The international thin film branch has undergone rapid development in recent years. From 2008 to 2009, its market share increased from eight to twenty percent. Gains in market share resulted in particular from the reduced prices of the materials used in production. However, the advantages enjoyed by this segment have since diminished.
The elimination of the silicon bottleneck, the immense decline in prices for conventional photovoltaic technologies as well as the economic and financial crisis has had a dramatic impact on the thin film segment. The financing of manufacturing facilities will become particularly difficult for market participants. The restrictive credit policy of investors means that they now tend to invest in companies with tried and tested technologies. As only a minority of thin film companies have taken the step to mass production, few fall under the aforementioned category.Strategic Cluster of the Thin Film Segment
These are, for example, reputable thin film manufacturers that have been doing business in this segment for a longer period of time and have a significant market share. In addition, there is a cluster of companies with a distinctive technological background coupled with well established research and developments departments. Furthermore, companies which do not have a PV background but a well known global brand as well as the corresponding sales and marketing structures combined with experience in mass production make up a further cluster. The majority of these companies generally come from other sectors or PV related sectors such as the LCD or flat screen segment.
Market players in the thin film photovoltaic sector now have to address the challenge of finding a strategy which will ensure their survival in this turbulent market. In order to increase market share companies will have to be able to compete on all elements of the marketing mix – Product, Price, Place und Promotion.White Paper published by EuPD Research
In contrast to other market studies published by EuPD Research, this paper is not solely based on quantitative data but pointedly includes the interpretation of the author. These opinions can and should be discussed in order to facilitate the generation of a multitude of diverse opinions on this complex topic.
An example of a white paper can be found on our website » It is available for download free of charge.
For questions on the white paper, please contact our communication department:EuPD Research
| EuPD Research
WAKE-UP provides new treatment option for stroke patients | International study led by UKE
17.05.2018 | Universitätsklinikum Hamburg-Eppendorf
First form of therapy for childhood dementia CLN2 developed
25.04.2018 | Universitätsklinikum Hamburg-Eppendorf
So-called quantum many-body scars allow quantum systems to stay out of equilibrium much longer, explaining experiment | Study published in Nature Physics
Recently, researchers from Harvard and MIT succeeded in trapping a record 53 atoms and individually controlling their quantum state, realizing what is called a...
The historic first detection of gravitational waves from colliding black holes far outside our galaxy opened a new window to understanding the universe. A...
A team led by Austrian experimental physicist Rainer Blatt has succeeded in characterizing the quantum entanglement of two spatially separated atoms by observing their light emission. This fundamental demonstration could lead to the development of highly sensitive optical gradiometers for the precise measurement of the gravitational field or the earth's magnetic field.
The age of quantum technology has long been heralded. Decades of research into the quantum world have led to the development of methods that make it possible...
Cardiovascular tissue engineering aims to treat heart disease with prostheses that grow and regenerate. Now, researchers from the University of Zurich, the Technical University Eindhoven and the Charité Berlin have successfully implanted regenerative heart valves, designed with the aid of computer simulations, into sheep for the first time.
Producing living tissue or organs based on human cells is one of the main research fields in regenerative medicine. Tissue engineering, which involves growing...
A team of scientists of the Max Planck Institute for the Structure and Dynamics of Matter (MPSD) at the Center for Free-Electron Laser Science in Hamburg investigated optically-induced superconductivity in the alkali-doped fulleride K3C60under high external pressures. This study allowed, on one hand, to uniquely assess the nature of the transient state as a superconducting phase. In addition, it unveiled the possibility to induce superconductivity in K3C60 at temperatures far above the -170 degrees Celsius hypothesized previously, and rather all the way to room temperature. The paper by Cantaluppi et al has been published in Nature Physics.
Unlike ordinary metals, superconductors have the unique capability of transporting electrical currents without any loss. Nowadays, their technological...
02.05.2018 | Event News
13.04.2018 | Event News
12.04.2018 | Event News
18.05.2018 | Power and Electrical Engineering
18.05.2018 | Information Technology
18.05.2018 | Information Technology