Forum for Science, Industry and Business

Sponsored by:     3M 
Search our Site:

 

Watch not, want not? Packard/Stanford study links kids’ TV time and consumerism

04.04.2006


Peace at any price? More than one parent has forked over cash in a desperate bid to stop their kids’ badgering for the hottest toy or the latest snack. Now researchers at Lucile Packard Children’s Hospital and Stanford’s School of Medicine have found that the more time California third-graders spent in front of the tube or playing video games, the more often they asked an adult to buy them items they saw on the screen.



"It’s called the ’nag factor,’" said Lisa Chamberlain, MD, MPH, Packard Children’s researcher and clinical instructor at the medical school, "and it’s very effective."

What’s more, the correlation between increased screen time and subsequent requests for toys and junk food held true for over a period of 20 months.


Chamberlain warns that, if left unchecked, increasing amounts of screen time for children could foster a rise in obesity and consumerism that will reverberate for decades. She is the lead author of the research, which will be published in the April issue of the Archives of Pediatrics & Adolescent Medicine.

"We’re proving what marketers have known for years," said Chamberlain. "Kids have discretionary income of their own, and they also have a lot of influence of how their parents spend the family’s money."

Chamberlain collaborated with pediatric researcher Thomas Robinson, MD, for the study. Robinson is well-known for his investigations into the links between television viewing and obesity, violence and test scores. He is also the director of Packard Children’s Center for Healthy Weight, and an associate professor of pediatrics at Stanford’s School of Medicine.

The researchers surveyed more than 800 ethnically and socio-demographically diverse third-graders at 12 elementary schools in California. They asked the children how much time they spent watching television or watching movies or videos on a VCR. The study also included playing video games. The kids were then asked if, in the previous week, they had asked an adult to buy them any food or drinks they had seen on the screen. A separate question asked about toys.

On average, the children reported spending more than 22 hours of screen time each week - about 10 of which was spent watching television. The remainder of the time was mostly spent playing video games online or on home video game machines, both of which incorporate increasing amounts of advertising targeted to children.

The children fessed up to about one request each week for toys and two requests every three weeks for food or drinks. These numbers are similar to those reported in other studies.

More than 300 of these children from six of the schools also answered the same questions seven, 12 and 20 months after the initial assessment. The researchers found that those who watched more entertainment than their peers at the beginning of the study wanted more stuff nearly two years later - to the tune of one extra toy request every three to four months and one extra food or beverage request every three to six months for every additional hour of screen time daily. Although this may not seem like a large increase, it’s statistically significant for snacks, and maddening to their verbal targets - Mom and Dad.

"Our result demonstrates that television and other screen media are true ’risk factors’ for future requests for food and drinks," the researchers conclude, "regardless of a child’s gender, ethnicity, economic standing or language." Chamberlain and other researchers are particularly concerned about the fact that kid-targeted advertising frequently promotes high-calorie, nutritionally poor choices. Legislators interested in obesity prevention in children would do well to turn their attention to the forces that drive kids to make unhealthy decisions, they said.

"Kids are an easy target for advertisers," concluded Robinson. "Younger children aren’t even able to understand that ads, which are now cropping up in video games and movies, online and even in cell phones, are intended to sell them things. Marketers need to be part of the solution for the obesity epidemic by helping parents, not making it harder for them."

Krista Conger | EurekAlert!
Further information:
http://www.stanford.edu

More articles from Studies and Analyses:

nachricht A sudden drop in outdoor temperature increases the risk of respiratory infections
11.01.2017 | University of Gothenburg

nachricht Urbanization to convert 300,000 km2 of prime croplands
27.12.2016 | Mercator Research Institute on Global Commons and Climate Change (MCC) gGmbH

All articles from Studies and Analyses >>>

The most recent press releases about innovation >>>

Die letzten 5 Focus-News des innovations-reports im Überblick:

Im Focus: Designing Architecture with Solar Building Envelopes

Among the general public, solar thermal energy is currently associated with dark blue, rectangular collectors on building roofs. Technologies are needed for aesthetically high quality architecture which offer the architect more room for manoeuvre when it comes to low- and plus-energy buildings. With the “ArKol” project, researchers at Fraunhofer ISE together with partners are currently developing two façade collectors for solar thermal energy generation, which permit a high degree of design flexibility: a strip collector for opaque façade sections and a solar thermal blind for transparent sections. The current state of the two developments will be presented at the BAU 2017 trade fair.

As part of the “ArKol – development of architecturally highly integrated façade collectors with heat pipes” project, Fraunhofer ISE together with its partners...

Im Focus: How to inflate a hardened concrete shell with a weight of 80 t

At TU Wien, an alternative for resource intensive formwork for the construction of concrete domes was developed. It is now used in a test dome for the Austrian Federal Railways Infrastructure (ÖBB Infrastruktur).

Concrete shells are efficient structures, but not very resource efficient. The formwork for the construction of concrete domes alone requires a high amount of...

Im Focus: Bacterial Pac Man molecule snaps at sugar

Many pathogens use certain sugar compounds from their host to help conceal themselves against the immune system. Scientists at the University of Bonn have now, in cooperation with researchers at the University of York in the United Kingdom, analyzed the dynamics of a bacterial molecule that is involved in this process. They demonstrate that the protein grabs onto the sugar molecule with a Pac Man-like chewing motion and holds it until it can be used. Their results could help design therapeutics that could make the protein poorer at grabbing and holding and hence compromise the pathogen in the host. The study has now been published in “Biophysical Journal”.

The cells of the mouth, nose and intestinal mucosa produce large quantities of a chemical called sialic acid. Many bacteria possess a special transport system...

Im Focus: Newly proposed reference datasets improve weather satellite data quality

UMD, NOAA collaboration demonstrates suitability of in-orbit datasets for weather satellite calibration

"Traffic and weather, together on the hour!" blasts your local radio station, while your smartphone knows the weather halfway across the world. A network of...

Im Focus: Repairing defects in fiber-reinforced plastics more efficiently

Fiber-reinforced plastics (FRP) are frequently used in the aeronautic and automobile industry. However, the repair of workpieces made of these composite materials is often less profitable than exchanging the part. In order to increase the lifetime of FRP parts and to make them more eco-efficient, the Laser Zentrum Hannover e.V. (LZH) and the Apodius GmbH want to combine a new measuring device for fiber layer orientation with an innovative laser-based repair process.

Defects in FRP pieces may be production or operation-related. Whether or not repair is cost-effective depends on the geometry of the defective area, the tools...

All Focus news of the innovation-report >>>

Anzeige

Anzeige

Event News

12V, 48V, high-voltage – trends in E/E automotive architecture

10.01.2017 | Event News

2nd Conference on Non-Textual Information on 10 and 11 May 2017 in Hannover

09.01.2017 | Event News

Nothing will happen without batteries making it happen!

05.01.2017 | Event News

 
Latest News

Multiregional brain on a chip

16.01.2017 | Power and Electrical Engineering

New technology enables 5-D imaging in live animals, humans

16.01.2017 | Information Technology

Researchers develop environmentally friendly soy air filter

16.01.2017 | Power and Electrical Engineering

VideoLinks
B2B-VideoLinks
More VideoLinks >>>