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Product, Operation and Market Strategies of Technology-Intensive Born Globals

23.09.2005


The doctoral dissertation of Gilad Sperling, MBA, "Product, Operation and Market Strategies of Technology-Intensive Born Globals. The case of Israeli Telecommunication Born Globals," in the field of International Business, will be publicly examined on Friday, September 23, 2005, at the Helsinki School of Economics (HSE). The opponent is Senior Lecturer, Dr. Tamar Almor-Ellemers (Tel Aviv University, College of Management) and the custos is Emeritus Professor Reijo Luostarinen (HSE).



The study analyses the product, operation, and market strategies of technology-intensive Born Global companies from small open economies and explains their rapid globalization process. Born Global firms aim at the global market right from inception and start their globalization immediately without any preceding domestic operations, simultaneously with domestic business, or exceptionally soon after domestic operations. Conceptual holistic frameworks have been developed on the basis of four groups of factors including: industry, country, company, and founders. The frameworks draw on Professor Reijo Luostarinen’s earlier work on the internationalization of Finnish firms.

In the empirical part, the globalization process and POM strategies of five Israeli telecommunication Born Globals were analyzed. Factors behind the choice of a global strategy from inception were identified. The study found that the characteristics of the founder, founders’ home country, and the available financing options and choices thereof play an important role in the globalization strategies and process of the Israeli technology-intensive Born Globals. Product, customer, operation, and market strategies pattern was identified. Finally the study compared its findings with findings of similar research on Finnish Born Globals carried out in the Helsinki School of Economics.


This study is part of the Born Global project in the LIIKE research program. LIIKE is the first national research program in the field of business studies funded by the Academy of Finland and the National Technology Agency Tekes.

Pia Pere-Vanhanen | alfa
Further information:
http://www.hse.fi

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