Forum for Science, Industry and Business

Sponsored by:     3M 
Search our Site:

 

Scrooge or Samaritan: personality type is key to donations

12.12.2007
A research collaboration involving Mark Van Vugt, Professor of Social Psychology at the University of Kent, has revealed that peoples’ personality types predicts their donations to charities and noble causes.

In a sample of almost 1000 participants the researchers found that people with a pro-social personality gave more money to charities and other noble causes. For instance, with donations to ‘third world organisations’, 52% of people with a pro-social personality gave money, compared to 42% of people with an individualistic personality and only 21% of people with a competitive personality.

Overall pro-socials donate more to all kinds of charitable and noble organisations – including health, environmental, charity, education/research and arts/culture organisations – than individualists and competitors (the only exception being donations to local community and church groups).

The team’s findings raise the possibility that donations may be enhanced not only by appeals emphasising empathy (eg concerns for other’s well-being) but also by appeals emphasising fairness (eg everyone deserves an equal chance in life).

Professor Van Vugt, an expert on altruism and co-author of a recently published text Applying Social Psychology: From Problems to Solutions [London: Sage, 2007], said: ‘We hope that fundraising organisations, such as those dedicated to helping the poor and the ill, particularly during humanitarian crises or at critical times of the year, such as winter and Christmas, will benefit from this research. Not everyone is a Scrooge and there are many Samaritans around. The trick is to get people with individualistic and competitive personalities to donate more to noble causes, perhaps by offering them small gifts.’

From games to giving: social vale orientation predicts donations to noble causes (Paul Van Lange; VU University, Amsterdam; Rene Bekkers; University of Utrecht; Theo Schuyt; VU University, Amsterdam; Mark Van Vugt; University of Kent) is published in Basic and applied social psychology, 29(4), 375-384.

Karen Baxter | alfa
Further information:
http://www.kent.ac.uk
http://www.kent.ac.uk/news/

More articles from Studies and Analyses:

nachricht Europe’s Demographic Future. Where the Regions Are Heading after a Decade of Crises
10.08.2017 | Berlin-Institut für Bevölkerung und Entwicklung

nachricht Scientists reveal source of human heartbeat in 3-D
07.08.2017 | University of Manchester

All articles from Studies and Analyses >>>

The most recent press releases about innovation >>>

Die letzten 5 Focus-News des innovations-reports im Überblick:

Im Focus: Fizzy soda water could be key to clean manufacture of flat wonder material: Graphene

Whether you call it effervescent, fizzy, or sparkling, carbonated water is making a comeback as a beverage. Aside from quenching thirst, researchers at the University of Illinois at Urbana-Champaign have discovered a new use for these "bubbly" concoctions that will have major impact on the manufacturer of the world's thinnest, flattest, and one most useful materials -- graphene.

As graphene's popularity grows as an advanced "wonder" material, the speed and quality at which it can be manufactured will be paramount. With that in mind,...

Im Focus: Exotic quantum states made from light: Physicists create optical “wells” for a super-photon

Physicists at the University of Bonn have managed to create optical hollows and more complex patterns into which the light of a Bose-Einstein condensate flows. The creation of such highly low-loss structures for light is a prerequisite for complex light circuits, such as for quantum information processing for a new generation of computers. The researchers are now presenting their results in the journal Nature Photonics.

Light particles (photons) occur as tiny, indivisible portions. Many thousands of these light portions can be merged to form a single super-photon if they are...

Im Focus: Circular RNA linked to brain function

For the first time, scientists have shown that circular RNA is linked to brain function. When a RNA molecule called Cdr1as was deleted from the genome of mice, the animals had problems filtering out unnecessary information – like patients suffering from neuropsychiatric disorders.

While hundreds of circular RNAs (circRNAs) are abundant in mammalian brains, one big question has remained unanswered: What are they actually good for? In the...

Im Focus: RAVAN CubeSat measures Earth's outgoing energy

An experimental small satellite has successfully collected and delivered data on a key measurement for predicting changes in Earth's climate.

The Radiometer Assessment using Vertically Aligned Nanotubes (RAVAN) CubeSat was launched into low-Earth orbit on Nov. 11, 2016, in order to test new...

Im Focus: Scientists shine new light on the “other high temperature superconductor”

A study led by scientists of the Max Planck Institute for the Structure and Dynamics of Matter (MPSD) at the Center for Free-Electron Laser Science in Hamburg presents evidence of the coexistence of superconductivity and “charge-density-waves” in compounds of the poorly-studied family of bismuthates. This observation opens up new perspectives for a deeper understanding of the phenomenon of high-temperature superconductivity, a topic which is at the core of condensed matter research since more than 30 years. The paper by Nicoletti et al has been published in the PNAS.

Since the beginning of the 20th century, superconductivity had been observed in some metals at temperatures only a few degrees above the absolute zero (minus...

All Focus news of the innovation-report >>>

Anzeige

Anzeige

Event News

Call for Papers – ICNFT 2018, 5th International Conference on New Forming Technology

16.08.2017 | Event News

Sustainability is the business model of tomorrow

04.08.2017 | Event News

Clash of Realities 2017: Registration now open. International Conference at TH Köln

26.07.2017 | Event News

 
Latest News

A Map of the Cell’s Power Station

18.08.2017 | Life Sciences

Engineering team images tiny quasicrystals as they form

18.08.2017 | Physics and Astronomy

Researchers printed graphene-like materials with inkjet

18.08.2017 | Materials Sciences

VideoLinks
B2B-VideoLinks
More VideoLinks >>>