Forum for Science, Industry and Business

Sponsored by:     3M 
Search our Site:

 

Campaigns on young people's weight miss point

16.10.2006
Campaigns that try to get young people to lose weight by focusing on their dissatisfaction with their appearance are missing the point, new research suggests.

Young people who don’t like their appearance are no more motivated to change their eating habits than those who are happy with the way they look, research from the University of Bath shows.

But getting children of all sizes to think more about their bodies, not necessarily favourably or unfavourably, makes them much more receptive to campaigns about losing weight and keeping healthy. TV shows such as those involving chef Jamie Oliver can help.

Ekant Veer, a lecturer in the Marketing Group in the University’s School of Management, studied 330 schoolchildren aged between 13 and 18.

In the first study into the effectiveness of obesity campaigns, Mr Veer found that some children said there was a big difference between their body size and that of the smaller size they wanted to be.

But these children were no more motivated to change by dieting and exercise than those who were close to their ideal weights, the study found. Twenty-six per cent of those whose ideal size was much thinner than their own size said they wanted to eat healthier and exercise more, and 25 per cent of those who were close to their weight said the same.

However, Mr Veer also split the 330 children into two groups, one of which was asked to draw a picture of themselves.

Both groups were then shown one of two types of advertising posters; one a motivational poster urging them to get in shape and the other an educational poster giving them specific advice on how to lose weight.

Seventy-five per cent of those who had drawn the picture of themselves, and who had therefore had to think about their bodies, said they would eat healthier and exercise more after seeing the advertisements, compared to only 58 per cent of those who had not drawn a picture of themselves.

“These results show that when a student is thinking about their size, the use of ads to encourage them to eat healthier or be more active has a significant effect,” said Mr Veer.

“This research shows that getting young people to think about themselves frequently makes them much more receptive to campaigns giving information about how to eat more healthily and to exercise.

“TV shows such as those involving Jamie Oliver and school dinners are an excellent starting point since they will make school children think about their weight, without making the children feel like they are not attractive or worthless. These types of messages don’t work.”

“Health professionals should bear this in mind when they come to create campaigns or their efforts could be a waste of resources.”

Tony Trueman | alfa
Further information:
http://www.bath.ac.uk
http://www.bath.ac.uk/news/articles/releases/weightcampaign161006.html

More articles from Studies and Analyses:

nachricht Win-win strategies for climate and food security
02.10.2017 | International Institute for Applied Systems Analysis (IIASA)

nachricht The personality factor: How to foster the sharing of research data
06.09.2017 | ZBW – Leibniz-Informationszentrum Wirtschaft

All articles from Studies and Analyses >>>

The most recent press releases about innovation >>>

Die letzten 5 Focus-News des innovations-reports im Überblick:

Im Focus: Neutron star merger directly observed for the first time

University of Maryland researchers contribute to historic detection of gravitational waves and light created by event

On August 17, 2017, at 12:41:04 UTC, scientists made the first direct observation of a merger between two neutron stars--the dense, collapsed cores that remain...

Im Focus: Breaking: the first light from two neutron stars merging

Seven new papers describe the first-ever detection of light from a gravitational wave source. The event, caused by two neutron stars colliding and merging together, was dubbed GW170817 because it sent ripples through space-time that reached Earth on 2017 August 17. Around the world, hundreds of excited astronomers mobilized quickly and were able to observe the event using numerous telescopes, providing a wealth of new data.

Previous detections of gravitational waves have all involved the merger of two black holes, a feat that won the 2017 Nobel Prize in Physics earlier this month....

Im Focus: Smart sensors for efficient processes

Material defects in end products can quickly result in failures in many areas of industry, and have a massive impact on the safe use of their products. This is why, in the field of quality assurance, intelligent, nondestructive sensor systems play a key role. They allow testing components and parts in a rapid and cost-efficient manner without destroying the actual product or changing its surface. Experts from the Fraunhofer IZFP in Saarbrücken will be presenting two exhibits at the Blechexpo in Stuttgart from 7–10 November 2017 that allow fast, reliable, and automated characterization of materials and detection of defects (Hall 5, Booth 5306).

When quality testing uses time-consuming destructive test methods, it can result in enormous costs due to damaging or destroying the products. And given that...

Im Focus: Cold molecules on collision course

Using a new cooling technique MPQ scientists succeed at observing collisions in a dense beam of cold and slow dipolar molecules.

How do chemical reactions proceed at extremely low temperatures? The answer requires the investigation of molecular samples that are cold, dense, and slow at...

Im Focus: Shrinking the proton again!

Scientists from the Max Planck Institute of Quantum Optics, using high precision laser spectroscopy of atomic hydrogen, confirm the surprisingly small value of the proton radius determined from muonic hydrogen.

It was one of the breakthroughs of the year 2010: Laser spectroscopy of muonic hydrogen resulted in a value for the proton charge radius that was significantly...

All Focus news of the innovation-report >>>

Anzeige

Anzeige

Event News

ASEAN Member States discuss the future role of renewable energy

17.10.2017 | Event News

World Health Summit 2017: International experts set the course for the future of Global Health

10.10.2017 | Event News

Climate Engineering Conference 2017 Opens in Berlin

10.10.2017 | Event News

 
Latest News

Terahertz spectroscopy goes nano

20.10.2017 | Information Technology

Strange but true: Turning a material upside down can sometimes make it softer

20.10.2017 | Materials Sciences

NRL clarifies valley polarization for electronic and optoelectronic technologies

20.10.2017 | Interdisciplinary Research

VideoLinks
B2B-VideoLinks
More VideoLinks >>>