Binge drinking by teenagers and young adults is strongly associated with liking, owning, and correctly identifying music that references alcohol by brand name according to a study by the University of Pittsburgh and Dartmouth-Hitchcock Norris Cotton Cancer Center.
These findings, based on a national randomized survey of more than 2,500 people ages 15 to 23, suggests that policy and educational interventions designed to limit the influence of alcohol brand references in popular music could be important in reducing alcohol consumption in teens and young adults. The results are published online in the journal Alcoholism: Clinical & Experimental Research.
"Brand references may serve as advertising, even if they are not paid for by the industry," said senior author James D. Sargent, MD, co-director of the Cancer Control Research Program at Norris Cotton Cancer Center and professor of pediatrics in the Geisel School of Medicine at Dartmouth.
Alcohol is considered the third leading lifestyle-related cause of death in the U.S. according to the Centers for Disease Control and Prevention.
Of the 2,541 participants who completed the survey, 1,488, or 59 percent, reported having had a complete alcoholic drink, defined as 12 ounces of beer, 5 ounces of wine or 1.5 ounces of hard liquor. Of those, 18 percent reported binging – or drinking heavily over a short period of time – at least monthly and 37 percent reported having had problems, such as injuries, due to alcohol.
"Every year, the average adolescent is exposed to about 3,000 references to alcohol brands while listening to music," said lead author Brian A. Primack, MD, PhD, associate professor of medicine and pediatrics and director of the Program for Research on Media and Health, University of Pittsburgh School of Medicine. "It is important that we understand the impact of these references to alcohol brands in an age group that can be negatively impacted by alcohol consumption."
In the survey, which could be completed either through the Internet or on paper, participants were given the titles of popular songs with alcohol mentions and asked if they liked the song or owned the song. They were also tested to determine if they could spontaneously recall what brand of alcohol was mentioned in the song.
Survey participants who could correctly recall alcohol brands in songs had more than twice the odds of having had a complete alcoholic drink, compared to those who could not recall the alcohol brand, even after adjusting for factors including age, socioeconomic status, and alcohol use by a parent or friend. The participants who could identify the alcohol brands in songs also had greater odds of binge alcohol use.
"A surprising result of our analysis was that the association between recalling alcohol brands in popular music and alcohol drinking in adolescents was as strong as the influence of parental and peer drinking, and an adolescent's tendency toward sensation-seeking," said Primack. "This may illustrate the value that this age group places in the perceived opinions and actions of music stars."
The authors suggest that one possible solution could be to empower adolescents with critical thinking skills. "Media literacy is a growing educational methodology that may be successful in helping young people make healthier decisions," Pimrack said. "In the case of alcohol, it may be valuable to help them understand how alcohol brand references in music may manipulate their thoughts and emotions to sell them a product."
About Norris Cotton Cancer Center at Dartmouth-Hitchcock
Norris Cotton Cancer Center combines advanced cancer research at Dartmouth and the Geisel School of Medicine with patient-centered cancer care provided at Dartmouth-Hitchcock Medical Center, at Dartmouth-Hitchcock regional locations in Manchester, Nashua, and Keene, NH, and St. Johnsbury, VT, and at 12 partner hospitals throughout New Hampshire and Vermont. It is one of 41 centers nationwide to earn the National Cancer Institute's "Comprehensive Cancer Center" designation. Learn more about Norris Cotton Cancer Center research, programs, and clinical trials online at cancer.dartmouth.edu.
Donna Dubuc | EurekAlert!
Diagnoses: When Are Several Opinions Better Than One?
19.07.2016 | Max-Planck-Institut für Bildungsforschung
High in calories and low in nutrients when adolescents share pictures of food online
07.04.2016 | University of Gothenburg
Researchers at the U.S. Department of Energy's (DOE) Ames Laboratory have discovered an unusual property of purple bronze that may point to new ways to achieve high temperature superconductivity.
While studying purple bronze, a molybdenum oxide, researchers discovered an unconventional charge density wave on its surface.
Munich Physicists have developed a novel electron microscope that can visualize electromagnetic fields oscillating at frequencies of billions of cycles per second.
Temporally varying electromagnetic fields are the driving force behind the whole of electronics. Their polarities can change at mind-bogglingly fast rates, and...
Breakup of continents with two speed: Continents initially stretch very slowly along the future splitting zone, but then move apart very quickly before the onset of rupture. The final speed can be up to 20 times faster than in the first, slow extension phase.phases
Present-day continents were shaped hundreds of millions of years ago as the supercontinent Pangaea broke apart. Derived from Pangaea’s main fragments Gondwana...
Scaffolding and specialised workers help with the delivery – Heidelberg biochemists gain new insights into biogenesis
A type of scaffolding on which specialised workers ply their trade helps in the manufacturing process of the two subunits from which the ribosome – the protein...
Scientists at the Helmholtz Zentrum München have developed a new mass spectrometry imaging method which, for the first time, makes it possible to analyze hundreds of metabolites in fixed tissue samples. Their findings, published in the journal Nature Protocols, explain the new access to metabolic information, which will offer previously unexploited potential for tissue-based research and molecular diagnostics.
In biomedical research, working with tissue samples is indispensable because it permits insights into the biological reality of patients, for example, in...
15.07.2016 | Event News
15.07.2016 | Event News
11.07.2016 | Event News
25.07.2016 | Physics and Astronomy
25.07.2016 | Materials Sciences
25.07.2016 | Materials Sciences