These findings have been taken to mean that ordinary people don’t have “good taste.” However, a new study by researchers at Columbia University and Boccini University, Italy, argues that when controlling for marketing campaigns, regular consumers show more “good taste” than previously thought.
The most common working definition of “good taste” utilizes the judgment of experts, who have honed their understanding of a particular cultural field through a long period of training. Empirical studies using this standard of taste have tended to find statistically significant but rather weak associations between expert judgment and market success with a mass audience.
However, instead of looking at box-office success, which can be contaminated by marketing campaigns as well as sharp drop-offs after opening weekend, Morris B. Holbrook (Columbia University) and Michela Addis (Bocconi University, Italy) analyze reviews of movies done by non-professionals, including those on the popular Web site IMdb.com. They find a close association between expert opinion and the opinions of ordinary people.
“When using sequential and independent measures and when controlling for marketing-related aspects of a film’s commercial impact – our findings support the conclusion that ordinary consumers show “good taste” to a degree not hitherto recognized,” the authors write. With proper controls for the contaminating influences of market success they find that “Films of the sort that win favorable evaluations of excellence from expert reviewers also tend to win approval from ordinary consumers and that films of the kind that ordinary consumers consider excellent tend to elicit liking and word-of-mouth or click-of-mouse recommendations.”
Suzanne Wu | EurekAlert!
WAKE-UP provides new treatment option for stroke patients | International study led by UKE
17.05.2018 | Universitätsklinikum Hamburg-Eppendorf
First form of therapy for childhood dementia CLN2 developed
25.04.2018 | Universitätsklinikum Hamburg-Eppendorf
So-called quantum many-body scars allow quantum systems to stay out of equilibrium much longer, explaining experiment | Study published in Nature Physics
Recently, researchers from Harvard and MIT succeeded in trapping a record 53 atoms and individually controlling their quantum state, realizing what is called a...
The historic first detection of gravitational waves from colliding black holes far outside our galaxy opened a new window to understanding the universe. A...
A team led by Austrian experimental physicist Rainer Blatt has succeeded in characterizing the quantum entanglement of two spatially separated atoms by observing their light emission. This fundamental demonstration could lead to the development of highly sensitive optical gradiometers for the precise measurement of the gravitational field or the earth's magnetic field.
The age of quantum technology has long been heralded. Decades of research into the quantum world have led to the development of methods that make it possible...
Cardiovascular tissue engineering aims to treat heart disease with prostheses that grow and regenerate. Now, researchers from the University of Zurich, the Technical University Eindhoven and the Charité Berlin have successfully implanted regenerative heart valves, designed with the aid of computer simulations, into sheep for the first time.
Producing living tissue or organs based on human cells is one of the main research fields in regenerative medicine. Tissue engineering, which involves growing...
A team of scientists of the Max Planck Institute for the Structure and Dynamics of Matter (MPSD) at the Center for Free-Electron Laser Science in Hamburg investigated optically-induced superconductivity in the alkali-doped fulleride K3C60under high external pressures. This study allowed, on one hand, to uniquely assess the nature of the transient state as a superconducting phase. In addition, it unveiled the possibility to induce superconductivity in K3C60 at temperatures far above the -170 degrees Celsius hypothesized previously, and rather all the way to room temperature. The paper by Cantaluppi et al has been published in Nature Physics.
Unlike ordinary metals, superconductors have the unique capability of transporting electrical currents without any loss. Nowadays, their technological...
02.05.2018 | Event News
13.04.2018 | Event News
12.04.2018 | Event News
18.05.2018 | Power and Electrical Engineering
18.05.2018 | Information Technology
18.05.2018 | Information Technology