Forum for Science, Industry and Business

Sponsored by:     3M 
Search our Site:

 

Youngsters get mobile, at any price

04.06.2008
The Thumb Generation of internet users and text addicts between the ages of 13 and 30 will use the mobile internet regardless of price, according to a study to be published in the International Journal of Technology.

Lynn Lim of the School of Business and Social Science at Roehampton University, London and Mei Wen Chou and T.C. Melewar of the Brunel Business School at Brunel University in Middlesex, point out that while mobile internet usage has transformed leisure and business activities in an unanticipated manner over the last five years, there are few studies that have looked at the core user group - the so-called "Thumb Generation" who use their thumbs to control portable devices such as mobiles are also members of Generation Y and aged between 13 and 30 years old.

The researchers point out that mobile phone ownership is high among the younger generation particularly in the 11 to 21 range and that within this group, familiarity with and reliance on the evolution of mobile communications technology is widespread. Whereas older adults grew up with fixed, landline telephones, for the Thumb Generation mobile phones have become ubiquitous.

"This pragmatic generation is media-saturated, tech savvy, more aware of marketing hype and uses high-tech products for communication, shopping, working, studying or playing," the researchers suggest.

The researchers set out to answer several question regarding mobile internet usage: What factors will affect usage? How will these factors relate to actual usage? How are users being socially influenced to increase usage? And finally, how can future technologies enhance mobile internet and related applications?

The team surveyed a group of Generate Y-ers and found that there is a positive relationship between usability and usage. Clearer, and bigger colour screens for instance, as well as faster download speeds encourage more mobile internet usage. They also found that early adopters and those more likely to have other modern gadgets inevitably use the mobile internet more and this can depend on social group and the attitudes of family and friends. "When people lead this trendy lifestyle, the use of new technologies, including mobile internet, just fits in," the researchers add.

However, it was their final finding, related to pricing, which is perhaps most surprising. They thought that users who consider the price of mobile internet to be too high and that they lacked control over spending were expected to curtail their usage. Their research rejects outright this hypothesis: Mobile internet usage among Generation Y-ers seems independent of price.

The team concedes that such a finding is perhaps not as surprising as one might think given the apparent attitudes of this age group. "The Generation Y-ers might be in a stage of their life where they care less about the price of certain things, as long as it allows them to live their life the way they want to," they conclude.

Albert Ang | alfa
Further information:
http://www.inderscience.com

More articles from Studies and Analyses:

nachricht Do microplastics harbour additional risks by colonization with harmful bacteria?
05.04.2018 | Leibniz-Institut für Ostseeforschung Warnemünde

nachricht Rutgers-led innovation could spur faster, cheaper, nano-based manufacturing
14.02.2018 | Rutgers University

All articles from Studies and Analyses >>>

The most recent press releases about innovation >>>

Die letzten 5 Focus-News des innovations-reports im Überblick:

Im Focus: Spider silk key to new bone-fixing composite

University of Connecticut researchers have created a biodegradable composite made of silk fibers that can be used to repair broken load-bearing bones without the complications sometimes presented by other materials.

Repairing major load-bearing bones such as those in the leg can be a long and uncomfortable process.

Im Focus: Writing and deleting magnets with lasers

Study published in the journal ACS Applied Materials & Interfaces is the outcome of an international effort that included teams from Dresden and Berlin in Germany, and the US.

Scientists at the Helmholtz-Zentrum Dresden-Rossendorf (HZDR) together with colleagues from the Helmholtz-Zentrum Berlin (HZB) and the University of Virginia...

Im Focus: Gamma-ray flashes from plasma filaments

Novel highly efficient and brilliant gamma-ray source: Based on model calculations, physicists of the Max PIanck Institute for Nuclear Physics in Heidelberg propose a novel method for an efficient high-brilliance gamma-ray source. A giant collimated gamma-ray pulse is generated from the interaction of a dense ultra-relativistic electron beam with a thin solid conductor. Energetic gamma-rays are copiously produced as the electron beam splits into filaments while propagating across the conductor. The resulting gamma-ray energy and flux enable novel experiments in nuclear and fundamental physics.

The typical wavelength of light interacting with an object of the microcosm scales with the size of this object. For atoms, this ranges from visible light to...

Im Focus: Basel researchers succeed in cultivating cartilage from stem cells

Stable joint cartilage can be produced from adult stem cells originating from bone marrow. This is made possible by inducing specific molecular processes occurring during embryonic cartilage formation, as researchers from the University and University Hospital of Basel report in the scientific journal PNAS.

Certain mesenchymal stem/stromal cells from the bone marrow of adults are considered extremely promising for skeletal tissue regeneration. These adult stem...

Im Focus: Like a wedge in a hinge

Researchers lay groundwork to tailor drugs for new targets in cancer therapy

In the fight against cancer, scientists are developing new drugs to hit tumor cells at so far unused weak points. Such a “sore spot” is the protein complex...

All Focus news of the innovation-report >>>

Anzeige

Anzeige

VideoLinks
Industry & Economy
Event News

Invitation to the upcoming "Current Topics in Bioinformatics: Big Data in Genomics and Medicine"

13.04.2018 | Event News

Unique scope of UV LED technologies and applications presented in Berlin: ICULTA-2018

12.04.2018 | Event News

IWOLIA: A conference bringing together German Industrie 4.0 and French Industrie du Futur

09.04.2018 | Event News

 
Latest News

Magnetic nano-imaging on a table top

20.04.2018 | Physics and Astronomy

Start of work for the world's largest electric truck

20.04.2018 | Interdisciplinary Research

Atoms may hum a tune from grand cosmic symphony

20.04.2018 | Physics and Astronomy

VideoLinks
Science & Research
Overview of more VideoLinks >>>