A new MORI survey published today is the first to take a wide-ranging look at the issues of reliability of information found on the Internet, and the extent to which users feel they can trust the information they find there.
The reputation of an organisation and the trustworthiness of the content of websites are important factors in people’s attitudes, the survey found. Information provided via the websites of more established organisations such as museums, libraries and archives are most likely to gain a great deal or fair amount of trust from people. This is particularly the case in comparison to more commercial websites such as utility companies, travel agencies and Internet-only retail companies.
Among the other findings uncovered by the survey, commissioned by the Common Information Environment (CIE) group, were the following:
Philip Pothen | alfa
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