"Sharing is a fundamental consumer behavior that we have either tended to overlook or to confuse with commodity exchange and gift giving," writes author Russell Belk (York University, Toronto). In his study, Belk explores differences between sharing, gift giving, and exchanging marketplace commodities.
"Rather than absolute distinctions, I see these as categories that share fuzzy boundaries," writes Belk. "Although both sharing and gift-giving have some elements that often (but not always) make them more communal, loving, and caring than marketplace exchange, sharing differs from gift-giving in that it is non-reciprocal. The infant who receives his or her mother's nurturing care and sustenance does not incur a debt. Nor does the child who receives food, shelter, and love from parents receive an itemized bill upon leaving the nuclear family home."
Societal changes can affect the nature of sharing, notes Belk. Examples of threats to sharing may be the individualization of family phones and meals, the decline of free public education, and the shrinking of public broadcasting.
On the other hand, the Internet provides many healthy models for increased sharing. Belk notes that forums, bulletin boards, blogs, social networking sites, wikis, open-source software development projects, and websites where people share expertise, advice, and opinions all contribute to a sharing community.
Belk provides some suggestions for promoting sharing in today's world. "I suggest that two keys to promoting contemporary sharing are an expanded sense of self that embraces other people more than other things and a greater sense of 'sharing in,' where possessions are seen as ours rather than mine and yours," Belk concludes.
Russell Belk. "Sharing." Journal of Consumer Research: February 2010 (published online August 20, 2009).
Mary-Ann Twist | EurekAlert!
Win-win strategies for climate and food security
02.10.2017 | International Institute for Applied Systems Analysis (IIASA)
The personality factor: How to foster the sharing of research data
06.09.2017 | ZBW – Leibniz-Informationszentrum Wirtschaft
University of Maryland researchers contribute to historic detection of gravitational waves and light created by event
On August 17, 2017, at 12:41:04 UTC, scientists made the first direct observation of a merger between two neutron stars--the dense, collapsed cores that remain...
Seven new papers describe the first-ever detection of light from a gravitational wave source. The event, caused by two neutron stars colliding and merging together, was dubbed GW170817 because it sent ripples through space-time that reached Earth on 2017 August 17. Around the world, hundreds of excited astronomers mobilized quickly and were able to observe the event using numerous telescopes, providing a wealth of new data.
Previous detections of gravitational waves have all involved the merger of two black holes, a feat that won the 2017 Nobel Prize in Physics earlier this month....
Material defects in end products can quickly result in failures in many areas of industry, and have a massive impact on the safe use of their products. This is why, in the field of quality assurance, intelligent, nondestructive sensor systems play a key role. They allow testing components and parts in a rapid and cost-efficient manner without destroying the actual product or changing its surface. Experts from the Fraunhofer IZFP in Saarbrücken will be presenting two exhibits at the Blechexpo in Stuttgart from 7–10 November 2017 that allow fast, reliable, and automated characterization of materials and detection of defects (Hall 5, Booth 5306).
When quality testing uses time-consuming destructive test methods, it can result in enormous costs due to damaging or destroying the products. And given that...
Using a new cooling technique MPQ scientists succeed at observing collisions in a dense beam of cold and slow dipolar molecules.
How do chemical reactions proceed at extremely low temperatures? The answer requires the investigation of molecular samples that are cold, dense, and slow at...
Scientists from the Max Planck Institute of Quantum Optics, using high precision laser spectroscopy of atomic hydrogen, confirm the surprisingly small value of the proton radius determined from muonic hydrogen.
It was one of the breakthroughs of the year 2010: Laser spectroscopy of muonic hydrogen resulted in a value for the proton charge radius that was significantly...
17.10.2017 | Event News
10.10.2017 | Event News
10.10.2017 | Event News
20.10.2017 | Information Technology
20.10.2017 | Materials Sciences
20.10.2017 | Interdisciplinary Research