Forum for Science, Industry and Business

Sponsored by:     3M 
Search our Site:

 

Campaigns on young people's weight miss point

16.10.2006
Campaigns that try to get young people to lose weight by focusing on their dissatisfaction with their appearance are missing the point, new research suggests.

Young people who don’t like their appearance are no more motivated to change their eating habits than those who are happy with the way they look, research from the University of Bath shows.

But getting children of all sizes to think more about their bodies, not necessarily favourably or unfavourably, makes them much more receptive to campaigns about losing weight and keeping healthy. TV shows such as those involving chef Jamie Oliver can help.

Ekant Veer, a lecturer in the Marketing Group in the University’s School of Management, studied 330 schoolchildren aged between 13 and 18.

In the first study into the effectiveness of obesity campaigns, Mr Veer found that some children said there was a big difference between their body size and that of the smaller size they wanted to be.

But these children were no more motivated to change by dieting and exercise than those who were close to their ideal weights, the study found. Twenty-six per cent of those whose ideal size was much thinner than their own size said they wanted to eat healthier and exercise more, and 25 per cent of those who were close to their weight said the same.

However, Mr Veer also split the 330 children into two groups, one of which was asked to draw a picture of themselves.

Both groups were then shown one of two types of advertising posters; one a motivational poster urging them to get in shape and the other an educational poster giving them specific advice on how to lose weight.

Seventy-five per cent of those who had drawn the picture of themselves, and who had therefore had to think about their bodies, said they would eat healthier and exercise more after seeing the advertisements, compared to only 58 per cent of those who had not drawn a picture of themselves.

“These results show that when a student is thinking about their size, the use of ads to encourage them to eat healthier or be more active has a significant effect,” said Mr Veer.

“This research shows that getting young people to think about themselves frequently makes them much more receptive to campaigns giving information about how to eat more healthily and to exercise.

“TV shows such as those involving Jamie Oliver and school dinners are an excellent starting point since they will make school children think about their weight, without making the children feel like they are not attractive or worthless. These types of messages don’t work.”

“Health professionals should bear this in mind when they come to create campaigns or their efforts could be a waste of resources.”

Tony Trueman | alfa
Further information:
http://www.bath.ac.uk
http://www.bath.ac.uk/news/articles/releases/weightcampaign161006.html

More articles from Studies and Analyses:

nachricht Amputees can learn to control a robotic arm with their minds
28.11.2017 | University of Chicago Medical Center

nachricht The importance of biodiversity in forests could increase due to climate change
17.11.2017 | Deutsches Zentrum für integrative Biodiversitätsforschung (iDiv) Halle-Jena-Leipzig

All articles from Studies and Analyses >>>

The most recent press releases about innovation >>>

Die letzten 5 Focus-News des innovations-reports im Überblick:

Im Focus: Electromagnetic water cloak eliminates drag and wake

Detailed calculations show water cloaks are feasible with today's technology

Researchers have developed a water cloaking concept based on electromagnetic forces that could eliminate an object's wake, greatly reducing its drag while...

Im Focus: Scientists channel graphene to understand filtration and ion transport into cells

Tiny pores at a cell's entryway act as miniature bouncers, letting in some electrically charged atoms--ions--but blocking others. Operating as exquisitely sensitive filters, these "ion channels" play a critical role in biological functions such as muscle contraction and the firing of brain cells.

To rapidly transport the right ions through the cell membrane, the tiny channels rely on a complex interplay between the ions and surrounding molecules,...

Im Focus: Towards data storage at the single molecule level

The miniaturization of the current technology of storage media is hindered by fundamental limits of quantum mechanics. A new approach consists in using so-called spin-crossover molecules as the smallest possible storage unit. Similar to normal hard drives, these special molecules can save information via their magnetic state. A research team from Kiel University has now managed to successfully place a new class of spin-crossover molecules onto a surface and to improve the molecule’s storage capacity. The storage density of conventional hard drives could therefore theoretically be increased by more than one hundred fold. The study has been published in the scientific journal Nano Letters.

Over the past few years, the building blocks of storage media have gotten ever smaller. But further miniaturization of the current technology is hindered by...

Im Focus: Successful Mechanical Testing of Nanowires

With innovative experiments, researchers at the Helmholtz-Zentrums Geesthacht and the Technical University Hamburg unravel why tiny metallic structures are extremely strong

Light-weight and simultaneously strong – porous metallic nanomaterials promise interesting applications as, for instance, for future aeroplanes with enhanced...

Im Focus: Virtual Reality for Bacteria

An interdisciplinary group of researchers interfaced individual bacteria with a computer to build a hybrid bio-digital circuit - Study published in Nature Communications

Scientists at the Institute of Science and Technology Austria (IST Austria) have managed to control the behavior of individual bacteria by connecting them to a...

All Focus news of the innovation-report >>>

Anzeige

Anzeige

Event News

See, understand and experience the work of the future

11.12.2017 | Event News

Innovative strategies to tackle parasitic worms

08.12.2017 | Event News

AKL’18: The opportunities and challenges of digitalization in the laser industry

07.12.2017 | Event News

 
Latest News

Multi-year submarine-canyon study challenges textbook theories about turbidity currents

12.12.2017 | Earth Sciences

Electromagnetic water cloak eliminates drag and wake

12.12.2017 | Power and Electrical Engineering

Liver Cancer: Lipid Synthesis Promotes Tumor Formation

12.12.2017 | Life Sciences

VideoLinks
B2B-VideoLinks
More VideoLinks >>>