Forum for Science, Industry and Business

Sponsored by:     3M 
Search our Site:

 

Myth about "dirty old men" supported by science

04.12.2008
Middle-aged men want younger women, often touting their intelligence and their high income. This is shown in research at Gothenburg University and Oxford University that studied 400 lonely hearts ads to see how men and women choose partners.

Research in the theory of evolution includes a number of accepted theories about how men and women choose their partners. Among the more established ones is that men place more emphasis on attractive appearance, whereas resources and social status are more important to women.

By examining lonely hearts advertisements, researchers at the University of Gothenburg and the University of Oxford have now tested how valid these presumed preferences are when modern individuals choose partners.

In the study, published in the journal Evolutionary Psychology, the researchers looked at 400 lonely hearts ads in the Swedish newspapers Göteborgs-Posten and Aftonbladet and on the Websites Spraydate and match.com.

To some extent, the findings support established theories:

· Women, more than men, look for solid resources and social status. As a result men also offer this in their ads, through formulations like 'large house' and 'economically independent.'

· Men in all categories prefer younger partners. Of a total of 97 men who mentioned age in their ads, only three were looking for an older partner - among men aged 40 to 59, only one out of 67.

· Younger women, on the other hand, prefer older men: fully 14 of 16 women aged 20-39 were looking for an older partner. Among women over 60, however, the majority were looking for a younger man.

Another point of departure for the study was that men are more fixated on appearance than women are. This turned out not to be the case.

"When it comes to physical characteristics, it turned out that men and women were the same. Both used words like, 'athletic,' 'beautiful,' 'pretty,' 'tall,' 'handsome,' and 'trim' to the same extent, and this goes both for their descriptions of themselves and for the characteristics they were looking for in a partner," says Jörgen Johnsson at the Department of Zoology, University of Gothenburg, one of the researchers behind the study.

"This might indicate that men have learned to respond to women's interest in looks, therefore stressing to the same extent their attractiveness in the ads. The fact that both sexes focus on looks may also be influenced by our times, with the great fixation on appearance in the media."

The study is an elaboration of an undergraduate paper at the Department of Zoology, written by Linda Gustavsson. The associate at the University of Oxford is Tobias Uller.

Contact
Jörgen Johnsson, Department of Zoology, University of Gothenburg:
cell phone: +46 (0)73-7780375
phone: +46 (0) 31-211411 (home)
phone: +46 (0)31-786 3665 (office)
Jorgen.Johnsson@zool.gu.se
Pressofficer: Krister Svahn; krister.svahn@science.gu.se; +46-732 096 339

Krister Svahn | idw
Further information:
http://www.vr.se

More articles from Studies and Analyses:

nachricht WAKE-UP provides new treatment option for stroke patients | International study led by UKE
17.05.2018 | Universitätsklinikum Hamburg-Eppendorf

nachricht First form of therapy for childhood dementia CLN2 developed
25.04.2018 | Universitätsklinikum Hamburg-Eppendorf

All articles from Studies and Analyses >>>

The most recent press releases about innovation >>>

Die letzten 5 Focus-News des innovations-reports im Überblick:

Im Focus: Explanation for puzzling quantum oscillations has been found

So-called quantum many-body scars allow quantum systems to stay out of equilibrium much longer, explaining experiment | Study published in Nature Physics

Recently, researchers from Harvard and MIT succeeded in trapping a record 53 atoms and individually controlling their quantum state, realizing what is called a...

Im Focus: Dozens of binaries from Milky Way's globular clusters could be detectable by LISA

Next-generation gravitational wave detector in space will complement LIGO on Earth

The historic first detection of gravitational waves from colliding black holes far outside our galaxy opened a new window to understanding the universe. A...

Im Focus: Entangled atoms shine in unison

A team led by Austrian experimental physicist Rainer Blatt has succeeded in characterizing the quantum entanglement of two spatially separated atoms by observing their light emission. This fundamental demonstration could lead to the development of highly sensitive optical gradiometers for the precise measurement of the gravitational field or the earth's magnetic field.

The age of quantum technology has long been heralded. Decades of research into the quantum world have led to the development of methods that make it possible...

Im Focus: Computer-Designed Customized Regenerative Heart Valves

Cardiovascular tissue engineering aims to treat heart disease with prostheses that grow and regenerate. Now, researchers from the University of Zurich, the Technical University Eindhoven and the Charité Berlin have successfully implanted regenerative heart valves, designed with the aid of computer simulations, into sheep for the first time.

Producing living tissue or organs based on human cells is one of the main research fields in regenerative medicine. Tissue engineering, which involves growing...

Im Focus: Light-induced superconductivity under high pressure

A team of scientists of the Max Planck Institute for the Structure and Dynamics of Matter (MPSD) at the Center for Free-Electron Laser Science in Hamburg investigated optically-induced superconductivity in the alkali-doped fulleride K3C60under high external pressures. This study allowed, on one hand, to uniquely assess the nature of the transient state as a superconducting phase. In addition, it unveiled the possibility to induce superconductivity in K3C60 at temperatures far above the -170 degrees Celsius hypothesized previously, and rather all the way to room temperature. The paper by Cantaluppi et al has been published in Nature Physics.

Unlike ordinary metals, superconductors have the unique capability of transporting electrical currents without any loss. Nowadays, their technological...

All Focus news of the innovation-report >>>

Anzeige

Anzeige

VideoLinks
Industry & Economy
Event News

Save the date: Forum European Neuroscience – 07-11 July 2018 in Berlin, Germany

02.05.2018 | Event News

Invitation to the upcoming "Current Topics in Bioinformatics: Big Data in Genomics and Medicine"

13.04.2018 | Event News

Unique scope of UV LED technologies and applications presented in Berlin: ICULTA-2018

12.04.2018 | Event News

 
Latest News

Supersonic waves may help electronics beat the heat

18.05.2018 | Power and Electrical Engineering

Keeping a Close Eye on Ice Loss

18.05.2018 | Information Technology

CrowdWater: An App for Flood Research

18.05.2018 | Information Technology

VideoLinks
Science & Research
Overview of more VideoLinks >>>