New research from the University of Alberta reveals just how self-conscious and easily influenced consumers can be.
Through a series of carefully controlled experiments at a campus bookstore, researchers learned that consumers will, in every case studied, spend more money to buy a brand name item when someone they dont know is standing near them at the time they choose their purchase. Consumers also tend to spend more money when a group of people is standing near them but are more inclined to buy cheaper items when no one is near.
"We were shocked to find that the mere social presence of another shopper apparently has a huge affect on consumer behavior," said Dr. Jennifer Argo, a marketing professor in the U of A School of Business and lead author of the study, which is published in the September 2005 edition of the Journal of Consumer Research.
Ryan Smith | EurekAlert!
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Researchers from the Institute for Quantum Computing (IQC) at the University of Waterloo led the development of a new extensible wiring technique capable of controlling superconducting quantum bits, representing a significant step towards to the realization of a scalable quantum computer.
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In a paper in Scientific Reports, a research team at Worcester Polytechnic Institute describes a novel light-activated phenomenon that could become the basis for applications as diverse as microscopic robotic grippers and more efficient solar cells.
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By forcefully embedding two silicon atoms in a diamond matrix, Sandia researchers have demonstrated for the first time on a single chip all the components needed to create a quantum bridge to link quantum computers together.
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COMPAMED has become the leading international marketplace for suppliers of medical manufacturing. The trade fair, which takes place every November and is co-located to MEDICA in Dusseldorf, has been steadily growing over the past years and shows that medical technology remains a rapidly growing market.
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'Ferroelectric' materials can switch between different states of electrical polarization in response to an external electric field. This flexibility means they show promise for many applications, for example in electronic devices and computer memory. Current ferroelectric materials are highly valued for their thermal and chemical stability and rapid electro-mechanical responses, but creating a material that is scalable down to the tiny sizes needed for technologies like silicon-based semiconductors (Si-based CMOS) has proven challenging.
Now, Hiroshi Funakubo and co-workers at the Tokyo Institute of Technology, in collaboration with researchers across Japan, have conducted experiments to...
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