Forum for Science, Industry and Business

Sponsored by:     3M 
Search our Site:

 

Rotation oscillation toothbrushes proven more effective than ’sonic’ technology

13.01.2003


Nearly four decades of research conclude that power toothbrushes with rotation oscillation action, such as the Oral-B 3D Excel, are demonstrably more effective in removing plaque and reducing gingivitis than other types of power toothbrushes -- including those featuring "sonic" technology -- according to an international study announced today at the Forsyth Institute conference on evidence-based dentistry.



Half of adults age 18 or older have some evidence of gingivitis, the earliest form of periodontal disease. Gingivitis is reversible with professional treatment and good at-home oral care, but if left untreated, can lead to periodontal disease and possible tooth and bone loss.

The comprehensive study, conducted by the Cochrane Collaboration, a British-based non-profit health research group, reviewed data from all available published studies conducted between 1964 and 2001, involving more than 2,500 participants. The study independently concluded that toothbrushes that rotate and oscillate, a technology pioneered by Oral-B in 1991, are more effective than any other type of toothbrush -- manual or "sonic" -- in reducing plaque and gingivitis.


"For over a decade, consumers and the dental community have been bombarded with conflicting information about which type of toothbrushes -- manual, power or "sonic" -- work best," said Dr. Paul Warren, Vice President of Clinical Research for Oral-B. "This study clears up any confusion and conclusively proves that Oral-B power toothbrush technology is superior in keeping teeth and gums healthy."

The flagship Oral-B 3D Excel power toothbrush builds upon the original rotation oscillation movement with a patented 3D technology that adds high-speed in-and-out pulsations. With its unique combination of the compact brush head and the patented 3D action, the Oral-B 3D Excel cleans below the gum line to prevent and even reverse gum disease. Additionally, 3D technology has been clinically proven to whiten teeth better than "sonic" technology.

"Oral-B has been and still is at the forefront of dental technology and the Cochrane study confirms decades of our own research and development," said Bruce Cleverly, President, Gillette Oral Care. "We’ve always known, and the Cochrane study confirms our 3D Excel power toothbrush technology is the best at reducing plaque and gingivitis."

Power toothbrushes included in the Cochrane Collaboration study included brushes produced by Braun Oral-B, Philips Sonicare, Interplak, Rowenta and Ultrasonex. Detailed findings are to be published in the January 2003 issue of The Cochrane Library.

Anne Carlantone | EurekAlert!
Further information:
http://www.porternovelli.com

More articles from Studies and Analyses:

nachricht Rutgers-led innovation could spur faster, cheaper, nano-based manufacturing
14.02.2018 | Rutgers University

nachricht New study from the University of Halle: How climate change alters plant growth
12.01.2018 | Martin-Luther-Universität Halle-Wittenberg

All articles from Studies and Analyses >>>

The most recent press releases about innovation >>>

Die letzten 5 Focus-News des innovations-reports im Überblick:

Im Focus: In best circles: First integrated circuit from self-assembled polymer

For the first time, a team of researchers at the Max-Planck Institute (MPI) for Polymer Research in Mainz, Germany, has succeeded in making an integrated circuit (IC) from just a monolayer of a semiconducting polymer via a bottom-up, self-assembly approach.

In the self-assembly process, the semiconducting polymer arranges itself into an ordered monolayer in a transistor. The transistors are binary switches used...

Im Focus: Demonstration of a single molecule piezoelectric effect

Breakthrough provides a new concept of the design of molecular motors, sensors and electricity generators at nanoscale

Researchers from the Institute of Organic Chemistry and Biochemistry of the CAS (IOCB Prague), Institute of Physics of the CAS (IP CAS) and Palacký University...

Im Focus: Hybrid optics bring color imaging using ultrathin metalenses into focus

For photographers and scientists, lenses are lifesavers. They reflect and refract light, making possible the imaging systems that drive discovery through the microscope and preserve history through cameras.

But today's glass-based lenses are bulky and resist miniaturization. Next-generation technologies, such as ultrathin cameras or tiny microscopes, require...

Im Focus: Stem cell divisions in the adult brain seen for the first time

Scientists from the University of Zurich have succeeded for the first time in tracking individual stem cells and their neuronal progeny over months within the intact adult brain. This study sheds light on how new neurons are produced throughout life.

The generation of new nerve cells was once thought to taper off at the end of embryonic development. However, recent research has shown that the adult brain...

Im Focus: Interference as a new method for cooling quantum devices

Theoretical physicists propose to use negative interference to control heat flow in quantum devices. Study published in Physical Review Letters

Quantum computer parts are sensitive and need to be cooled to very low temperatures. Their tiny size makes them particularly susceptible to a temperature...

All Focus news of the innovation-report >>>

Anzeige

Anzeige

VideoLinks
Industry & Economy
Event News

2nd International Conference on High Temperature Shape Memory Alloys (HTSMAs)

15.02.2018 | Event News

Aachen DC Grid Summit 2018

13.02.2018 | Event News

How Global Climate Policy Can Learn from the Energy Transition

12.02.2018 | Event News

 
Latest News

Contacting the molecular world through graphene nanoribbons

19.02.2018 | Materials Sciences

When Proteins Shake Hands

19.02.2018 | Materials Sciences

Cells communicate in a dynamic code

19.02.2018 | Life Sciences

VideoLinks
Science & Research
Overview of more VideoLinks >>>