Dr Simon Pervan interviewed 400 senior men and women marketing managers about their relationships with people from other companies in the advertising and marketing sector.
He found that only 48 per cent of women agreed with the statement: “We are honest with each other about the problems that arise,” whereas 67 per cent of men agreed with this.
Only 45 per cent of women agreed with the statements that, in their relationship, “parties were willing to exchange fairly, communicate problems and make up for harm done,” compared with 55 per cent of men, an indicator of how reciprocal they felt their relationships were.
“These findings show that women are less likely to feel that the relationship they have with people from other companies is honest or reciprocal,” said Dr Pervan, who is based at the University’s School of Management Marketing Group.
“It could be that women, being more empathic, are better able to see that the relationships at work are not honest or reciprocal, whereas men wrongly assume they are.
“A cynical interpretation of the results is that men are more likely to blissfully continue in what they perceive, wrongly or rightly, as a good business relationship.”
In a separate but related study, Dr Pervan found that men were twice as likely to have low levels of empathy – 88 per cent – compared to 44 per cent of women. This means that where women do encounter reciprocity from others, they are better able to use it to form a positive relationship because they are more empathic.
Dr Pervan found that those employees who scored highly for reciprocal behaviour had higher self-esteem and morale, and urged companies to find ways to develop this behaviour in staff.
“This study suggests that promoting reciprocal behaviour within an organisation may improve employees’ self-esteem, sense of life balance and expectation, while also providing long-term benefits to the firm through strengthened commercial relationships, improved morale and retention,” he said.
The study also found that 81 per cent of those who thought they had high levels of reciprocity in their business relationships also reported high levels of self-esteem.
Tony Trueman | alfa
Obstructing the ‘inner eye’
07.07.2017 | Friedrich-Schiller-Universität Jena
Drone vs. truck deliveries: Which create less carbon pollution?
31.05.2017 | University of Washington
Physicists have developed a new technique that uses electrical voltages to control the electron spin on a chip. The newly-developed method provides protection from spin decay, meaning that the contained information can be maintained and transmitted over comparatively large distances, as has been demonstrated by a team from the University of Basel’s Department of Physics and the Swiss Nanoscience Institute. The results have been published in Physical Review X.
For several years, researchers have been trying to use the spin of an electron to store and transmit information. The spin of each electron is always coupled...
What is the mass of a proton? Scientists from Germany and Japan successfully did an important step towards the most exact knowledge of this fundamental constant. By means of precision measurements on a single proton, they could improve the precision by a factor of three and also correct the existing value.
To determine the mass of a single proton still more accurate – a group of physicists led by Klaus Blaum and Sven Sturm of the Max Planck Institute for Nuclear...
The research team of Prof. Dr. Oliver Einsle at the University of Freiburg's Institute of Biochemistry has long been exploring the functioning of nitrogenase....
A one trillion tonne iceberg - one of the biggest ever recorded -- has calved away from the Larsen C Ice Shelf in Antarctica, after a rift in the ice,...
Physics supports biology: Researchers from PTB have developed a model system to investigate friction phenomena with atomic precision
Friction: what you want from car brakes, otherwise rather a nuisance. In any case, it is useful to know as precisely as possible how friction phenomena arise –...
21.07.2017 | Event News
19.07.2017 | Event News
12.07.2017 | Event News
21.07.2017 | Earth Sciences
21.07.2017 | Power and Electrical Engineering
21.07.2017 | Physics and Astronomy