Forum for Science, Industry and Business

Sponsored by:     3M 
Search our Site:

 

Shop environment influences women’s attitude to body size

18.08.2005


A geographer at the University of Liverpool has discovered how women’s attitudes towards their body change in different shopping environments.



Dr Rachel Colls says size and colour of shop changing rooms, as well as the position and size of shop mirrors, influence women’s perception of their bodies.

She explains: "Research into women’s relationship with their bodies tends to find that clothes shopping and subsequent diets have negative effects on their emotional health. However, my research reveals that women have a detailed knowledge of shopping environments and choose where to go to make them feel more positive about their body."


The study reveals that a high number of mirrors on the shop floor make female shoppers feel uncomfortable. Mirror images not only reflect the realities of the body in its present form, but remind women of what they looked like in the past.

Dr Colls added: "When women look in the mirror they are forced to address the body in the present and past, as well as the body as they would like in the future. This can be overwhelming, but many women tackle this problem by addressing body parts rather than the whole body at once, making any problems look smaller. Some shops use ’skinny mirrors’ which women prefer, as they make the body look slimmer."

Dr Colls also found that small changing rooms attached to the main shop floor made women more body conscious.

Dr Colls said: "The changing room is a space in which the body is on show and where instances women tend to compare themselves to other women and become more aware of fatty areas of the body, such as the thighs and stomach. Some feel more uncomfortable when the changing rooms are attached directly to the main shop floor, as male partners are required to wait outside. To show their partner an outfit, they are also forced to show other shoppers as well.

"Far from feeling victimised in these situations, women address the problem in a positive way. They look for shops with larger changing cubicles with adjustable lighting, which allows the shopper to control their environment and thus make their body size more acceptable."

Samantha Martin | EurekAlert!
Further information:
http://www.liv.ac.uk

More articles from Studies and Analyses:

nachricht Real-time feedback helps save energy and water
08.02.2017 | Otto-Friedrich-Universität Bamberg

nachricht The Great Unknown: Risk-Taking Behavior in Adolescents
19.01.2017 | Max-Planck-Institut für Bildungsforschung

All articles from Studies and Analyses >>>

The most recent press releases about innovation >>>

Die letzten 5 Focus-News des innovations-reports im Überblick:

Im Focus: Breakthrough with a chain of gold atoms

In the field of nanoscience, an international team of physicists with participants from Konstanz has achieved a breakthrough in understanding heat transport

In the field of nanoscience, an international team of physicists with participants from Konstanz has achieved a breakthrough in understanding heat transport

Im Focus: DNA repair: a new letter in the cell alphabet

Results reveal how discoveries may be hidden in scientific “blind spots”

Cells need to repair damaged DNA in our genes to prevent the development of cancer and other diseases. Our cells therefore activate and send “repair-proteins”...

Im Focus: Dresdner scientists print tomorrow’s world

The Fraunhofer IWS Dresden and Technische Universität Dresden inaugurated their jointly operated Center for Additive Manufacturing Dresden (AMCD) with a festive ceremony on February 7, 2017. Scientists from various disciplines perform research on materials, additive manufacturing processes and innovative technologies, which build up components in a layer by layer process. This technology opens up new horizons for component design and combinations of functions. For example during fabrication, electrical conductors and sensors are already able to be additively manufactured into components. They provide information about stress conditions of a product during operation.

The 3D-printing technology, or additive manufacturing as it is often called, has long made the step out of scientific research laboratories into industrial...

Im Focus: Mimicking nature's cellular architectures via 3-D printing

Research offers new level of control over the structure of 3-D printed materials

Nature does amazing things with limited design materials. Grass, for example, can support its own weight, resist strong wind loads, and recover after being...

Im Focus: Three Magnetic States for Each Hole

Nanometer-scale magnetic perforated grids could create new possibilities for computing. Together with international colleagues, scientists from the Helmholtz Zentrum Dresden-Rossendorf (HZDR) have shown how a cobalt grid can be reliably programmed at room temperature. In addition they discovered that for every hole ("antidot") three magnetic states can be configured. The results have been published in the journal "Scientific Reports".

Physicist Dr. Rantej Bali from the HZDR, together with scientists from Singapore and Australia, designed a special grid structure in a thin layer of cobalt in...

All Focus news of the innovation-report >>>

Anzeige

Anzeige

Event News

Booth and panel discussion – The Lindau Nobel Laureate Meetings at the AAAS 2017 Annual Meeting

13.02.2017 | Event News

Complex Loading versus Hidden Reserves

10.02.2017 | Event News

International Conference on Crystal Growth in Freiburg

09.02.2017 | Event News

 
Latest News

Impacts of mass coral die-off on Indian Ocean reefs revealed

21.02.2017 | Earth Sciences

Novel breast tomosynthesis technique reduces screening recall rate

21.02.2017 | Medical Engineering

Use your Voice – and Smart Homes will “LISTEN”

21.02.2017 | Trade Fair News

VideoLinks
B2B-VideoLinks
More VideoLinks >>>