Forum for Science, Industry and Business

Sponsored by:     3M 
Search our Site:


Research Turns the World Upside Down

New Study Examines Brain Processes Behind Facial Recognition

When you think you see a face in the clouds or in the moon, you may wonder why it never seems to be upside down.

It turns out the answer to this seemingly minor detail is that your brain has been wired not to.

Using tests of visual perception and functional magnetic resonance imaging (fMRI), Lars Strother and colleagues at The University of Western Ontario’s world-renowned Centre for Brain & Mind recently measured activity in two regions of the brain well known for facial recognition and found they were highly sensitive to the orientation of people’s faces.

The team had participants look at faces that had been camouflaged and either held upright or turned upside down. They found that right-side up faces were easier to see – and activated the face areas in the brain more strongly – thus demonstrating that our brains are specialized to understand this orientation.

The surprise came when they found this bias in brain activity also applies to pictures of animals.

Like faces, animals are biological visual forms that have a typical upright orientation. In the study, published in the current issue of the journal PLoS ONE, Strother and his colleagues propose that the human visual system allows us to see familiar objects – not just faces – more easily when viewed in the familiar upright orientation.

They also demonstrated this bias can be found in the neural activity of those brain areas involved with the most basic steps in visual processing, when visual inputs from the eyes first reach the brain.

In future research, the team hopes to chase down how this bias is set up in these early visual areas of the brain – and what this tells us about how brain circuits can be modified by knowledge and experience.


Lars Strother, Post-doctoral fellow, Centre for Brain and Mind, 519 661-2111 ext 83481,

Mel Goodale, Director, Centre for Brain & Mind, 519 661-2070,

Douglas Keddy, Research Communications Manager, 519-661-2111 ext. 87485,

Lars Strother | EurekAlert!
Further information:

More articles from Studies and Analyses:

nachricht Diagnoses: When Are Several Opinions Better Than One?
19.07.2016 | Max-Planck-Institut für Bildungsforschung

nachricht High in calories and low in nutrients when adolescents share pictures of food online
07.04.2016 | University of Gothenburg

All articles from Studies and Analyses >>>

The most recent press releases about innovation >>>

Die letzten 5 Focus-News des innovations-reports im Überblick:

Im Focus: Etching Microstructures with Lasers

Ultrafast lasers have introduced new possibilities in engraving ultrafine structures, and scientists are now also investigating how to use them to etch microstructures into thin glass. There are possible applications in analytics (lab on a chip) and especially in electronics and the consumer sector, where great interest has been shown.

This new method was born of a surprising phenomenon: irradiating glass in a particular way with an ultrafast laser has the effect of making the glass up to a...

Im Focus: Light-driven atomic rotations excite magnetic waves

Terahertz excitation of selected crystal vibrations leads to an effective magnetic field that drives coherent spin motion

Controlling functional properties by light is one of the grand goals in modern condensed matter physics and materials science. A new study now demonstrates how...

Im Focus: New 3-D wiring technique brings scalable quantum computers closer to reality

Researchers from the Institute for Quantum Computing (IQC) at the University of Waterloo led the development of a new extensible wiring technique capable of controlling superconducting quantum bits, representing a significant step towards to the realization of a scalable quantum computer.

"The quantum socket is a wiring method that uses three-dimensional wires based on spring-loaded pins to address individual qubits," said Jeremy Béjanin, a PhD...

Im Focus: Scientists develop a semiconductor nanocomposite material that moves in response to light

In a paper in Scientific Reports, a research team at Worcester Polytechnic Institute describes a novel light-activated phenomenon that could become the basis for applications as diverse as microscopic robotic grippers and more efficient solar cells.

A research team at Worcester Polytechnic Institute (WPI) has developed a revolutionary, light-activated semiconductor nanocomposite material that can be used...

Im Focus: Diamonds aren't forever: Sandia, Harvard team create first quantum computer bridge

By forcefully embedding two silicon atoms in a diamond matrix, Sandia researchers have demonstrated for the first time on a single chip all the components needed to create a quantum bridge to link quantum computers together.

"People have already built small quantum computers," says Sandia researcher Ryan Camacho. "Maybe the first useful one won't be a single giant quantum computer...

All Focus news of the innovation-report >>>



Event News

#IC2S2: When Social Science meets Computer Science - GESIS will host the IC2S2 conference 2017

14.10.2016 | Event News

Agricultural Trade Developments and Potentials in Central Asia and the South Caucasus

14.10.2016 | Event News

World Health Summit – Day Three: A Call to Action

12.10.2016 | Event News

Latest News

Greater Range and Longer Lifetime

26.10.2016 | Power and Electrical Engineering

VDI presents International Bionic Award of the Schauenburg Foundation

26.10.2016 | Awards Funding

3-D-printed magnets

26.10.2016 | Power and Electrical Engineering

More VideoLinks >>>