The competition for the Olympic Games is becoming increasingly tougher. Cities and countries are fighting for the right to organise both the Winter and Summer Olympics. The costs of organising the games are staggering. The income from ticket sales, television rights, advertising, etc. does not even come close to covering all the expenses. An olympic championship attracts international attention, with international focus on both the organising city and country.
Norway’s candidate for the 2018 winter Olympics is the city of Tromsø. The Norwegian debate more or less assumes that the Olympics in Tromsø in 2018 will have such a huge positive impact that a government guarantee of close to NOK 18 billion is justified. Chinese authorities are, however, painfully aware of the fact that the media attention in connection with this year's Summer Olympics can be a double-edged sword.
The Olympics - a risky sport
"The marketing effect of organising the Olympics is not necessarily good. In that respect the Tromsø Olympics is a high risk project," claims Geir Gripsrud, professor of marketing at the BI Norwegian School of Management.
He has conducted a study together with associate professor Erik B. Nes and professor Ulf Henning Olsson at BI to see whether the Winter Olympics in Torino in 2006 helped change Norwegian students' impression of Italy. They wanted to find out if the Olympics had an impact on:1. The impression of the organising country
The results from this study have now been published in the Norwegian popular science magazine Magma
Less favourable impression of Italy
"Students who followed most of the television broadcasts from the Winter Olympics in Torino, got a less favourable impression of the Italian people as a result of the event," Geir Gripsrud states. The negative change was related to the human dimension (the Italian people) and not the social dimension (the Italian society).
Several factors may contribute to explaining the negative effect. There was a lot of negative press concerning the logistics of the games. Also, the Torino Olympics failed to live up to its slogan "Passion lives here". There were few and uninspired spectators at some of the events. Maybe the disappointing Norwegian achievements influenced the sports-interested Norwegian students.
For the less sports-interested students interviewed, there was no change in their attitude towards Italy, neither the people nor the society. For the control country England, there was, as expected, no change in the impression before or after the Torino Olympics, regardless of sports interest.
"Overall there are good reasons for questioning whether a sensible decision-maker should stake several billions of kroner on organising the Olympics if economic development and promoting of the country are the essential issues," the BI professor challenges.
Audun Farbrot | alfa
Europe’s Demographic Future. Where the Regions Are Heading after a Decade of Crises
10.08.2017 | Berlin-Institut für Bevölkerung und Entwicklung
Scientists reveal source of human heartbeat in 3-D
07.08.2017 | University of Manchester
Physicists at the University of Bonn have managed to create optical hollows and more complex patterns into which the light of a Bose-Einstein condensate flows. The creation of such highly low-loss structures for light is a prerequisite for complex light circuits, such as for quantum information processing for a new generation of computers. The researchers are now presenting their results in the journal Nature Photonics.
Light particles (photons) occur as tiny, indivisible portions. Many thousands of these light portions can be merged to form a single super-photon if they are...
For the first time, scientists have shown that circular RNA is linked to brain function. When a RNA molecule called Cdr1as was deleted from the genome of mice, the animals had problems filtering out unnecessary information – like patients suffering from neuropsychiatric disorders.
While hundreds of circular RNAs (circRNAs) are abundant in mammalian brains, one big question has remained unanswered: What are they actually good for? In the...
An experimental small satellite has successfully collected and delivered data on a key measurement for predicting changes in Earth's climate.
The Radiometer Assessment using Vertically Aligned Nanotubes (RAVAN) CubeSat was launched into low-Earth orbit on Nov. 11, 2016, in order to test new...
A study led by scientists of the Max Planck Institute for the Structure and Dynamics of Matter (MPSD) at the Center for Free-Electron Laser Science in Hamburg presents evidence of the coexistence of superconductivity and “charge-density-waves” in compounds of the poorly-studied family of bismuthates. This observation opens up new perspectives for a deeper understanding of the phenomenon of high-temperature superconductivity, a topic which is at the core of condensed matter research since more than 30 years. The paper by Nicoletti et al has been published in the PNAS.
Since the beginning of the 20th century, superconductivity had been observed in some metals at temperatures only a few degrees above the absolute zero (minus...
Researchers from the University of Miami (UM) Rosenstiel School of Marine and Atmospheric Science, the Italian Space Agency (ASI), and the Instituto Geofisico--Escuela Politecnica Nacional (IGEPN) of Ecuador, showed an increasing volcanic danger on Cotopaxi in Ecuador using a powerful technique known as Interferometric Synthetic Aperture Radar (InSAR).
The Andes region in which Cotopaxi volcano is located is known to contain some of the world's most serious volcanic hazard. A mid- to large-size eruption has...
16.08.2017 | Event News
04.08.2017 | Event News
26.07.2017 | Event News
16.08.2017 | Physics and Astronomy
16.08.2017 | Materials Sciences
16.08.2017 | Interdisciplinary Research