Forum for Science, Industry and Business

Sponsored by:     3M 
Search our Site:

 

Online interactions can lead to risky financial decision-making

02.11.2011
Rice study says participation in online communities increases risky financial behavior

People who participate in online communities are more likely to make risky financial decisions, according to a new study from researchers at Rice University, the University of British Columbia and the University of Zurich.

The study, "Does Online Community Participation Foster Risky Financial Behavior?", has been accepted for publication in the Journal of Marketing Research. Utpal Dholakia, professor of management at Rice University, Jack (Xinlei) Chen and Juliet Zhu, professors of management at the University of British Columbia and René Algesheimer, chair of marketing and market research at the University of Zurich used a series of field and laboratory studies to examine the behavior of people participating in message boards and chat rooms on the lending website Prosper.com and the auction website eBay.com.

"Emerging evidence indicates that online community participation impacts many aspects of consumer behavior, and our findings reveal that this impact extends to financial decision-making," Dholakia said.

Findings from the paper include:

On the peer-to-peer lending site Prosper.com, a study of 600 lenders conducted over an 18-month period showed that those who participated in online communities possessed riskier loan portfolios and lent their money to borrowers with worse credit ratings and greater chances of default than community nonparticipants.

In a controlled field experiment conducted with more than 13,000 eBay customers over a two-year period, those who joined the online community engaged in riskier bidding behaviors by placing more bids on each item and spending more for items they won.

Online community participants tend to believe that the community will support them in difficult situations, and this perceived support causes them to make riskier financial decisions.

The more active the participants are within the online community, the riskier their financial decisions tend to be.

These effects are stronger when the main topics of conversation of the online community are related to investing/bidding issues rather than socializing.

"Participants in these sites somehow come to believe that their fellow community members will come to their aid when something goes wrong, but in reality, they are out there on their own and could suffer adverse consequences," Dholakia said. "These communities are different from social networking sites like Facebook, because the individuals involved are usually strangers whose identities are unknown to the consumer."

The study's main finding that online community participants engage in riskier decision-making is widely applicable and important, Dholakia said.

He likened it to individuals who join an online support group run by a hospital, foundation or advocacy group or members of an online adolescent club. "This may lead to patients choosing riskier treatment options or engaging in high-risk behaviors, some of which could prove detrimental," he said.

Because greater risk taking is usually associated with a greater likelihood of loss, online communities may lead consumers to act in ways that are harmful to not only them personally, Dholakia said. "If, for example, members of a discount brokerage firm's online community invest more aggressively by buying riskier stocks that perform worse than market averages, this would affect them adversely and also hurt the firm's standing and brand name," he said.

To arrange an interview with Dholakia, contact David Ruth, director of national media relations at Rice, at 713-348-6327 or druth@rice.edu.

Related links:

News video: Online interaction encourages risky financial behavior: http://www.youtube.com/watch?v=x3uTV5TTbBE

Study: "Does Online Community Participation Foster Risky Financial Behavior?" http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1926478

Utpal Dholakia bio: http://www.ruf.rice.edu/~dholakia

Located on a 300-acre forested campus in Houston, Rice University is consistently ranked among the nation's top 20 universities by U.S. News & World Report. Rice has highly respected schools of Architecture, Business, Continuing Studies, Engineering, Humanities, Music, Natural Sciences and Social Sciences and is known for its "unconventional wisdom." With 3,708 undergraduates and 2,374 graduate students, Rice's undergraduate student-to-faculty ratio is less than 6-to-1. Its residential college system builds close-knit communities and lifelong friendships, just one reason why Rice has been ranked No. 1 for best quality of life multiple times by the Princeton Review and No. 4 for "best value" among private universities by Kiplinger's Personal Finance. To read "What they're saying about Rice," go to http://www.rice.edu/nationalmedia/Rice.pdf

David Ruth | EurekAlert!
Further information:
http://www.rice.edu

More articles from Studies and Analyses:

nachricht Smart Data Transformation – Surfing the Big Wave
02.12.2016 | Fraunhofer-Institut für Angewandte Informationstechnik FIT

nachricht Climate change could outpace EPA Lake Champlain protections
18.11.2016 | University of Vermont

All articles from Studies and Analyses >>>

The most recent press releases about innovation >>>

Die letzten 5 Focus-News des innovations-reports im Überblick:

Im Focus: Shape matters when light meets atom

Mapping the interaction of a single atom with a single photon may inform design of quantum devices

Have you ever wondered how you see the world? Vision is about photons of light, which are packets of energy, interacting with the atoms or molecules in what...

Im Focus: Novel silicon etching technique crafts 3-D gradient refractive index micro-optics

A multi-institutional research collaboration has created a novel approach for fabricating three-dimensional micro-optics through the shape-defined formation of porous silicon (PSi), with broad impacts in integrated optoelectronics, imaging, and photovoltaics.

Working with colleagues at Stanford and The Dow Chemical Company, researchers at the University of Illinois at Urbana-Champaign fabricated 3-D birefringent...

Im Focus: Quantum Particles Form Droplets

In experiments with magnetic atoms conducted at extremely low temperatures, scientists have demonstrated a unique phase of matter: The atoms form a new type of quantum liquid or quantum droplet state. These so called quantum droplets may preserve their form in absence of external confinement because of quantum effects. The joint team of experimental physicists from Innsbruck and theoretical physicists from Hannover report on their findings in the journal Physical Review X.

“Our Quantum droplets are in the gas phase but they still drop like a rock,” explains experimental physicist Francesca Ferlaino when talking about the...

Im Focus: MADMAX: Max Planck Institute for Physics takes up axion research

The Max Planck Institute for Physics (MPP) is opening up a new research field. A workshop from November 21 - 22, 2016 will mark the start of activities for an innovative axion experiment. Axions are still only purely hypothetical particles. Their detection could solve two fundamental problems in particle physics: What dark matter consists of and why it has not yet been possible to directly observe a CP violation for the strong interaction.

The “MADMAX” project is the MPP’s commitment to axion research. Axions are so far only a theoretical prediction and are difficult to detect: on the one hand,...

Im Focus: Molecules change shape when wet

Broadband rotational spectroscopy unravels structural reshaping of isolated molecules in the gas phase to accommodate water

In two recent publications in the Journal of Chemical Physics and in the Journal of Physical Chemistry Letters, researchers around Melanie Schnell from the Max...

All Focus news of the innovation-report >>>

Anzeige

Anzeige

Event News

ICTM Conference 2017: Production technology for turbomachine manufacturing of the future

16.11.2016 | Event News

Innovation Day Laser Technology – Laser Additive Manufacturing

01.11.2016 | Event News

#IC2S2: When Social Science meets Computer Science - GESIS will host the IC2S2 conference 2017

14.10.2016 | Event News

 
Latest News

NASA's AIM observes early noctilucent ice clouds over Antarctica

05.12.2016 | Earth Sciences

Shape matters when light meets atom

05.12.2016 | Physics and Astronomy

Researchers uncover protein-based “cancer signature”

05.12.2016 | Life Sciences

VideoLinks
B2B-VideoLinks
More VideoLinks >>>