Dr Simon Pervan interviewed 400 senior men and women marketing managers about their relationships with people from other companies in the advertising and marketing sector.
He found that only 48 per cent of women agreed with the statement: “We are honest with each other about the problems that arise,” whereas 67 per cent of men agreed with this.
Only 45 per cent of women agreed with the statements that, in their relationship, “parties were willing to exchange fairly, communicate problems and make up for harm done,” compared with 55 per cent of men, an indicator of how reciprocal they felt their relationships were.
“These findings show that women are less likely to feel that the relationship they have with people from other companies is honest or reciprocal,” said Dr Pervan, who is based at the University’s School of Management Marketing Group.
“It could be that women, being more empathic, are better able to see that the relationships at work are not honest or reciprocal, whereas men wrongly assume they are.
“A cynical interpretation of the results is that men are more likely to blissfully continue in what they perceive, wrongly or rightly, as a good business relationship.”
In a separate but related study, Dr Pervan found that men were twice as likely to have low levels of empathy – 88 per cent – compared to 44 per cent of women. This means that where women do encounter reciprocity from others, they are better able to use it to form a positive relationship because they are more empathic.
Dr Pervan found that those employees who scored highly for reciprocal behaviour had higher self-esteem and morale, and urged companies to find ways to develop this behaviour in staff.
“This study suggests that promoting reciprocal behaviour within an organisation may improve employees’ self-esteem, sense of life balance and expectation, while also providing long-term benefits to the firm through strengthened commercial relationships, improved morale and retention,” he said.
The study also found that 81 per cent of those who thought they had high levels of reciprocity in their business relationships also reported high levels of self-esteem.
Tony Trueman | alfa
Antarctic Ice Sheet mass loss has increased
14.06.2018 | Technische Universität Dresden
WAKE-UP provides new treatment option for stroke patients | International study led by UKE
17.05.2018 | Universitätsklinikum Hamburg-Eppendorf
In a recent publication in the renowned journal Optica, scientists of Leibniz-Institute of Photonic Technology (Leibniz IPHT) in Jena showed that they can accurately control the optical properties of liquid-core fiber lasers and therefore their spectral band width by temperature and pressure tuning.
Already last year, the researchers provided experimental proof of a new dynamic of hybrid solitons– temporally and spectrally stationary light waves resulting...
Scientists from the University of Freiburg and the University of Basel identified a master regulator for bone regeneration. Prasad Shastri, Professor of...
Moving into its fourth decade, AchemAsia is setting out for new horizons: The International Expo and Innovation Forum for Sustainable Chemical Production will take place from 21-23 May 2019 in Shanghai, China. With an updated event profile, the eleventh edition focusses on topics that are especially relevant for the Chinese process industry, putting a strong emphasis on sustainability and innovation.
Founded in 1989 as a spin-off of ACHEMA to cater to the needs of China’s then developing industry, AchemAsia has since grown into a platform where the latest...
The BMBF-funded OWICELLS project was successfully completed with a final presentation at the BMW plant in Munich. The presentation demonstrated a Li-Fi communication with a mobile robot, while the robot carried out usual production processes (welding, moving and testing parts) in a 5x5m² production cell. The robust, optical wireless transmission is based on spatial diversity; in other words, data is sent and received simultaneously by several LEDs and several photodiodes. The system can transmit data at more than 100 Mbit/s and five milliseconds latency.
Modern production technologies in the automobile industry must become more flexible in order to fulfil individual customer requirements.
An international team of scientists has discovered a new way to transfer image information through multimodal fibers with almost no distortion - even if the fiber is bent. The results of the study, to which scientist from the Leibniz-Institute of Photonic Technology Jena (Leibniz IPHT) contributed, were published on 6thJune in the highly-cited journal Physical Review Letters.
Endoscopes allow doctors to see into a patient’s body like through a keyhole. Typically, the images are transmitted via a bundle of several hundreds of optical...
13.06.2018 | Event News
08.06.2018 | Event News
05.06.2018 | Event News
22.06.2018 | Life Sciences
22.06.2018 | Physics and Astronomy
22.06.2018 | Life Sciences