Forum for Science, Industry and Business

Sponsored by:     3M 
Search our Site:

 

New research links consumer behavior to the weather

15.11.2005


"Extraneous emotional effects" influence how you evaluate products

It’s a sun-drenched weekend afternoon. You’re at a music store listening to demo CDs and happily watching the world go by outside the store’s window. Consequently, you leave the store with a load of CDs. But did the music grab you? Or was it the weather? A new study in the Journal of Consumer Research suggests you are the proud owner of those CDs not because you fell in love with them as much as because you were simply having a good day.

"Although previous studies have shown that people in a positive mood evaluate products more favorably than people in a negative mood, little is known about how specific extraneous emotions impact evaluations," write the authors of the study, Anick Bosmans (Tilburg University, The Netherlands) and Hans Baumgartner (Pennsylvania State University). "This research demonstrates that consumers are more likely to rely on their specific extraneous emotions while evaluating products when these emotions ’match’ with their salient goals."



The researchers also noted a discernable difference between two types of emotions, achievement versus protection. The former relates to feelings of cheerfulness or dejection, while the latter refers to quiescence and agitation.

"That is, people who were confronted with an achievement appeal evaluated the advertised product as more positive when they felt cheerful (because they previously described a life event which made them feel cheerful), whereas people who were confronted with a protection appeal evaluated the product as more positive when they felt quiescent (because they previously described a life event which made them feel quiescent)," explain Bosmans and Baumgartner.

Suzanne Wu | EurekAlert!
Further information:
http://www.uchicago.edu

More articles from Studies and Analyses:

nachricht Real-time feedback helps save energy and water
08.02.2017 | Otto-Friedrich-Universität Bamberg

nachricht The Great Unknown: Risk-Taking Behavior in Adolescents
19.01.2017 | Max-Planck-Institut für Bildungsforschung

All articles from Studies and Analyses >>>

The most recent press releases about innovation >>>

Die letzten 5 Focus-News des innovations-reports im Überblick:

Im Focus: Safe glide at total engine failure with ELA-inside

On January 15, 2009, Chesley B. Sullenberger was celebrated world-wide: after the two engines had failed due to bird strike, he and his flight crew succeeded after a glide flight with an Airbus A320 in ditching on the Hudson River. All 155 people on board were saved.

On January 15, 2009, Chesley B. Sullenberger was celebrated world-wide: after the two engines had failed due to bird strike, he and his flight crew succeeded...

Im Focus: Breakthrough with a chain of gold atoms

In the field of nanoscience, an international team of physicists with participants from Konstanz has achieved a breakthrough in understanding heat transport

In the field of nanoscience, an international team of physicists with participants from Konstanz has achieved a breakthrough in understanding heat transport

Im Focus: DNA repair: a new letter in the cell alphabet

Results reveal how discoveries may be hidden in scientific “blind spots”

Cells need to repair damaged DNA in our genes to prevent the development of cancer and other diseases. Our cells therefore activate and send “repair-proteins”...

Im Focus: Dresdner scientists print tomorrow’s world

The Fraunhofer IWS Dresden and Technische Universität Dresden inaugurated their jointly operated Center for Additive Manufacturing Dresden (AMCD) with a festive ceremony on February 7, 2017. Scientists from various disciplines perform research on materials, additive manufacturing processes and innovative technologies, which build up components in a layer by layer process. This technology opens up new horizons for component design and combinations of functions. For example during fabrication, electrical conductors and sensors are already able to be additively manufactured into components. They provide information about stress conditions of a product during operation.

The 3D-printing technology, or additive manufacturing as it is often called, has long made the step out of scientific research laboratories into industrial...

Im Focus: Mimicking nature's cellular architectures via 3-D printing

Research offers new level of control over the structure of 3-D printed materials

Nature does amazing things with limited design materials. Grass, for example, can support its own weight, resist strong wind loads, and recover after being...

All Focus news of the innovation-report >>>

Anzeige

Anzeige

Event News

Booth and panel discussion – The Lindau Nobel Laureate Meetings at the AAAS 2017 Annual Meeting

13.02.2017 | Event News

Complex Loading versus Hidden Reserves

10.02.2017 | Event News

International Conference on Crystal Growth in Freiburg

09.02.2017 | Event News

 
Latest News

New pop-up strategy inspired by cuts, not folds

27.02.2017 | Materials Sciences

Sandia uses confined nanoparticles to improve hydrogen storage materials performance

27.02.2017 | Interdisciplinary Research

Decoding the genome's cryptic language

27.02.2017 | Life Sciences

VideoLinks
B2B-VideoLinks
More VideoLinks >>>