According to participants in the study, boosts of courage, chattiness and other social benefits of drinking outweigh its harms, which they generally did not consider as strong deterrents.
The findings offer a new direction for programs targeting binge drinking, which tend to limit their focus to avoiding alcohol's ill effects rather than considering its rewards.
"This study suggest why some people can experience a lot of bad consequences of drinking but not change their behavior," said Kevin King, co-author and UW assistant professor of psychology.
"People think, 'It's not going to happen to me' or 'I'll never drink that much again.' They do not seem to associate their own heavy drinking with negative consequences," he said.
The paper was published online May 30 in Psychology of Addictive Behaviors.
Nearly 500 college students completed an online survey measuring their drinking habits during the previous year. The survey assessed how often the participants had experienced 35 different negative consequences of drinking, such as blackouts, fights, hangovers, missed classes and work, and lost or stolen belongings, as well as 14 positive effects of drinking, including better conversational and joke-telling abilities, improved sexual encounters and more energy to stay up late partying and dancing.
The researchers also measured the participants' beliefs about how likely all of these drinking consequences would happen again and how positive or negative they were.
Participants rated the upsides to drinking as more positive and likely to happen in the future, a finding the researchers call "rose-colored beer goggles."
"It's as though they think that the good effects of drinking keep getting better and more likely to happen again," said Diane Logan, lead author and a UW clinical psychology graduate student.
Respondents' perceptions of drinking's negative consequences differed according to how many bad experiences they had had. Those who experienced a small to moderate number of ill effects of drinking did not consider the experiences to be not so bad and did not think that they were any more likely to experience them again compared with students who hadn't experienced them.
The researchers call this cognitive-dissonance reasoning. It leads to people, on the morning after a night of heavy partying, telling themselves "I'll never drink that much again" or "I threw up that one time, but that's not me; I won't do it again." Or, it may be that once a bad consequence of drinking happens, people think that it wasn't really as bad as they initially thought, the researchers speculated.
But the participants reporting the most bad experiences rated the episodes as more negative and more likely to happen again. "Until high levels of negative consequences are experienced, participants aren't deterred by the ill effects of drinking," Logan said.
The findings have implications for alcohol intervention programs for college students, which tend to focus on how to avoid the negative consequences of drinking. "We should take into account how people don't think of negative consequences as all that bad or likely to happen again," Logan said, adding that factoring in how people view alcohol's positive effects "might have a bigger impact" on drinking habits.
She suggests a risk reduction approach by helping people reduce their drinking such that they still get some of the positive effects while avoiding many of the negative and recommends training exercises to increase social skills in the absence of alcohol.
The National Institute on Alcohol Abuse and Alcoholism funded the study. Co-authors are Teague Henry, a UW psychology undergraduate student; Matthew Vaughn, a former UW psychology undergraduate student; and Jeremy Luk, a UW psychology graduate student.
For more information, contact King at 206-543-4781or firstname.lastname@example.org, or Logan at 206-543-5642 or email@example.com
Molly McElroy | EurekAlert!
Diagnoses: When Are Several Opinions Better Than One?
19.07.2016 | Max-Planck-Institut für Bildungsforschung
High in calories and low in nutrients when adolescents share pictures of food online
07.04.2016 | University of Gothenburg
Researchers from the Institute for Quantum Computing (IQC) at the University of Waterloo led the development of a new extensible wiring technique capable of controlling superconducting quantum bits, representing a significant step towards to the realization of a scalable quantum computer.
"The quantum socket is a wiring method that uses three-dimensional wires based on spring-loaded pins to address individual qubits," said Jeremy Béjanin, a PhD...
In a paper in Scientific Reports, a research team at Worcester Polytechnic Institute describes a novel light-activated phenomenon that could become the basis for applications as diverse as microscopic robotic grippers and more efficient solar cells.
A research team at Worcester Polytechnic Institute (WPI) has developed a revolutionary, light-activated semiconductor nanocomposite material that can be used...
By forcefully embedding two silicon atoms in a diamond matrix, Sandia researchers have demonstrated for the first time on a single chip all the components needed to create a quantum bridge to link quantum computers together.
"People have already built small quantum computers," says Sandia researcher Ryan Camacho. "Maybe the first useful one won't be a single giant quantum computer...
COMPAMED has become the leading international marketplace for suppliers of medical manufacturing. The trade fair, which takes place every November and is co-located to MEDICA in Dusseldorf, has been steadily growing over the past years and shows that medical technology remains a rapidly growing market.
In 2016, the joint pavilion by the IVAM Microtechnology Network, the Product Market “High-tech for Medical Devices”, will be located in Hall 8a again and will...
'Ferroelectric' materials can switch between different states of electrical polarization in response to an external electric field. This flexibility means they show promise for many applications, for example in electronic devices and computer memory. Current ferroelectric materials are highly valued for their thermal and chemical stability and rapid electro-mechanical responses, but creating a material that is scalable down to the tiny sizes needed for technologies like silicon-based semiconductors (Si-based CMOS) has proven challenging.
Now, Hiroshi Funakubo and co-workers at the Tokyo Institute of Technology, in collaboration with researchers across Japan, have conducted experiments to...
14.10.2016 | Event News
14.10.2016 | Event News
12.10.2016 | Event News
24.10.2016 | Power and Electrical Engineering
24.10.2016 | Life Sciences
24.10.2016 | Life Sciences