Forum for Science, Industry and Business

Sponsored by:     3M 
Search our Site:

 

England Football Team Best in World - So Say 1.3 Billion Chinese

16.01.2007
A new study of the strength of interest in international football across China by Warwick Business School shows that not only is the England team shirt the most popular football shirt across China, England is also by far Chinese football fans' most favored international team beating Brazil, Argentina and Germany.

Dr Sue Bridgewater, a researcher in the University of Warwick's Warwick Business School carried out research among football fans in China for the English Football Association during World Cup 2006. Her study, presented to the FA this month, shows much more interest among Chinese fans in international football (78.01%) than Chinese local football (31.24%). English football fared best of all among such supporters. In major tournaments where China was not present, 96.3% of Chinese fans supported another international team. England was by the most supported "second" team (26.35%), followed by Brazil (20.61%), Argentina (11.82%), Italy (10.81%) and Germany (10.81%).

When Chinese fans were asked which team they had seen most frequently England fared even better: 27.2% listed England followed by Brazil (12.9%), Italy (11.2%). Next came English Premiership club Manchester United which, at 9.5%, was rated above all remaining international teams.

The research found that the most commonly seen international football shirt in China was the England national shirt (40.56% of respondents report seeing it very often). 30.42% of respondents report seeing Manchester United shirts very often and 29.72% Italy shirts. A number of shirts are most reported as seen often (Italy 36.04%, Argentina 35.66% of respondents, Real Madrid 29.22%) and AC Milan (29.72%). Those recorded as being "not seen often" included Spain, Chelsea, Germany, France and Inter Milan.

When Chinese fans were asked to rank of the top three international football shirts seen in China. they listed England first (43.9%) some distance ahead of Real Madrid (12.14%). The shirt most commonly listed second was Manchester United (21.75%) followed by Brazil (19.85%). AC Milan was most frequently listed third (27.51% of respondents).

54.14% of the fans surveyed owned a football shirt. Again England came top - 19.6% owned an England shirt, 13.9% a Manchester United shirt, 8.8% AC Milan and 8.23% Italy. Almost one quarter owned more than one international football shirt. Over 75% of respondents knew where to buy an England shirt and almost the same percentage could buy one locally in a sports good store or market. England shirts were available in all the Chinese provinces covered by this research.

70.64% of respondents followed the Chinese national team but levels of active support by match attendance, or consulting media about the Chinese national team were lower (only 27.1%) of the levels than those for local Chinese football. This probably reflected the higher frequency and proximity of Chinese club football compared with the lower frequency of Chinese presence in international competition. When asked to list their post popular local Chinese the top teams were Beijing Guoan, Dalian Shide, Shandong Luneng and Shanghai Shenhua.

Peter Dunn | alfa
Further information:
http://www2.warwick.ac.uk/newsandevents/pressreleases/england_football_team/

More articles from Studies and Analyses:

nachricht Smart Data Transformation – Surfing the Big Wave
02.12.2016 | Fraunhofer-Institut für Angewandte Informationstechnik FIT

nachricht Climate change could outpace EPA Lake Champlain protections
18.11.2016 | University of Vermont

All articles from Studies and Analyses >>>

The most recent press releases about innovation >>>

Die letzten 5 Focus-News des innovations-reports im Überblick:

Im Focus: Electron highway inside crystal

Physicists of the University of Würzburg have made an astonishing discovery in a specific type of topological insulators. The effect is due to the structure of the materials used. The researchers have now published their work in the journal Science.

Topological insulators are currently the hot topic in physics according to the newspaper Neue Zürcher Zeitung. Only a few weeks ago, their importance was...

Im Focus: Significantly more productivity in USP lasers

In recent years, lasers with ultrashort pulses (USP) down to the femtosecond range have become established on an industrial scale. They could advance some applications with the much-lauded “cold ablation” – if that meant they would then achieve more throughput. A new generation of process engineering that will address this issue in particular will be discussed at the “4th UKP Workshop – Ultrafast Laser Technology” in April 2017.

Even back in the 1990s, scientists were comparing materials processing with nanosecond, picosecond and femtosesecond pulses. The result was surprising:...

Im Focus: Shape matters when light meets atom

Mapping the interaction of a single atom with a single photon may inform design of quantum devices

Have you ever wondered how you see the world? Vision is about photons of light, which are packets of energy, interacting with the atoms or molecules in what...

Im Focus: Novel silicon etching technique crafts 3-D gradient refractive index micro-optics

A multi-institutional research collaboration has created a novel approach for fabricating three-dimensional micro-optics through the shape-defined formation of porous silicon (PSi), with broad impacts in integrated optoelectronics, imaging, and photovoltaics.

Working with colleagues at Stanford and The Dow Chemical Company, researchers at the University of Illinois at Urbana-Champaign fabricated 3-D birefringent...

Im Focus: Quantum Particles Form Droplets

In experiments with magnetic atoms conducted at extremely low temperatures, scientists have demonstrated a unique phase of matter: The atoms form a new type of quantum liquid or quantum droplet state. These so called quantum droplets may preserve their form in absence of external confinement because of quantum effects. The joint team of experimental physicists from Innsbruck and theoretical physicists from Hannover report on their findings in the journal Physical Review X.

“Our Quantum droplets are in the gas phase but they still drop like a rock,” explains experimental physicist Francesca Ferlaino when talking about the...

All Focus news of the innovation-report >>>

Anzeige

Anzeige

Event News

ICTM Conference 2017: Production technology for turbomachine manufacturing of the future

16.11.2016 | Event News

Innovation Day Laser Technology – Laser Additive Manufacturing

01.11.2016 | Event News

#IC2S2: When Social Science meets Computer Science - GESIS will host the IC2S2 conference 2017

14.10.2016 | Event News

 
Latest News

Researchers identify potentially druggable mutant p53 proteins that promote cancer growth

09.12.2016 | Life Sciences

Scientists produce a new roadmap for guiding development & conservation in the Amazon

09.12.2016 | Ecology, The Environment and Conservation

Satellites, airport visibility readings shed light on troops' exposure to air pollution

09.12.2016 | Health and Medicine

VideoLinks
B2B-VideoLinks
More VideoLinks >>>