"Sharing is a fundamental consumer behavior that we have either tended to overlook or to confuse with commodity exchange and gift giving," writes author Russell Belk (York University, Toronto). In his study, Belk explores differences between sharing, gift giving, and exchanging marketplace commodities.
"Rather than absolute distinctions, I see these as categories that share fuzzy boundaries," writes Belk. "Although both sharing and gift-giving have some elements that often (but not always) make them more communal, loving, and caring than marketplace exchange, sharing differs from gift-giving in that it is non-reciprocal. The infant who receives his or her mother's nurturing care and sustenance does not incur a debt. Nor does the child who receives food, shelter, and love from parents receive an itemized bill upon leaving the nuclear family home."
Societal changes can affect the nature of sharing, notes Belk. Examples of threats to sharing may be the individualization of family phones and meals, the decline of free public education, and the shrinking of public broadcasting.
On the other hand, the Internet provides many healthy models for increased sharing. Belk notes that forums, bulletin boards, blogs, social networking sites, wikis, open-source software development projects, and websites where people share expertise, advice, and opinions all contribute to a sharing community.
Belk provides some suggestions for promoting sharing in today's world. "I suggest that two keys to promoting contemporary sharing are an expanded sense of self that embraces other people more than other things and a greater sense of 'sharing in,' where possessions are seen as ours rather than mine and yours," Belk concludes.
Russell Belk. "Sharing." Journal of Consumer Research: February 2010 (published online August 20, 2009).
Mary-Ann Twist | EurekAlert!
New study from the University of Halle: How climate change alters plant growth
12.01.2018 | Martin-Luther-Universität Halle-Wittenberg
Disarray in the brain
18.12.2017 | Universität zu Lübeck
On the way to an intelligent laboratory, physicists from Innsbruck and Vienna present an artificial agent that autonomously designs quantum experiments. In initial experiments, the system has independently (re)discovered experimental techniques that are nowadays standard in modern quantum optical laboratories. This shows how machines could play a more creative role in research in the future.
We carry smartphones in our pockets, the streets are dotted with semi-autonomous cars, but in the research laboratory experiments are still being designed by...
What enables electrons to be transferred swiftly, for example during photosynthesis? An interdisciplinary team of researchers has worked out the details of how...
For the first time, scientists have precisely measured the effective electrical charge of a single molecule in solution. This fundamental insight of an SNSF Professor could also pave the way for future medical diagnostics.
Electrical charge is one of the key properties that allows molecules to interact. Life itself depends on this phenomenon: many biological processes involve...
At the JEC World Composite Show in Paris in March 2018, the Fraunhofer Institute for Laser Technology ILT will be focusing on the latest trends and innovations in laser machining of composites. Among other things, researchers at the booth shared with the Aachen Center for Integrative Lightweight Production (AZL) will demonstrate how lasers can be used for joining, structuring, cutting and drilling composite materials.
No other industry has attracted as much public attention to composite materials as the automotive industry, which along with the aerospace industry is a driver...
Scientists at Tokyo Institute of Technology (Tokyo Tech) and Tohoku University have developed high-quality GFO epitaxial films and systematically investigated their ferroelectric and ferromagnetic properties. They also demonstrated the room-temperature magnetocapacitance effects of these GFO thin films.
Multiferroic materials show magnetically driven ferroelectricity. They are attracting increasing attention because of their fascinating properties such as...
08.01.2018 | Event News
11.12.2017 | Event News
08.12.2017 | Event News
22.01.2018 | Materials Sciences
22.01.2018 | Earth Sciences
22.01.2018 | Life Sciences