The research in the University of Leicester Department of Media and Communication examines interest in celebrities and gossip about them. It was carried out by Dr Charlotte De Backer who sought in her study to explain interest in celebrity culture.
She said: “Life is about learning, gaining experience and in that process we have a tendency to observe and mimic the actions of others. Ideally we mimic what makes others successful and avoid unsuccessful actions others have trialed (and paid for).
“In reality, humans seem to have the tendency to mimic the overall behavior pattern of higher status or more successful others
“This explains why celebrities act as role models for broad ranges of behaviour they display -good or bad.”
Dr De Backer also examined another theory for interest in celebrity, known as the Parasocial Hypothesis. In this case, the bonds are parasocial, or one-way because the celebrity reveals private information (often involuntary), and the audience members respond emotionally to this, but there is no feedback of the private life of the audience going to the celebrity (or hardly ever), and nor do celebrities display emotions towards their audience
Her study of 800 respondents and over 100 interviews confirmed that younger participants showed greater interest in celebrity gossip, even if it was about celebrities who were a lot older than them and even when they did not know the celebrities. They showed greatest interest in internationally known celebrities, because they considered those as more prestigious.
Her study also found that older people were interested in celebrity gossip not because they wanted to learn about the celebrities, but because it helped them to form social networks with other people.
“We did found in the interviews that older people do not gossip about celebrities as much because they want to learn from them or feel befriended with them, but they use celebrity gossip to bond with real life friends and acquaintances.
“Living in scattered societies, we often don’t know who to talk about with the many people we know, and celebrities can act as our mutual friends and acquaintances.”
Her research was published in the journal Human Nature
Ather Mirza | alfa
Rutgers-led innovation could spur faster, cheaper, nano-based manufacturing
14.02.2018 | Rutgers University
New study from the University of Halle: How climate change alters plant growth
12.01.2018 | Martin-Luther-Universität Halle-Wittenberg
Animal photoreceptors capture light with photopigments. Researchers from the University of Göttingen have now discovered that these photopigments fulfill an...
On 15 March, the AWI research aeroplane Polar 5 will depart for Greenland. Concentrating on the furthest northeast region of the island, an international team...
The world’s second-largest ice shelf was the destination for a Polarstern expedition that ended in Punta Arenas, Chile on 14th March 2018. Oceanographers from...
At the 2018 ILA Berlin Air Show from April 25–29, the Fraunhofer Institute for Laser Technology ILT is showcasing extreme high-speed Laser Material Deposition (EHLA): A video documents how for metal components that are highly loaded, EHLA has already proved itself as an alternative to hard chrome plating, which is now allowed only under special conditions.
When the EU restricted the use of hexavalent chromium compounds to special applications requiring authorization, the move prompted a rethink in the surface...
At the ILA Berlin, hall 4, booth 202, Fraunhofer FHR will present two radar sensors for navigation support of drones. The sensors are valuable components in the implementation of autonomous flying drones: they function as obstacle detectors to prevent collisions. Radar sensors also operate reliably in restricted visibility, e.g. in foggy or dusty conditions. Due to their ability to measure distances with high precision, the radar sensors can also be used as altimeters when other sources of information such as barometers or GPS are not available or cannot operate optimally.
Drones play an increasingly important role in the area of logistics and services. Well-known logistic companies place great hope in these compact, aerial...
16.03.2018 | Event News
13.03.2018 | Event News
08.03.2018 | Event News
16.03.2018 | Earth Sciences
16.03.2018 | Physics and Astronomy
16.03.2018 | Life Sciences