In a sample of almost 1000 participants the researchers found that people with a pro-social personality gave more money to charities and other noble causes. For instance, with donations to ‘third world organisations’, 52% of people with a pro-social personality gave money, compared to 42% of people with an individualistic personality and only 21% of people with a competitive personality.
Overall pro-socials donate more to all kinds of charitable and noble organisations – including health, environmental, charity, education/research and arts/culture organisations – than individualists and competitors (the only exception being donations to local community and church groups).
The team’s findings raise the possibility that donations may be enhanced not only by appeals emphasising empathy (eg concerns for other’s well-being) but also by appeals emphasising fairness (eg everyone deserves an equal chance in life).
Professor Van Vugt, an expert on altruism and co-author of a recently published text Applying Social Psychology: From Problems to Solutions [London: Sage, 2007], said: ‘We hope that fundraising organisations, such as those dedicated to helping the poor and the ill, particularly during humanitarian crises or at critical times of the year, such as winter and Christmas, will benefit from this research. Not everyone is a Scrooge and there are many Samaritans around. The trick is to get people with individualistic and competitive personalities to donate more to noble causes, perhaps by offering them small gifts.’
From games to giving: social vale orientation predicts donations to noble causes (Paul Van Lange; VU University, Amsterdam; Rene Bekkers; University of Utrecht; Theo Schuyt; VU University, Amsterdam; Mark Van Vugt; University of Kent) is published in Basic and applied social psychology, 29(4), 375-384.
Diagnoses: When Are Several Opinions Better Than One?
19.07.2016 | Max-Planck-Institut für Bildungsforschung
High in calories and low in nutrients when adolescents share pictures of food online
07.04.2016 | University of Gothenburg
Researchers from the Institute for Quantum Computing (IQC) at the University of Waterloo led the development of a new extensible wiring technique capable of controlling superconducting quantum bits, representing a significant step towards to the realization of a scalable quantum computer.
"The quantum socket is a wiring method that uses three-dimensional wires based on spring-loaded pins to address individual qubits," said Jeremy Béjanin, a PhD...
In a paper in Scientific Reports, a research team at Worcester Polytechnic Institute describes a novel light-activated phenomenon that could become the basis for applications as diverse as microscopic robotic grippers and more efficient solar cells.
A research team at Worcester Polytechnic Institute (WPI) has developed a revolutionary, light-activated semiconductor nanocomposite material that can be used...
By forcefully embedding two silicon atoms in a diamond matrix, Sandia researchers have demonstrated for the first time on a single chip all the components needed to create a quantum bridge to link quantum computers together.
"People have already built small quantum computers," says Sandia researcher Ryan Camacho. "Maybe the first useful one won't be a single giant quantum computer...
COMPAMED has become the leading international marketplace for suppliers of medical manufacturing. The trade fair, which takes place every November and is co-located to MEDICA in Dusseldorf, has been steadily growing over the past years and shows that medical technology remains a rapidly growing market.
In 2016, the joint pavilion by the IVAM Microtechnology Network, the Product Market “High-tech for Medical Devices”, will be located in Hall 8a again and will...
'Ferroelectric' materials can switch between different states of electrical polarization in response to an external electric field. This flexibility means they show promise for many applications, for example in electronic devices and computer memory. Current ferroelectric materials are highly valued for their thermal and chemical stability and rapid electro-mechanical responses, but creating a material that is scalable down to the tiny sizes needed for technologies like silicon-based semiconductors (Si-based CMOS) has proven challenging.
Now, Hiroshi Funakubo and co-workers at the Tokyo Institute of Technology, in collaboration with researchers across Japan, have conducted experiments to...
14.10.2016 | Event News
14.10.2016 | Event News
12.10.2016 | Event News
21.10.2016 | Health and Medicine
21.10.2016 | Information Technology
21.10.2016 | Materials Sciences