Dr Simon Pervan interviewed 400 senior men and women marketing managers about their relationships with people from other companies in the advertising and marketing sector.
He found that only 48 per cent of women agreed with the statement: “We are honest with each other about the problems that arise,” whereas 67 per cent of men agreed with this.
Only 45 per cent of women agreed with the statements that, in their relationship, “parties were willing to exchange fairly, communicate problems and make up for harm done,” compared with 55 per cent of men, an indicator of how reciprocal they felt their relationships were.
“These findings show that women are less likely to feel that the relationship they have with people from other companies is honest or reciprocal,” said Dr Pervan, who is based at the University’s School of Management Marketing Group.
“It could be that women, being more empathic, are better able to see that the relationships at work are not honest or reciprocal, whereas men wrongly assume they are.
“A cynical interpretation of the results is that men are more likely to blissfully continue in what they perceive, wrongly or rightly, as a good business relationship.”
In a separate but related study, Dr Pervan found that men were twice as likely to have low levels of empathy – 88 per cent – compared to 44 per cent of women. This means that where women do encounter reciprocity from others, they are better able to use it to form a positive relationship because they are more empathic.
Dr Pervan found that those employees who scored highly for reciprocal behaviour had higher self-esteem and morale, and urged companies to find ways to develop this behaviour in staff.
“This study suggests that promoting reciprocal behaviour within an organisation may improve employees’ self-esteem, sense of life balance and expectation, while also providing long-term benefits to the firm through strengthened commercial relationships, improved morale and retention,” he said.
The study also found that 81 per cent of those who thought they had high levels of reciprocity in their business relationships also reported high levels of self-esteem.
Tony Trueman | alfa
New study: How does Europe become a leading player for software and IT services?
03.04.2017 | Fraunhofer-Institut für System- und Innovationsforschung (ISI)
Reusable carbon nanotubes could be the water filter of the future, says RIT study
30.03.2017 | Rochester Institute of Technology
Staphylococcus aureus is a feared pathogen (MRSA, multi-resistant S. aureus) due to frequent resistances against many antibiotics, especially in hospital infections. Researchers at the Paul-Ehrlich-Institut have identified immunological processes that prevent a successful immune response directed against the pathogenic agent. The delivery of bacterial proteins with RNA adjuvant or messenger RNA (mRNA) into immune cells allows the re-direction of the immune response towards an active defense against S. aureus. This could be of significant importance for the development of an effective vaccine. PLOS Pathogens has published these research results online on 25 May 2017.
Staphylococcus aureus (S. aureus) is a bacterium that colonizes by far more than half of the skin and the mucosa of adults, usually without causing infections....
Physicists from the University of Würzburg are capable of generating identical looking single light particles at the push of a button. Two new studies now demonstrate the potential this method holds.
The quantum computer has fuelled the imagination of scientists for decades: It is based on fundamentally different phenomena than a conventional computer....
An international team of physicists has monitored the scattering behaviour of electrons in a non-conducting material in real-time. Their insights could be beneficial for radiotherapy.
We can refer to electrons in non-conducting materials as ‘sluggish’. Typically, they remain fixed in a location, deep inside an atomic composite. It is hence...
Two-dimensional magnetic structures are regarded as a promising material for new types of data storage, since the magnetic properties of individual molecular building blocks can be investigated and modified. For the first time, researchers have now produced a wafer-thin ferrimagnet, in which molecules with different magnetic centers arrange themselves on a gold surface to form a checkerboard pattern. Scientists at the Swiss Nanoscience Institute at the University of Basel and the Paul Scherrer Institute published their findings in the journal Nature Communications.
Ferrimagnets are composed of two centers which are magnetized at different strengths and point in opposing directions. Two-dimensional, quasi-flat ferrimagnets...
An Australian-Chinese research team has created the world's thinnest hologram, paving the way towards the integration of 3D holography into everyday...
24.05.2017 | Event News
23.05.2017 | Event News
22.05.2017 | Event News
26.05.2017 | Life Sciences
26.05.2017 | Life Sciences
26.05.2017 | Physics and Astronomy