Forum for Science, Industry and Business

Sponsored by:     3M 
Search our Site:

 

Research gets to heart of advertising gender bias

09.12.2004


Women not very visible in ads for cardio drugs



Gender bias in pharmaceutical advertisements for cardiovascular disease may affect treatment, says a new University of Toronto study. After examining 919 cardiovascular drug ads displayed in American medical and cardiovascular journals published between January 1996 and June 1998, U of T’s Dr. Angela Cheung and her colleagues concluded that 80 per cent depicted male patients and the remaining 20 per cent featured women. They are concerned that the gender inequity seen in the ads may contribute to known disparities in how physicians treat men and women with similar heart problems.

"Studies have shown that women are referred later and less frequently for cardiac catheterization and for coronary artery bypass surgery," says Cheung, a professor in U of T’s Department of Medicine and associate director of the Women’s Health Program at the University Health Network’s Toronto General Hospital. "There are also gender-based differences in the use of aspirin, beta-blockers and thrombolytic therapies.


"The gender bias in advertising is a cause for concern, since there is evidence from other research that physicians use pharmaceutical advertisements as an important source of medical information."

The study also determined that the age and race of patients in ads differed according to gender. The women were portrayed as younger than the men, despite the fact that heart disease affects women later in life than men. There were also few non-whites shown in the ads – the typical patient depicted was a middle-aged white male. The authors note that physicians routinely underestimate the prevalence and severity of heart disease among women and express concern that their findings also mirror the medical literature.

"While efforts to increase female representation in cardiovascular trials are ongoing, the vast majority of scientific evidence is based on men," says Cheung. This study appears in the November issue of the Journal of Evaluation in Clinical Practice.

Elaine Smith | EurekAlert!
Further information:
http://www.utoronto.ca

More articles from Studies and Analyses:

nachricht A sudden drop in outdoor temperature increases the risk of respiratory infections
11.01.2017 | University of Gothenburg

nachricht Urbanization to convert 300,000 km2 of prime croplands
27.12.2016 | Mercator Research Institute on Global Commons and Climate Change (MCC) gGmbH

All articles from Studies and Analyses >>>

The most recent press releases about innovation >>>

Die letzten 5 Focus-News des innovations-reports im Überblick:

Im Focus: Interfacial Superconductivity: Magnetic and superconducting order revealed simultaneously

Researchers from the University of Hamburg in Germany, in collaboration with colleagues from the University of Aarhus in Denmark, have synthesized a new superconducting material by growing a few layers of an antiferromagnetic transition-metal chalcogenide on a bismuth-based topological insulator, both being non-superconducting materials.

While superconductivity and magnetism are generally believed to be mutually exclusive, surprisingly, in this new material, superconducting correlations...

Im Focus: Studying fundamental particles in materials

Laser-driving of semimetals allows creating novel quasiparticle states within condensed matter systems and switching between different states on ultrafast time scales

Studying properties of fundamental particles in condensed matter systems is a promising approach to quantum field theory. Quasiparticles offer the opportunity...

Im Focus: Designing Architecture with Solar Building Envelopes

Among the general public, solar thermal energy is currently associated with dark blue, rectangular collectors on building roofs. Technologies are needed for aesthetically high quality architecture which offer the architect more room for manoeuvre when it comes to low- and plus-energy buildings. With the “ArKol” project, researchers at Fraunhofer ISE together with partners are currently developing two façade collectors for solar thermal energy generation, which permit a high degree of design flexibility: a strip collector for opaque façade sections and a solar thermal blind for transparent sections. The current state of the two developments will be presented at the BAU 2017 trade fair.

As part of the “ArKol – development of architecturally highly integrated façade collectors with heat pipes” project, Fraunhofer ISE together with its partners...

Im Focus: How to inflate a hardened concrete shell with a weight of 80 t

At TU Wien, an alternative for resource intensive formwork for the construction of concrete domes was developed. It is now used in a test dome for the Austrian Federal Railways Infrastructure (ÖBB Infrastruktur).

Concrete shells are efficient structures, but not very resource efficient. The formwork for the construction of concrete domes alone requires a high amount of...

Im Focus: Bacterial Pac Man molecule snaps at sugar

Many pathogens use certain sugar compounds from their host to help conceal themselves against the immune system. Scientists at the University of Bonn have now, in cooperation with researchers at the University of York in the United Kingdom, analyzed the dynamics of a bacterial molecule that is involved in this process. They demonstrate that the protein grabs onto the sugar molecule with a Pac Man-like chewing motion and holds it until it can be used. Their results could help design therapeutics that could make the protein poorer at grabbing and holding and hence compromise the pathogen in the host. The study has now been published in “Biophysical Journal”.

The cells of the mouth, nose and intestinal mucosa produce large quantities of a chemical called sialic acid. Many bacteria possess a special transport system...

All Focus news of the innovation-report >>>

Anzeige

Anzeige

Event News

12V, 48V, high-voltage – trends in E/E automotive architecture

10.01.2017 | Event News

2nd Conference on Non-Textual Information on 10 and 11 May 2017 in Hannover

09.01.2017 | Event News

Nothing will happen without batteries making it happen!

05.01.2017 | Event News

 
Latest News

Water - as the underlying driver of the Earth’s carbon cycle

17.01.2017 | Earth Sciences

Interfacial Superconductivity: Magnetic and superconducting order revealed simultaneously

17.01.2017 | Materials Sciences

Smart homes will “LISTEN” to your voice

17.01.2017 | Architecture and Construction

VideoLinks
B2B-VideoLinks
More VideoLinks >>>