Forum for Science, Industry and Business

Sponsored by:     3M 
Search our Site:

 

England Football Team Best in World - So Say 1.3 Billion Chinese

16.01.2007
A new study of the strength of interest in international football across China by Warwick Business School shows that not only is the England team shirt the most popular football shirt across China, England is also by far Chinese football fans' most favored international team beating Brazil, Argentina and Germany.

Dr Sue Bridgewater, a researcher in the University of Warwick's Warwick Business School carried out research among football fans in China for the English Football Association during World Cup 2006. Her study, presented to the FA this month, shows much more interest among Chinese fans in international football (78.01%) than Chinese local football (31.24%). English football fared best of all among such supporters. In major tournaments where China was not present, 96.3% of Chinese fans supported another international team. England was by the most supported "second" team (26.35%), followed by Brazil (20.61%), Argentina (11.82%), Italy (10.81%) and Germany (10.81%).

When Chinese fans were asked which team they had seen most frequently England fared even better: 27.2% listed England followed by Brazil (12.9%), Italy (11.2%). Next came English Premiership club Manchester United which, at 9.5%, was rated above all remaining international teams.

The research found that the most commonly seen international football shirt in China was the England national shirt (40.56% of respondents report seeing it very often). 30.42% of respondents report seeing Manchester United shirts very often and 29.72% Italy shirts. A number of shirts are most reported as seen often (Italy 36.04%, Argentina 35.66% of respondents, Real Madrid 29.22%) and AC Milan (29.72%). Those recorded as being "not seen often" included Spain, Chelsea, Germany, France and Inter Milan.

When Chinese fans were asked to rank of the top three international football shirts seen in China. they listed England first (43.9%) some distance ahead of Real Madrid (12.14%). The shirt most commonly listed second was Manchester United (21.75%) followed by Brazil (19.85%). AC Milan was most frequently listed third (27.51% of respondents).

54.14% of the fans surveyed owned a football shirt. Again England came top - 19.6% owned an England shirt, 13.9% a Manchester United shirt, 8.8% AC Milan and 8.23% Italy. Almost one quarter owned more than one international football shirt. Over 75% of respondents knew where to buy an England shirt and almost the same percentage could buy one locally in a sports good store or market. England shirts were available in all the Chinese provinces covered by this research.

70.64% of respondents followed the Chinese national team but levels of active support by match attendance, or consulting media about the Chinese national team were lower (only 27.1%) of the levels than those for local Chinese football. This probably reflected the higher frequency and proximity of Chinese club football compared with the lower frequency of Chinese presence in international competition. When asked to list their post popular local Chinese the top teams were Beijing Guoan, Dalian Shide, Shandong Luneng and Shanghai Shenhua.

Peter Dunn | alfa
Further information:
http://www2.warwick.ac.uk/newsandevents/pressreleases/england_football_team/

More articles from Studies and Analyses:

nachricht Disarray in the brain
18.12.2017 | Universität zu Lübeck

nachricht Amputees can learn to control a robotic arm with their minds
28.11.2017 | University of Chicago Medical Center

All articles from Studies and Analyses >>>

The most recent press releases about innovation >>>

Die letzten 5 Focus-News des innovations-reports im Überblick:

Im Focus: Error-free into the Quantum Computer Age

A study carried out by an international team of researchers and published in the journal Physical Review X shows that ion-trap technologies available today are suitable for building large-scale quantum computers. The scientists introduce trapped-ion quantum error correction protocols that detect and correct processing errors.

In order to reach their full potential, today’s quantum computer prototypes have to meet specific criteria: First, they have to be made bigger, which means...

Im Focus: Search for planets with Carmenes successful

German and Spanish researchers plan, build and use modern spectrograph

Since 2016, German and Spanish researchers, among them scientists from the University of Göttingen, have been hunting for exoplanets with the “Carmenes”...

Im Focus: First-of-its-kind chemical oscillator offers new level of molecular control

DNA molecules that follow specific instructions could offer more precise molecular control of synthetic chemical systems, a discovery that opens the door for engineers to create molecular machines with new and complex behaviors.

Researchers have created chemical amplifiers and a chemical oscillator using a systematic method that has the potential to embed sophisticated circuit...

Im Focus: Long-lived storage of a photonic qubit for worldwide teleportation

MPQ scientists achieve long storage times for photonic quantum bits which break the lower bound for direct teleportation in a global quantum network.

Concerning the development of quantum memories for the realization of global quantum networks, scientists of the Quantum Dynamics Division led by Professor...

Im Focus: Electromagnetic water cloak eliminates drag and wake

Detailed calculations show water cloaks are feasible with today's technology

Researchers have developed a water cloaking concept based on electromagnetic forces that could eliminate an object's wake, greatly reducing its drag while...

All Focus news of the innovation-report >>>

Anzeige

Anzeige

Event News

See, understand and experience the work of the future

11.12.2017 | Event News

Innovative strategies to tackle parasitic worms

08.12.2017 | Event News

AKL’18: The opportunities and challenges of digitalization in the laser industry

07.12.2017 | Event News

 
Latest News

The body's street sweepers

18.12.2017 | Life Sciences

Fast flowing heat in layered material heterostructures

18.12.2017 | Materials Sciences

Life on the edge prepares plants for climate change

18.12.2017 | Life Sciences

VideoLinks
B2B-VideoLinks
More VideoLinks >>>