Forum for Science, Industry and Business

Sponsored by:     3M 
Search our Site:


When it comes to emotions, eastern and western cultures see things very differently

A team of researchers from Canada, Japan and Amsterdam have uncovered some remarkable results on how eastern and western cultures assess situations very differently.

Across two studies, participants viewed images, each of which consisted of one centre model and four background models in each image. The researchers manipulated the facial emotion (happy, angry, sad) in the centre or background models and asked the participants to determine the dominant emotion of the centre figure.

The majority of Japanese participants (72%) reported that their judgments of the centre person’s emotions were influenced by the emotions of the background figures, while most North Americans (also 72%) reported they were not influenced by the background figures at all.

“What we found is quite interesting,” says Takahiko Masuda, a Psychology professor from the University of Alberta. “Our results demonstrate that when North Americans are trying to figure out how a person is feeling, they selectively focus on that particular person’s facial expression, whereas Japanese consider the emotions of the other people in the situation.”

This may be because Japanese attention is not concentrated on the individual, but includes everyone in the group, says Masuda.

For the second part of the study, researchers monitored the eye movements of the participants and again the results indicated that the Japanese looked at the surrounding people more than the westerners when judging the situation.

While both the Japanese and westerners looked to the central figure during the first second of viewing the photo, the Japanese looked to the background figures at the very next second, while westerners continued to focus on the central figure.

"East Asians seem to have a more holistic pattern of attention, perceiving people in terms of the relationships to others," says Masuda. "People raised in the North American tradition often find it easy to isolate a person from its surroundings, while East Asians are accustom to read the air "kuuki wo yomu" of the situation through their cultural practices, and as a result, they think that even surrounding people's facial expressions are an informative source to understand the particular person's emotion.”

These findings are published in the upcoming issue of Journal of Personality and Social Psychology and the results are replicated in a collaborative study between Huaitang Wang and Takahiko Masuda (University of Alberta, Canada) and Keiko Ishii (Hokkaido University, Japan).

Kris Connor | alfa
Further information:

More articles from Studies and Analyses:

nachricht Rutgers-led innovation could spur faster, cheaper, nano-based manufacturing
14.02.2018 | Rutgers University

nachricht New study from the University of Halle: How climate change alters plant growth
12.01.2018 | Martin-Luther-Universität Halle-Wittenberg

All articles from Studies and Analyses >>>

The most recent press releases about innovation >>>

Die letzten 5 Focus-News des innovations-reports im Überblick:

Im Focus: Tiny implants for cells are functional in vivo

For the first time, an interdisciplinary team from the University of Basel has succeeded in integrating artificial organelles into the cells of live zebrafish embryos. This innovative approach using artificial organelles as cellular implants offers new potential in treating a range of diseases, as the authors report in an article published in Nature Communications.

In the cells of higher organisms, organelles such as the nucleus or mitochondria perform a range of complex functions necessary for life. In the networks of...

Im Focus: Locomotion control with photopigments

Researchers from Göttingen University discover additional function of opsins

Animal photoreceptors capture light with photopigments. Researchers from the University of Göttingen have now discovered that these photopigments fulfill an...

Im Focus: Surveying the Arctic: Tracking down carbon particles

Researchers embark on aerial campaign over Northeast Greenland

On 15 March, the AWI research aeroplane Polar 5 will depart for Greenland. Concentrating on the furthest northeast region of the island, an international team...

Im Focus: Unique Insights into the Antarctic Ice Shelf System

Data collected on ocean-ice interactions in the little-researched regions of the far south

The world’s second-largest ice shelf was the destination for a Polarstern expedition that ended in Punta Arenas, Chile on 14th March 2018. Oceanographers from...

Im Focus: ILA 2018: Laser alternative to hexavalent chromium coating

At the 2018 ILA Berlin Air Show from April 25–29, the Fraunhofer Institute for Laser Technology ILT is showcasing extreme high-speed Laser Material Deposition (EHLA): A video documents how for metal components that are highly loaded, EHLA has already proved itself as an alternative to hard chrome plating, which is now allowed only under special conditions.

When the EU restricted the use of hexavalent chromium compounds to special applications requiring authorization, the move prompted a rethink in the surface...

All Focus news of the innovation-report >>>



Industry & Economy
Event News

Virtual reality conference comes to Reutlingen

19.03.2018 | Event News

Ultrafast Wireless and Chip Design at the DATE Conference in Dresden

16.03.2018 | Event News

International Tinnitus Conference of the Tinnitus Research Initiative in Regensburg

13.03.2018 | Event News

Latest News

A new kind of quantum bits in two dimensions

19.03.2018 | Physics and Astronomy

Scientists have a new way to gauge the growth of nanowires

19.03.2018 | Materials Sciences

Virtual reality conference comes to Reutlingen

19.03.2018 | Event News

Science & Research
Overview of more VideoLinks >>>