Forum for Science, Industry and Business

Sponsored by:     3M 
Search our Site:

 

People prefer products that help them 'save face' in embarrassing moments

13.08.2013
People who are feeling embarrassed are more likely to choose items that hide or 'repair' the face, according to new research published in Psychological Science, a journal of the Association for Psychological Science. The research indicates that feelings of embarrassment can be alleviated by using so-called 'restorative' products -- effectively helping people to "save face."

"Previous research on embarrassment mainly documents that embarrassed individuals are motivated to avoid public exposure," explains Ping Dong, a doctoral student at the University of Toronto and lead author of the new research. "However, little work has been done to examine how they could cope with embarrassment."

Dong and colleagues Xun (Irene) Huang of Sun Yat-Sen University and Robert S. Wyer, Jr. of the Chinese University of Hong Kong hypothesized that metaphorical reasoning -- the idea of 'saving face' -- might be one tool for coping with embarrassment, a common negative emotion.

In their first experiment, Dong and colleagues asked some participants to describe an embarrassing situation from their past, while others in the control group were simply asked to describe a typical day at school; later, all participants rated various pairs of sunglasses.

The findings showed that participants who relived their embarrassing experience tended to prefer large, darkly-tinted sunglasses. In effect, they favored the options that covered up their faces.

In another experiment, embarrassed participants expressed greater interest in sunglasses and restorative face creams – products that would conceal or cover the faces -- than in scarves or shoes.

Additional research revealed that participants who actually used the 'restorative' facial cream after re-experiencing an embarrassing moment reported lower embarrassment ratings, and they were more likely to seek out social interaction. Wearing sunglasses, however, did not seem to alleviate feelings of embarrassment.

"Although embarrassment leads people both to hide their face and to restore their face, only by restoring their face can their embarrassment be decreased, as evidenced in their greater desire to participate in social activities," Dong explains. "It is interesting to speculate that people who wear cosmetics on a daily basis may be more tolerant of potentially embarrassing behavior."

The findings highlight the unconscious influence that metaphorical thinking can have on everyday behaviors, but Dong notes that this influence may depend on cultural differences not examined in the present studies given that all participants were Hong Kong Chinese.

"The metaphorical concept of 'hiding one's face' is fairly widespread, but the concepts of 'losing face' and 'saving face' are more pervasive in Asian than in Western cultures," she observes. "Although the effects of embarrassment on symbolically hiding one's face are likely to generalize to Western cultures, the effect of symbolically restoring one's face might not."

This research was supported by the Research Grants Council of Hong Kong.

For more information about this study, please contact:
Ping Dong at ping.dong12@rotman.utoronto.ca.
The APS journal Psychological Science is the highest ranked empirical journal in psychology. For a copy of the article "The Illusion of Saving Face: How People Symbolically Cope With Embarrassment" and access to other Psychological Science research findings, please contact Anna Mikulak at 202-293-9300 oramikulak@psychologicalscience.org.

Anna Mikulak | EurekAlert!
Further information:
http://www.psychologicalscience.org

More articles from Studies and Analyses:

nachricht Smart Data Transformation – Surfing the Big Wave
02.12.2016 | Fraunhofer-Institut für Angewandte Informationstechnik FIT

nachricht Climate change could outpace EPA Lake Champlain protections
18.11.2016 | University of Vermont

All articles from Studies and Analyses >>>

The most recent press releases about innovation >>>

Die letzten 5 Focus-News des innovations-reports im Überblick:

Im Focus: Significantly more productivity in USP lasers

In recent years, lasers with ultrashort pulses (USP) down to the femtosecond range have become established on an industrial scale. They could advance some applications with the much-lauded “cold ablation” – if that meant they would then achieve more throughput. A new generation of process engineering that will address this issue in particular will be discussed at the “4th UKP Workshop – Ultrafast Laser Technology” in April 2017.

Even back in the 1990s, scientists were comparing materials processing with nanosecond, picosecond and femtosesecond pulses. The result was surprising:...

Im Focus: Shape matters when light meets atom

Mapping the interaction of a single atom with a single photon may inform design of quantum devices

Have you ever wondered how you see the world? Vision is about photons of light, which are packets of energy, interacting with the atoms or molecules in what...

Im Focus: Novel silicon etching technique crafts 3-D gradient refractive index micro-optics

A multi-institutional research collaboration has created a novel approach for fabricating three-dimensional micro-optics through the shape-defined formation of porous silicon (PSi), with broad impacts in integrated optoelectronics, imaging, and photovoltaics.

Working with colleagues at Stanford and The Dow Chemical Company, researchers at the University of Illinois at Urbana-Champaign fabricated 3-D birefringent...

Im Focus: Quantum Particles Form Droplets

In experiments with magnetic atoms conducted at extremely low temperatures, scientists have demonstrated a unique phase of matter: The atoms form a new type of quantum liquid or quantum droplet state. These so called quantum droplets may preserve their form in absence of external confinement because of quantum effects. The joint team of experimental physicists from Innsbruck and theoretical physicists from Hannover report on their findings in the journal Physical Review X.

“Our Quantum droplets are in the gas phase but they still drop like a rock,” explains experimental physicist Francesca Ferlaino when talking about the...

Im Focus: MADMAX: Max Planck Institute for Physics takes up axion research

The Max Planck Institute for Physics (MPP) is opening up a new research field. A workshop from November 21 - 22, 2016 will mark the start of activities for an innovative axion experiment. Axions are still only purely hypothetical particles. Their detection could solve two fundamental problems in particle physics: What dark matter consists of and why it has not yet been possible to directly observe a CP violation for the strong interaction.

The “MADMAX” project is the MPP’s commitment to axion research. Axions are so far only a theoretical prediction and are difficult to detect: on the one hand,...

All Focus news of the innovation-report >>>

Anzeige

Anzeige

Event News

ICTM Conference 2017: Production technology for turbomachine manufacturing of the future

16.11.2016 | Event News

Innovation Day Laser Technology – Laser Additive Manufacturing

01.11.2016 | Event News

#IC2S2: When Social Science meets Computer Science - GESIS will host the IC2S2 conference 2017

14.10.2016 | Event News

 
Latest News

NTU scientists build new ultrasound device using 3-D printing technology

07.12.2016 | Health and Medicine

The balancing act: An enzyme that links endocytosis to membrane recycling

07.12.2016 | Life Sciences

How to turn white fat brown

07.12.2016 | Health and Medicine

VideoLinks
B2B-VideoLinks
More VideoLinks >>>