"Because movie smoking is linked to adolescent smoking, it was important to us to clearly and quantitatively understand how and when cigarette use is depicted on screen," says James Sargent, a pediatrician and professor at Dartmouth Medical School and the Director of Cancer Control at the Norris Cotton Cancer Center at Dartmouth-Hitchcock Medical Center.
Sargent and his colleagues studied the 100 highest grossing movies each year from 1996-2004, identifying that although smoking on screen has decreased over time, it was still depicted in 75 percent of youth-rated films in 2004, including G-, PG- and PG-13-rated movies. The images of smoking in these movies have a much greater potential to reach youth audiences, because they are seen by three times as many youths than R-rated movies. The study also revealed that, overall, the proportion of movies containing cigarette use or imagery declined from 96 percent in 1996 to 77 percent in 2004.
"While we do see a downward trend in movie smoking, which is encouraging from a public health perspective, we need to remember that youths continue to see smoking in most of the movies they see," says Sargent.
To further decrease the access that adolescents have to smoking scenes and depictions, the authors recommend an R rating for all movies with smoking. The authors say that an R-rating for smoking could reduce potential exposure of youth to movie smoking in new releases by about 50 percent, resulting in a substantial reduction in exposure over time. The American Legacy Foundation report was co-authored by Sargent, Keilah Worth and Susanne Tanski, all at Dartmouth.
Sargent and his colleagues study adolescent behavior and how it's linked to exposure to movies. They have published numerous papers and articles describing how adolescents are exposed to thousands of depictions of smoking by movie stars, and these images influence their attitudes and behaviors regarding smoking.
Sue Knapp | EurekAlert!
Smart Data Transformation – Surfing the Big Wave
02.12.2016 | Fraunhofer-Institut für Angewandte Informationstechnik FIT
Climate change could outpace EPA Lake Champlain protections
18.11.2016 | University of Vermont
Physicists of the University of Würzburg have made an astonishing discovery in a specific type of topological insulators. The effect is due to the structure of the materials used. The researchers have now published their work in the journal Science.
Topological insulators are currently the hot topic in physics according to the newspaper Neue Zürcher Zeitung. Only a few weeks ago, their importance was...
In recent years, lasers with ultrashort pulses (USP) down to the femtosecond range have become established on an industrial scale. They could advance some applications with the much-lauded “cold ablation” – if that meant they would then achieve more throughput. A new generation of process engineering that will address this issue in particular will be discussed at the “4th UKP Workshop – Ultrafast Laser Technology” in April 2017.
Even back in the 1990s, scientists were comparing materials processing with nanosecond, picosecond and femtosesecond pulses. The result was surprising:...
Have you ever wondered how you see the world? Vision is about photons of light, which are packets of energy, interacting with the atoms or molecules in what...
A multi-institutional research collaboration has created a novel approach for fabricating three-dimensional micro-optics through the shape-defined formation of porous silicon (PSi), with broad impacts in integrated optoelectronics, imaging, and photovoltaics.
Working with colleagues at Stanford and The Dow Chemical Company, researchers at the University of Illinois at Urbana-Champaign fabricated 3-D birefringent...
In experiments with magnetic atoms conducted at extremely low temperatures, scientists have demonstrated a unique phase of matter: The atoms form a new type of quantum liquid or quantum droplet state. These so called quantum droplets may preserve their form in absence of external confinement because of quantum effects. The joint team of experimental physicists from Innsbruck and theoretical physicists from Hannover report on their findings in the journal Physical Review X.
“Our Quantum droplets are in the gas phase but they still drop like a rock,” explains experimental physicist Francesca Ferlaino when talking about the...
16.11.2016 | Event News
01.11.2016 | Event News
14.10.2016 | Event News
09.12.2016 | Life Sciences
09.12.2016 | Ecology, The Environment and Conservation
09.12.2016 | Health and Medicine