The study analysed patterns of media use in Norway, Germany and Austria, on the basis of a sample population of 24,468 persons aged between 12 and 74. The data were taken from the Eurostat study “Community survey of ICT usage in households and by individuals” which was carried out in late 2005. The Norwegian part of the survey was carried out by Statistics Norway.
According to researchers Jan Heim and Petter Bae Brandtzaeg, who carried out the analyses, different groups of the population have their own ways of using, or not using, ICT. They identified four typical patterns of use among major population groups in all the countries surveyed, and found that there was one pattern of use unique to Norway – that of advanced users.Four patterns of users
2. Average users make up the largest group of ICT users, using their PCs and the Internet only occasionally. The have a relatively low level of ICT skills and no other special features (Austria 28%, Germany 51%, Norway 27%).
3. Instrumental users employ ICT primarily for practical purposes and to acquire information such as public-sector Internet services. They have a relatively high level of ICT skills and a high level of education (Austria 15%, Germany 5%, Norway 23%).
4. Entertainment users devote most of their ICT time to entertainment, such as game-playing and watching videos or TV on the Internet. They have relatively advanced ICT skills. They are relatively young (less obviously so in Germany) and this group includes more men than women. Members have a wide range of educational and income levels, since this group includes many students (Austria 9%, Germany 5%, Norway 14%).
5. Advanced users make up a group that is only evident in Norway. They utilise ICT in many connections and for a range of different purposes. There is a high rate of advanced usage such as programming, web-site design, etc. They use the Internet on a daily basis and are relatively young, with an average age of 32 as against 45 in the remainder of the sample. Most of them are men (80%) and most (87%) have broadband access (sample average 45%). They live in cities and have a wide range of educational levels.
The conclusion is that there are large differences in patterns of ICT use between Austria, Germany and Norway. In absolute terms, the largest group comprises non-users, a group that was most numerous in Austria (47%). The average users make up the largest group of ICT users, if we look at all three countries together. The highest proportion of average uses is in Germany (51%). The smallest group of all was the advanced users, who were only evident in Norway (11%).
Most advanced users were thus to be found in Norway (though we must remember that the other Scandinavian countries were not analysed), and they tended to be younger, with a high rate of access to broadband services. But the greatest differences in ICT usage were also found in Norway, where there exists a wide digital divide between non-users and advanced users.
The report also surveyed existing international studies of the growing use of user-generated content and social network applications or “online communities”. It found that young people who are major Internet users are most likely to be active participants and content producers. According to Petter Bae Brandtzaeg, we can now glimpse the beginning of a new digital divide; i.e. between those who merely consume media and those who also produce content. Brandtzaeg claims that there now exist various levels of digital divides:
Digital consumer divides; i.e. differences in access to, and ability to consume media content.
Digital production divides; i.e. differences in access to, and ability to produce media content.
The report is the first of several to be produced by the CITIZEN MEDIA project (IP – FP6 – 2006-2009), which is part of the EU’s 6th Framework Programme. The aim of the project was to develop new systems that will enable non-professional users to consume, create and publish audiovisual media content on a range of platforms. SINTEF’s role is to generate knowledge about usage and user needs, and to define these needs in the world of new media. SINTEF also aims to develop a theory of how patterns of media use develop over time.
The project comprises a total of 16 partners from several EU member countries, and is coordinated by Alcatel Bell NV. More details of the project are available at www.ist-citizenmedia.org.
Diagnoses: When Are Several Opinions Better Than One?
19.07.2016 | Max-Planck-Institut für Bildungsforschung
High in calories and low in nutrients when adolescents share pictures of food online
07.04.2016 | University of Gothenburg
Ultrafast lasers have introduced new possibilities in engraving ultrafine structures, and scientists are now also investigating how to use them to etch microstructures into thin glass. There are possible applications in analytics (lab on a chip) and especially in electronics and the consumer sector, where great interest has been shown.
This new method was born of a surprising phenomenon: irradiating glass in a particular way with an ultrafast laser has the effect of making the glass up to a...
Terahertz excitation of selected crystal vibrations leads to an effective magnetic field that drives coherent spin motion
Controlling functional properties by light is one of the grand goals in modern condensed matter physics and materials science. A new study now demonstrates how...
Researchers from the Institute for Quantum Computing (IQC) at the University of Waterloo led the development of a new extensible wiring technique capable of controlling superconducting quantum bits, representing a significant step towards to the realization of a scalable quantum computer.
"The quantum socket is a wiring method that uses three-dimensional wires based on spring-loaded pins to address individual qubits," said Jeremy Béjanin, a PhD...
In a paper in Scientific Reports, a research team at Worcester Polytechnic Institute describes a novel light-activated phenomenon that could become the basis for applications as diverse as microscopic robotic grippers and more efficient solar cells.
A research team at Worcester Polytechnic Institute (WPI) has developed a revolutionary, light-activated semiconductor nanocomposite material that can be used...
By forcefully embedding two silicon atoms in a diamond matrix, Sandia researchers have demonstrated for the first time on a single chip all the components needed to create a quantum bridge to link quantum computers together.
"People have already built small quantum computers," says Sandia researcher Ryan Camacho. "Maybe the first useful one won't be a single giant quantum computer...
14.10.2016 | Event News
14.10.2016 | Event News
12.10.2016 | Event News
25.10.2016 | Earth Sciences
25.10.2016 | Power and Electrical Engineering
25.10.2016 | Process Engineering