Forum for Science, Industry and Business

Sponsored by:     3M 
Search our Site:

 

ASU researcher finds belief about neighbor's conservation is stealthily influential

20.02.2007
If everyone jumped off a bridge, would you? Probably not, but according to a study by Arizona State University researchers, peer influence plays a greater role in people's behavior than is generally acknowledged.

The study, which is being presented by ASU Regents' Professor of Psychology Robert Cialdini on Feb. 18 at the annual meeting of the American Association for the Advancement of Science in San Francisco, suggests that peer influence is an under-recognized factor in energy conservation. Cialdini studies persuasion and influence in the decision making process.

Cialdini and his team conducted a telephone survey of more than 2,000 California residents asking them to identify major reasons why they try to conserve energy. The residents responded with three overwhelming reasons: protecting the environment, being responsible citizens and saving on energy costs. The lowest-rated reason was because their neighbors were doing it.

"However, what we found was that the lowest-rated factor—the belief that their neighbors were engaging in energy conservation—had the highest correlation with reported energy conservation on the part of the people surveyed," Cialdini said. "They were fooling themselves. What their neighbors were doing turned out to be a powerful message."

Cialdini and his colleagues further strengthened their claim when they studied the responses of hotel guests to a variety of techniques to get them to reuse towels.

Researchers placed cards in hotel rooms encouraging residents to reuse their towels, each displaying one of three reasons: respect for the environment, the sake of future generations, and a message stating that the majority of guests reused their towels. The third message generated 30 percent more towel reuse than the other two messages.

Cialdini said the results represent an easy, effective way to increase energy conservation simply by publicizing conservation efforts that otherwise would go unnoticed.

"Peer influence is a powerful and fundamental rule of adult social influence, but it's an under-recognized rule," Cialdini said.

Skip Derra | EurekAlert!
Further information:
http://www.asu.edu

More articles from Studies and Analyses:

nachricht WAKE-UP provides new treatment option for stroke patients | International study led by UKE
17.05.2018 | Universitätsklinikum Hamburg-Eppendorf

nachricht First form of therapy for childhood dementia CLN2 developed
25.04.2018 | Universitätsklinikum Hamburg-Eppendorf

All articles from Studies and Analyses >>>

The most recent press releases about innovation >>>

Die letzten 5 Focus-News des innovations-reports im Überblick:

Im Focus: Molecular switch will facilitate the development of pioneering electro-optical devices

A research team led by physicists at the Technical University of Munich (TUM) has developed molecular nanoswitches that can be toggled between two structurally different states using an applied voltage. They can serve as the basis for a pioneering class of devices that could replace silicon-based components with organic molecules.

The development of new electronic technologies drives the incessant reduction of functional component sizes. In the context of an international collaborative...

Im Focus: LZH showcases laser material processing of tomorrow at the LASYS 2018

At the LASYS 2018, from June 5th to 7th, the Laser Zentrum Hannover e.V. (LZH) will be showcasing processes for the laser material processing of tomorrow in hall 4 at stand 4E75. With blown bomb shells the LZH will present first results of a research project on civil security.

At this year's LASYS, the LZH will exhibit light-based processes such as cutting, welding, ablation and structuring as well as additive manufacturing for...

Im Focus: Self-illuminating pixels for a new display generation

There are videos on the internet that can make one marvel at technology. For example, a smartphone is casually bent around the arm or a thin-film display is rolled in all directions and with almost every diameter. From the user's point of view, this looks fantastic. From a professional point of view, however, the question arises: Is that already possible?

At Display Week 2018, scientists from the Fraunhofer Institute for Applied Polymer Research IAP will be demonstrating today’s technological possibilities and...

Im Focus: Explanation for puzzling quantum oscillations has been found

So-called quantum many-body scars allow quantum systems to stay out of equilibrium much longer, explaining experiment | Study published in Nature Physics

Recently, researchers from Harvard and MIT succeeded in trapping a record 53 atoms and individually controlling their quantum state, realizing what is called a...

Im Focus: Dozens of binaries from Milky Way's globular clusters could be detectable by LISA

Next-generation gravitational wave detector in space will complement LIGO on Earth

The historic first detection of gravitational waves from colliding black holes far outside our galaxy opened a new window to understanding the universe. A...

All Focus news of the innovation-report >>>

Anzeige

Anzeige

VideoLinks
Industry & Economy
Event News

Save the date: Forum European Neuroscience – 07-11 July 2018 in Berlin, Germany

02.05.2018 | Event News

Invitation to the upcoming "Current Topics in Bioinformatics: Big Data in Genomics and Medicine"

13.04.2018 | Event News

Unique scope of UV LED technologies and applications presented in Berlin: ICULTA-2018

12.04.2018 | Event News

 
Latest News

When corals eat plastics

24.05.2018 | Ecology, The Environment and Conservation

Surgery involving ultrasound energy found to treat high blood pressure

24.05.2018 | Medical Engineering

First chip-scale broadband optical system that can sense molecules in the mid-IR

24.05.2018 | Physics and Astronomy

VideoLinks
Science & Research
Overview of more VideoLinks >>>