Forum for Science, Industry and Business

Sponsored by:     3M 
Search our Site:

 

Celebrity Role Models Prove To Be ‘Influential Teachers’

18.12.2007
Beckham, Kylie and Angelina Jolie serve as more influential role models for youngsters than any of the famous figures from history, a new study from the University of Leicester suggests.

The research in the University of Leicester Department of Media and Communication examines interest in celebrities and gossip about them. It was carried out by Dr Charlotte De Backer who sought in her study to explain interest in celebrity culture.

She said: “Life is about learning, gaining experience and in that process we have a tendency to observe and mimic the actions of others. Ideally we mimic what makes others successful and avoid unsuccessful actions others have trialed (and paid for).

“In reality, humans seem to have the tendency to mimic the overall behavior pattern of higher status or more successful others

“This explains why celebrities act as role models for broad ranges of behaviour they display -good or bad.”

Dr De Backer also examined another theory for interest in celebrity, known as the Parasocial Hypothesis. In this case, the bonds are parasocial, or one-way because the celebrity reveals private information (often involuntary), and the audience members respond emotionally to this, but there is no feedback of the private life of the audience going to the celebrity (or hardly ever), and nor do celebrities display emotions towards their audience

Her study of 800 respondents and over 100 interviews confirmed that younger participants showed greater interest in celebrity gossip, even if it was about celebrities who were a lot older than them and even when they did not know the celebrities. They showed greatest interest in internationally known celebrities, because they considered those as more prestigious.

Her study also found that older people were interested in celebrity gossip not because they wanted to learn about the celebrities, but because it helped them to form social networks with other people.

“We did found in the interviews that older people do not gossip about celebrities as much because they want to learn from them or feel befriended with them, but they use celebrity gossip to bond with real life friends and acquaintances.

“Living in scattered societies, we often don’t know who to talk about with the many people we know, and celebrities can act as our mutual friends and acquaintances.”

Her research was published in the journal Human Nature

Ather Mirza | alfa
Further information:
http://www.le.ac.uk

More articles from Studies and Analyses:

nachricht Drone vs. truck deliveries: Which create less carbon pollution?
31.05.2017 | University of Washington

nachricht New study: How does Europe become a leading player for software and IT services?
03.04.2017 | Fraunhofer-Institut für System- und Innovationsforschung (ISI)

All articles from Studies and Analyses >>>

The most recent press releases about innovation >>>

Die letzten 5 Focus-News des innovations-reports im Überblick:

Im Focus: Climate satellite: Tracking methane with robust laser technology

Heatwaves in the Arctic, longer periods of vegetation in Europe, severe floods in West Africa – starting in 2021, scientists want to explore the emissions of the greenhouse gas methane with the German-French satellite MERLIN. This is made possible by a new robust laser system of the Fraunhofer Institute for Laser Technology ILT in Aachen, which achieves unprecedented measurement accuracy.

Methane is primarily the result of the decomposition of organic matter. The gas has a 25 times greater warming potential than carbon dioxide, but is not as...

Im Focus: How protons move through a fuel cell

Hydrogen is regarded as the energy source of the future: It is produced with solar power and can be used to generate heat and electricity in fuel cells. Empa researchers have now succeeded in decoding the movement of hydrogen ions in crystals – a key step towards more efficient energy conversion in the hydrogen industry of tomorrow.

As charge carriers, electrons and ions play the leading role in electrochemical energy storage devices and converters such as batteries and fuel cells. Proton...

Im Focus: A unique data centre for cosmological simulations

Scientists from the Excellence Cluster Universe at the Ludwig-Maximilians-Universität Munich have establised "Cosmowebportal", a unique data centre for cosmological simulations located at the Leibniz Supercomputing Centre (LRZ) of the Bavarian Academy of Sciences. The complete results of a series of large hydrodynamical cosmological simulations are available, with data volumes typically exceeding several hundred terabytes. Scientists worldwide can interactively explore these complex simulations via a web interface and directly access the results.

With current telescopes, scientists can observe our Universe’s galaxies and galaxy clusters and their distribution along an invisible cosmic web. From the...

Im Focus: Scientists develop molecular thermometer for contactless measurement using infrared light

Temperature measurements possible even on the smallest scale / Molecular ruby for use in material sciences, biology, and medicine

Chemists at Johannes Gutenberg University Mainz (JGU) in cooperation with researchers of the German Federal Institute for Materials Research and Testing (BAM)...

Im Focus: Optoelectronic Inline Measurement – Accurate to the Nanometer

Germany counts high-precision manufacturing processes among its advantages as a location. It’s not just the aerospace and automotive industries that require almost waste-free, high-precision manufacturing to provide an efficient way of testing the shape and orientation tolerances of products. Since current inline measurement technology not yet provides the required accuracy, the Fraunhofer Institute for Laser Technology ILT is collaborating with four renowned industry partners in the INSPIRE project to develop inline sensors with a new accuracy class. Funded by the German Federal Ministry of Education and Research (BMBF), the project is scheduled to run until the end of 2019.

New Manufacturing Technologies for New Products

All Focus news of the innovation-report >>>

Anzeige

Anzeige

Event News

Plants are networkers

19.06.2017 | Event News

Digital Survival Training for Executives

13.06.2017 | Event News

Global Learning Council Summit 2017

13.06.2017 | Event News

 
Latest News

A new technique isolates neuronal activity during memory consolidation

22.06.2017 | Life Sciences

Plant inspiration could lead to flexible electronics

22.06.2017 | Materials Sciences

A rhodium-based catalyst for making organosilicon using less precious metal

22.06.2017 | Materials Sciences

VideoLinks
B2B-VideoLinks
More VideoLinks >>>