It’s totally understandable to feel ambivalent when presented with both positive and negative evidence. However, people often feel ambivalent even when all the news is good or bad, anticipating conflict before it arises. The first empirical demonstration of this reaction appears in new study from the June issue of the Journal of Consumer Research.
“Many people recognize that there are often two sides to every story and that nothing is perfect (or completely worthless),” explains Joseph R. Priester (University of Southern California), Richard E. Petty (Ohio State University) and Kiwan Park (Sungkyunkwan University, South Korea). “Thus, even if they are unaware of any negative features of a mostly positive product (or unaware of any positive features of a mostly negative product), they may assume that such features exist.”
One important factor in the phenomenon, which the researchers term “anticipated conflicting reactions,” is the number of positive or negative pieces of information provided. The researchers found that the more information consumers are given, the less likely they are to suspect the existence of conflicting information of which they are unaware.
“At the most basic, this paper advances and finds support for a new construct, the anticipation of conflicting reactions. Importantly, this construct helps to explain why univalent attitudes sometimes are associated with ambivalence,” the authors write.
Suzanne Wu | EurekAlert!
Diagnoses: When Are Several Opinions Better Than One?
19.07.2016 | Max-Planck-Institut für Bildungsforschung
High in calories and low in nutrients when adolescents share pictures of food online
07.04.2016 | University of Gothenburg
Terahertz excitation of selected crystal vibrations leads to an effective magnetic field that drives coherent spin motion
Controlling functional properties by light is one of the grand goals in modern condensed matter physics and materials science. A new study now demonstrates how...
Researchers from the Institute for Quantum Computing (IQC) at the University of Waterloo led the development of a new extensible wiring technique capable of controlling superconducting quantum bits, representing a significant step towards to the realization of a scalable quantum computer.
"The quantum socket is a wiring method that uses three-dimensional wires based on spring-loaded pins to address individual qubits," said Jeremy Béjanin, a PhD...
In a paper in Scientific Reports, a research team at Worcester Polytechnic Institute describes a novel light-activated phenomenon that could become the basis for applications as diverse as microscopic robotic grippers and more efficient solar cells.
A research team at Worcester Polytechnic Institute (WPI) has developed a revolutionary, light-activated semiconductor nanocomposite material that can be used...
By forcefully embedding two silicon atoms in a diamond matrix, Sandia researchers have demonstrated for the first time on a single chip all the components needed to create a quantum bridge to link quantum computers together.
"People have already built small quantum computers," says Sandia researcher Ryan Camacho. "Maybe the first useful one won't be a single giant quantum computer...
COMPAMED has become the leading international marketplace for suppliers of medical manufacturing. The trade fair, which takes place every November and is co-located to MEDICA in Dusseldorf, has been steadily growing over the past years and shows that medical technology remains a rapidly growing market.
In 2016, the joint pavilion by the IVAM Microtechnology Network, the Product Market “High-tech for Medical Devices”, will be located in Hall 8a again and will...
14.10.2016 | Event News
14.10.2016 | Event News
12.10.2016 | Event News
24.10.2016 | Earth Sciences
24.10.2016 | Life Sciences
24.10.2016 | Physics and Astronomy