In a report published in today's Pediatrics, "Exposure to Movie Smoking Among US Adolescents Aged 10 to 14 Years: A Population Estimate," Dr. James Sargent and his co-authors, researchers at Norris Cotton Cancer Center, used a nationally representative sample of 6,522 U.S. adolescents aged 10-14 years, and assessed their exposure to 534 popular contemporary box-office hits. Three out of four movies (74%) studied contained smoking, for a total of 3,830 smoking images. Based on the number of U.S. adolescents seeing each movie and the smoking contained in each, the researchers estimated that these movies delivered 13.9 billion gross smoking impressions. Sixty one percent of these impressions were delivered by youth-rated movies. Of the group of movies surveyed, some 30 of the movies delivered more than 100 million smoking impressions each. Many of these high-impact movies were rated PG-13. "The apparently free delivery of star smoking to a young teen population is a tobacco marketer's dream," said Dr. Sargent.
More than 3,000 actors appeared in these movies, and 500 of them smoked on screen. Yet 30 of the top stars, mostly male, delivered more than 25% of the total smoking images. At the same time, many other top actors starred in five or more of these movies without smoking in any. "If just one of these popular stars decided to quit smoking in movies it would make a major difference on adolescent exposure," said Dr. Susanne Tanski, one of the authors.
Just as with their American peers, German adolescents are highly influenced by the on-screen smoking behavior of U.S. movie stars, according to the second study co-authored by Dr. Sargent and published today in the American Journal of Preventive Medicine. The study, "Exposure to Smoking in Popular Contemporary Movies and Youth Smoking in Germany," tested whether teens in a society where tobacco advertising is still prevalent, and where smoking is still socially acceptable, are influenced by smoking in movies.
After controlling for demographic, media, and psychosocial factors, investigators found that teens who had seen the most smoking in films (mostly U.S. blockbusters) were nearly twice as likely to have tried smoking than those who saw the least amount—results that mirror previous U.S. findings. "Viewing smoking in globally distributed movies is a risk factor for smoking in European adolescents," says Reiner Hanewinkel, PhD, Institute for Therapy and Health Research, principal investigator in the German study. "Limiting exposure to movie smoking could have important worldwide public health implications."
Internationally distributed movies, the majority of which are produced and distributed by Hollywood studios, comprise over 80% of the German film market, and 80 to 90% of these movies contain smoking. The school-based, cross sectional study of 5586 German adolescents assessed exposure to 398 internationally distributed popular movies, 98% of which were produced and distributed by U.S. studios. Exposure to smoking in these movies was associated with trying smoking and current smoking among the adolescents, with high exposure adolescents being 1.8 times more likely to have tried smoking and 1.7 times more likely to be a current smoker.
Rebecca Bailey | EurekAlert!
Win-win strategies for climate and food security
02.10.2017 | International Institute for Applied Systems Analysis (IIASA)
The personality factor: How to foster the sharing of research data
06.09.2017 | ZBW – Leibniz-Informationszentrum Wirtschaft
University of Maryland researchers contribute to historic detection of gravitational waves and light created by event
On August 17, 2017, at 12:41:04 UTC, scientists made the first direct observation of a merger between two neutron stars--the dense, collapsed cores that remain...
Seven new papers describe the first-ever detection of light from a gravitational wave source. The event, caused by two neutron stars colliding and merging together, was dubbed GW170817 because it sent ripples through space-time that reached Earth on 2017 August 17. Around the world, hundreds of excited astronomers mobilized quickly and were able to observe the event using numerous telescopes, providing a wealth of new data.
Previous detections of gravitational waves have all involved the merger of two black holes, a feat that won the 2017 Nobel Prize in Physics earlier this month....
Material defects in end products can quickly result in failures in many areas of industry, and have a massive impact on the safe use of their products. This is why, in the field of quality assurance, intelligent, nondestructive sensor systems play a key role. They allow testing components and parts in a rapid and cost-efficient manner without destroying the actual product or changing its surface. Experts from the Fraunhofer IZFP in Saarbrücken will be presenting two exhibits at the Blechexpo in Stuttgart from 7–10 November 2017 that allow fast, reliable, and automated characterization of materials and detection of defects (Hall 5, Booth 5306).
When quality testing uses time-consuming destructive test methods, it can result in enormous costs due to damaging or destroying the products. And given that...
Using a new cooling technique MPQ scientists succeed at observing collisions in a dense beam of cold and slow dipolar molecules.
How do chemical reactions proceed at extremely low temperatures? The answer requires the investigation of molecular samples that are cold, dense, and slow at...
Scientists from the Max Planck Institute of Quantum Optics, using high precision laser spectroscopy of atomic hydrogen, confirm the surprisingly small value of the proton radius determined from muonic hydrogen.
It was one of the breakthroughs of the year 2010: Laser spectroscopy of muonic hydrogen resulted in a value for the proton charge radius that was significantly...
17.10.2017 | Event News
10.10.2017 | Event News
10.10.2017 | Event News
19.10.2017 | Materials Sciences
19.10.2017 | Materials Sciences
19.10.2017 | Physics and Astronomy