"Sharing is a fundamental consumer behavior that we have either tended to overlook or to confuse with commodity exchange and gift giving," writes author Russell Belk (York University, Toronto). In his study, Belk explores differences between sharing, gift giving, and exchanging marketplace commodities.
"Rather than absolute distinctions, I see these as categories that share fuzzy boundaries," writes Belk. "Although both sharing and gift-giving have some elements that often (but not always) make them more communal, loving, and caring than marketplace exchange, sharing differs from gift-giving in that it is non-reciprocal. The infant who receives his or her mother's nurturing care and sustenance does not incur a debt. Nor does the child who receives food, shelter, and love from parents receive an itemized bill upon leaving the nuclear family home."
Societal changes can affect the nature of sharing, notes Belk. Examples of threats to sharing may be the individualization of family phones and meals, the decline of free public education, and the shrinking of public broadcasting.
On the other hand, the Internet provides many healthy models for increased sharing. Belk notes that forums, bulletin boards, blogs, social networking sites, wikis, open-source software development projects, and websites where people share expertise, advice, and opinions all contribute to a sharing community.
Belk provides some suggestions for promoting sharing in today's world. "I suggest that two keys to promoting contemporary sharing are an expanded sense of self that embraces other people more than other things and a greater sense of 'sharing in,' where possessions are seen as ours rather than mine and yours," Belk concludes.
Russell Belk. "Sharing." Journal of Consumer Research: February 2010 (published online August 20, 2009).
Mary-Ann Twist | EurekAlert!
Europe’s Demographic Future. Where the Regions Are Heading after a Decade of Crises
10.08.2017 | Berlin-Institut für Bevölkerung und Entwicklung
Scientists reveal source of human heartbeat in 3-D
07.08.2017 | University of Manchester
Whether you call it effervescent, fizzy, or sparkling, carbonated water is making a comeback as a beverage. Aside from quenching thirst, researchers at the University of Illinois at Urbana-Champaign have discovered a new use for these "bubbly" concoctions that will have major impact on the manufacturer of the world's thinnest, flattest, and one most useful materials -- graphene.
As graphene's popularity grows as an advanced "wonder" material, the speed and quality at which it can be manufactured will be paramount. With that in mind,...
Physicists at the University of Bonn have managed to create optical hollows and more complex patterns into which the light of a Bose-Einstein condensate flows. The creation of such highly low-loss structures for light is a prerequisite for complex light circuits, such as for quantum information processing for a new generation of computers. The researchers are now presenting their results in the journal Nature Photonics.
Light particles (photons) occur as tiny, indivisible portions. Many thousands of these light portions can be merged to form a single super-photon if they are...
For the first time, scientists have shown that circular RNA is linked to brain function. When a RNA molecule called Cdr1as was deleted from the genome of mice, the animals had problems filtering out unnecessary information – like patients suffering from neuropsychiatric disorders.
While hundreds of circular RNAs (circRNAs) are abundant in mammalian brains, one big question has remained unanswered: What are they actually good for? In the...
An experimental small satellite has successfully collected and delivered data on a key measurement for predicting changes in Earth's climate.
The Radiometer Assessment using Vertically Aligned Nanotubes (RAVAN) CubeSat was launched into low-Earth orbit on Nov. 11, 2016, in order to test new...
A study led by scientists of the Max Planck Institute for the Structure and Dynamics of Matter (MPSD) at the Center for Free-Electron Laser Science in Hamburg presents evidence of the coexistence of superconductivity and “charge-density-waves” in compounds of the poorly-studied family of bismuthates. This observation opens up new perspectives for a deeper understanding of the phenomenon of high-temperature superconductivity, a topic which is at the core of condensed matter research since more than 30 years. The paper by Nicoletti et al has been published in the PNAS.
Since the beginning of the 20th century, superconductivity had been observed in some metals at temperatures only a few degrees above the absolute zero (minus...
16.08.2017 | Event News
04.08.2017 | Event News
26.07.2017 | Event News
18.08.2017 | Life Sciences
18.08.2017 | Physics and Astronomy
18.08.2017 | Materials Sciences