Women not very visible in ads for cardio drugs
Gender bias in pharmaceutical advertisements for cardiovascular disease may affect treatment, says a new University of Toronto study. After examining 919 cardiovascular drug ads displayed in American medical and cardiovascular journals published between January 1996 and June 1998, U of Ts Dr. Angela Cheung and her colleagues concluded that 80 per cent depicted male patients and the remaining 20 per cent featured women. They are concerned that the gender inequity seen in the ads may contribute to known disparities in how physicians treat men and women with similar heart problems.
"Studies have shown that women are referred later and less frequently for cardiac catheterization and for coronary artery bypass surgery," says Cheung, a professor in U of Ts Department of Medicine and associate director of the Womens Health Program at the University Health Networks Toronto General Hospital. "There are also gender-based differences in the use of aspirin, beta-blockers and thrombolytic therapies.
Elaine Smith | EurekAlert!
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