," said Attari. "People are still not aware of what the big savers are."

The other authors of the study are Michael DeKay of Ohio State University; and Cliff Davidson and Wändi Bruine de Bruin of Carnegie Mellon University.

The paper, "Public Perceptions of Energy Consumption and Savings," is posted at: http://www.pnas.org/content/early/2010/08/06/1001509107.full.pdf+html

Author contact: Shahzeen Attari shahzeen.attari@gmail.com 703-447-3748 http://www.columbia.edu/~sza2106/

More info: Kevin Krajick, science editor, The Earth Institute
kkrajick@ei.columbia.edu 212-854-9729
The Earth Institute, Columbia University mobilizes the sciences, education and public policy to achieve a sustainable earth. Through interdisciplinary research among more than 500 scientists in diverse fields, the Institute is adding to the knowledge necessary for addressing the challenges of the 21st century and beyond. With over two dozen associated degree curricula and a vibrant fellowship program, the Earth Institute is educating new leaders to become professionals and scholars in the growing field of sustainable development. We work alongside governments, businesses, nonprofit organizations and individuals to devise innovative strategies to protect the future of our planet. www.earth.columbia.edu

The Center for Research on Environmental Decisions is an interdisciplinary center that studies individual and group decision making under climate uncertainty and in the face of environmental risk. CRED's objectives address the human responses to climate change and climate variability as well as improved communication and increased use of scientific information on climate variability and change. Located at Columbia University, it is affiliated with The Earth Institute and the Institute for Social and Economic Research and Policy.

Kevin Krajick | EurekAlert!
Further information:
http://www.ei.columbia.edu
http://www.cred.columbia.edu/

More articles from Studies and Analyses:

nachricht New study: How does Europe become a leading player for software and IT services?
03.04.2017 | Fraunhofer-Institut für System- und Innovationsforschung (ISI)

nachricht Reusable carbon nanotubes could be the water filter of the future, says RIT study
30.03.2017 | Rochester Institute of Technology

All articles from Studies and Analyses >>>

The most recent press releases about innovation >>>

Die letzten 5 Focus-News des innovations-reports im Überblick:

Im Focus: Deep inside Galaxy M87

The nearby, giant radio galaxy M87 hosts a supermassive black hole (BH) and is well-known for its bright jet dominating the spectrum over ten orders of magnitude in frequency. Due to its proximity, jet prominence, and the large black hole mass, M87 is the best laboratory for investigating the formation, acceleration, and collimation of relativistic jets. A research team led by Silke Britzen from the Max Planck Institute for Radio Astronomy in Bonn, Germany, has found strong indication for turbulent processes connecting the accretion disk and the jet of that galaxy providing insights into the longstanding problem of the origin of astrophysical jets.

Supermassive black holes form some of the most enigmatic phenomena in astrophysics. Their enormous energy output is supposed to be generated by the...

Im Focus: A Quantum Low Pass for Photons

Physicists in Garching observe novel quantum effect that limits the number of emitted photons.

The probability to find a certain number of photons inside a laser pulse usually corresponds to a classical distribution of independent events, the so-called...

Im Focus: Microprocessors based on a layer of just three atoms

Microprocessors based on atomically thin materials hold the promise of the evolution of traditional processors as well as new applications in the field of flexible electronics. Now, a TU Wien research team led by Thomas Müller has made a breakthrough in this field as part of an ongoing research project.

Two-dimensional materials, or 2D materials for short, are extremely versatile, although – or often more precisely because – they are made up of just one or a...

Im Focus: Quantum-physical Model System

Computer-assisted methods aid Heidelberg physicists in reproducing experiment with ultracold atoms

Two researchers at Heidelberg University have developed a model system that enables a better understanding of the processes in a quantum-physical experiment...

Im Focus: Glacier bacteria’s contribution to carbon cycling

Glaciers might seem rather inhospitable environments. However, they are home to a diverse and vibrant microbial community. It’s becoming increasingly clear that they play a bigger role in the carbon cycle than previously thought.

A new study, now published in the journal Nature Geoscience, shows how microbial communities in melting glaciers contribute to the Earth’s carbon cycle, a...

All Focus news of the innovation-report >>>

Anzeige

Anzeige

Event News

Expert meeting “Health Business Connect” will connect international medical technology companies

20.04.2017 | Event News

Wenn der Computer das Gehirn austrickst

18.04.2017 | Event News

7th International Conference on Crystalline Silicon Photovoltaics in Freiburg on April 3-5, 2017

03.04.2017 | Event News

 
Latest News

New quantum liquid crystals may play role in future of computers

21.04.2017 | Physics and Astronomy

A promising target for kidney fibrosis

21.04.2017 | Health and Medicine

Light rays from a supernova bent by the curvature of space-time around a galaxy

21.04.2017 | Physics and Astronomy

VideoLinks
B2B-VideoLinks
More VideoLinks >>>