The international thin film branch has undergone rapid development in recent years. From 2008 to 2009, its market share increased from eight to twenty percent. Gains in market share resulted in particular from the reduced prices of the materials used in production. However, the advantages enjoyed by this segment have since diminished.
The elimination of the silicon bottleneck, the immense decline in prices for conventional photovoltaic technologies as well as the economic and financial crisis has had a dramatic impact on the thin film segment. The financing of manufacturing facilities will become particularly difficult for market participants. The restrictive credit policy of investors means that they now tend to invest in companies with tried and tested technologies. As only a minority of thin film companies have taken the step to mass production, few fall under the aforementioned category.Strategic Cluster of the Thin Film Segment
These are, for example, reputable thin film manufacturers that have been doing business in this segment for a longer period of time and have a significant market share. In addition, there is a cluster of companies with a distinctive technological background coupled with well established research and developments departments. Furthermore, companies which do not have a PV background but a well known global brand as well as the corresponding sales and marketing structures combined with experience in mass production make up a further cluster. The majority of these companies generally come from other sectors or PV related sectors such as the LCD or flat screen segment.
Market players in the thin film photovoltaic sector now have to address the challenge of finding a strategy which will ensure their survival in this turbulent market. In order to increase market share companies will have to be able to compete on all elements of the marketing mix – Product, Price, Place und Promotion.White Paper published by EuPD Research
In contrast to other market studies published by EuPD Research, this paper is not solely based on quantitative data but pointedly includes the interpretation of the author. These opinions can and should be discussed in order to facilitate the generation of a multitude of diverse opinions on this complex topic.
An example of a white paper can be found on our website » It is available for download free of charge.
For questions on the white paper, please contact our communication department:EuPD Research
| EuPD Research
Europe’s Demographic Future. Where the Regions Are Heading after a Decade of Crises
10.08.2017 | Berlin-Institut für Bevölkerung und Entwicklung
Scientists reveal source of human heartbeat in 3-D
07.08.2017 | University of Manchester
Physicists at the University of Bonn have managed to create optical hollows and more complex patterns into which the light of a Bose-Einstein condensate flows. The creation of such highly low-loss structures for light is a prerequisite for complex light circuits, such as for quantum information processing for a new generation of computers. The researchers are now presenting their results in the journal Nature Photonics.
Light particles (photons) occur as tiny, indivisible portions. Many thousands of these light portions can be merged to form a single super-photon if they are...
For the first time, scientists have shown that circular RNA is linked to brain function. When a RNA molecule called Cdr1as was deleted from the genome of mice, the animals had problems filtering out unnecessary information – like patients suffering from neuropsychiatric disorders.
While hundreds of circular RNAs (circRNAs) are abundant in mammalian brains, one big question has remained unanswered: What are they actually good for? In the...
An experimental small satellite has successfully collected and delivered data on a key measurement for predicting changes in Earth's climate.
The Radiometer Assessment using Vertically Aligned Nanotubes (RAVAN) CubeSat was launched into low-Earth orbit on Nov. 11, 2016, in order to test new...
A study led by scientists of the Max Planck Institute for the Structure and Dynamics of Matter (MPSD) at the Center for Free-Electron Laser Science in Hamburg presents evidence of the coexistence of superconductivity and “charge-density-waves” in compounds of the poorly-studied family of bismuthates. This observation opens up new perspectives for a deeper understanding of the phenomenon of high-temperature superconductivity, a topic which is at the core of condensed matter research since more than 30 years. The paper by Nicoletti et al has been published in the PNAS.
Since the beginning of the 20th century, superconductivity had been observed in some metals at temperatures only a few degrees above the absolute zero (minus...
Researchers from the University of Miami (UM) Rosenstiel School of Marine and Atmospheric Science, the Italian Space Agency (ASI), and the Instituto Geofisico--Escuela Politecnica Nacional (IGEPN) of Ecuador, showed an increasing volcanic danger on Cotopaxi in Ecuador using a powerful technique known as Interferometric Synthetic Aperture Radar (InSAR).
The Andes region in which Cotopaxi volcano is located is known to contain some of the world's most serious volcanic hazard. A mid- to large-size eruption has...
16.08.2017 | Event News
04.08.2017 | Event News
26.07.2017 | Event News
16.08.2017 | Physics and Astronomy
16.08.2017 | Materials Sciences
16.08.2017 | Interdisciplinary Research