Forum for Science, Industry and Business

Sponsored by:     3M 
Search our Site:

 

ASU researcher finds belief about neighbor's conservation is stealthily influential

20.02.2007
If everyone jumped off a bridge, would you? Probably not, but according to a study by Arizona State University researchers, peer influence plays a greater role in people's behavior than is generally acknowledged.

The study, which is being presented by ASU Regents' Professor of Psychology Robert Cialdini on Feb. 18 at the annual meeting of the American Association for the Advancement of Science in San Francisco, suggests that peer influence is an under-recognized factor in energy conservation. Cialdini studies persuasion and influence in the decision making process.

Cialdini and his team conducted a telephone survey of more than 2,000 California residents asking them to identify major reasons why they try to conserve energy. The residents responded with three overwhelming reasons: protecting the environment, being responsible citizens and saving on energy costs. The lowest-rated reason was because their neighbors were doing it.

"However, what we found was that the lowest-rated factor—the belief that their neighbors were engaging in energy conservation—had the highest correlation with reported energy conservation on the part of the people surveyed," Cialdini said. "They were fooling themselves. What their neighbors were doing turned out to be a powerful message."

Cialdini and his colleagues further strengthened their claim when they studied the responses of hotel guests to a variety of techniques to get them to reuse towels.

Researchers placed cards in hotel rooms encouraging residents to reuse their towels, each displaying one of three reasons: respect for the environment, the sake of future generations, and a message stating that the majority of guests reused their towels. The third message generated 30 percent more towel reuse than the other two messages.

Cialdini said the results represent an easy, effective way to increase energy conservation simply by publicizing conservation efforts that otherwise would go unnoticed.

"Peer influence is a powerful and fundamental rule of adult social influence, but it's an under-recognized rule," Cialdini said.

Skip Derra | EurekAlert!
Further information:
http://www.asu.edu

More articles from Studies and Analyses:

nachricht Smart Data Transformation – Surfing the Big Wave
02.12.2016 | Fraunhofer-Institut für Angewandte Informationstechnik FIT

nachricht Climate change could outpace EPA Lake Champlain protections
18.11.2016 | University of Vermont

All articles from Studies and Analyses >>>

The most recent press releases about innovation >>>

Die letzten 5 Focus-News des innovations-reports im Überblick:

Im Focus: Significantly more productivity in USP lasers

In recent years, lasers with ultrashort pulses (USP) down to the femtosecond range have become established on an industrial scale. They could advance some applications with the much-lauded “cold ablation” – if that meant they would then achieve more throughput. A new generation of process engineering that will address this issue in particular will be discussed at the “4th UKP Workshop – Ultrafast Laser Technology” in April 2017.

Even back in the 1990s, scientists were comparing materials processing with nanosecond, picosecond and femtosesecond pulses. The result was surprising:...

Im Focus: Shape matters when light meets atom

Mapping the interaction of a single atom with a single photon may inform design of quantum devices

Have you ever wondered how you see the world? Vision is about photons of light, which are packets of energy, interacting with the atoms or molecules in what...

Im Focus: Novel silicon etching technique crafts 3-D gradient refractive index micro-optics

A multi-institutional research collaboration has created a novel approach for fabricating three-dimensional micro-optics through the shape-defined formation of porous silicon (PSi), with broad impacts in integrated optoelectronics, imaging, and photovoltaics.

Working with colleagues at Stanford and The Dow Chemical Company, researchers at the University of Illinois at Urbana-Champaign fabricated 3-D birefringent...

Im Focus: Quantum Particles Form Droplets

In experiments with magnetic atoms conducted at extremely low temperatures, scientists have demonstrated a unique phase of matter: The atoms form a new type of quantum liquid or quantum droplet state. These so called quantum droplets may preserve their form in absence of external confinement because of quantum effects. The joint team of experimental physicists from Innsbruck and theoretical physicists from Hannover report on their findings in the journal Physical Review X.

“Our Quantum droplets are in the gas phase but they still drop like a rock,” explains experimental physicist Francesca Ferlaino when talking about the...

Im Focus: MADMAX: Max Planck Institute for Physics takes up axion research

The Max Planck Institute for Physics (MPP) is opening up a new research field. A workshop from November 21 - 22, 2016 will mark the start of activities for an innovative axion experiment. Axions are still only purely hypothetical particles. Their detection could solve two fundamental problems in particle physics: What dark matter consists of and why it has not yet been possible to directly observe a CP violation for the strong interaction.

The “MADMAX” project is the MPP’s commitment to axion research. Axions are so far only a theoretical prediction and are difficult to detect: on the one hand,...

All Focus news of the innovation-report >>>

Anzeige

Anzeige

Event News

ICTM Conference 2017: Production technology for turbomachine manufacturing of the future

16.11.2016 | Event News

Innovation Day Laser Technology – Laser Additive Manufacturing

01.11.2016 | Event News

#IC2S2: When Social Science meets Computer Science - GESIS will host the IC2S2 conference 2017

14.10.2016 | Event News

 
Latest News

Silicon solar cell of ISFH yields 25% efficiency with passivating POLO contacts

08.12.2016 | Power and Electrical Engineering

NTU scientists build new ultrasound device using 3-D printing technology

07.12.2016 | Health and Medicine

The balancing act: An enzyme that links endocytosis to membrane recycling

07.12.2016 | Life Sciences

VideoLinks
B2B-VideoLinks
More VideoLinks >>>