The study indicated that people primarily use labels alone to dictate how much food is a ‘normal’ portion and that they adjust their intake accordingly. These studies together show that people are not only willing to pay more for a portion that sounds larger but also that they will eat more of an enormous portion if they believe it is “Regular” to do so.The huge impact of size labels suggests that both consumers and producers could benefit from standardization of food size-labeling; clearly defining the actual amount of food in a “small” or a “large” would inform customers of just how much food they are ordering every time they ask for a certain size. Until then, take the time to think about what portion you’re really getting when you order your standard “Medium” meal!
Sandra Cuellar | EurekAlert!
Diagnoses: When Are Several Opinions Better Than One?
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High in calories and low in nutrients when adolescents share pictures of food online
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