This research, published in the latest issue of the Revista Latina de Comunicación Social (Latin Journal of Social Communication in English) proposes and performs an analysis of the dialectic strategies used by the daily press to treat environmental information.
Jose Ignacio Lorente, a lecturer at the UBC and one of the researchers who participated in the project told SINC that the study was concerned with "the way in which social communication media, particularly news media, contribute to creating and spreading social visions of sustainable development and the conservation and protection of the environment in general and natural heritage in particular".
The research team studied the information published in connection with the environmental summit held in Bali in 2007. Apart from this analysis, the researchers complemented this information with a survey carried out in Urdaibai, the Basque Country. The questions referred to the perceptions, attitudes and willingness to participate in mitigating the adverse effects of climate change, aspects in relation to the social representations identified in the analysis of the contents of the study.
The extensive analysis of the dialectics included an evaluation of the so-called news agendas, as well as framing procedures (the way in which the media determine how they will consider and publicly present information) and priming procedures (which ensure the relevance of certain aspects of the news that sustain the reasoning behind a given interpretation of the facts).
Lorente believes the conclusions of this study suggest that "the media make an active contribution to tackling the complexity of the sustainability crisis of the current model of development, by confining their interpretation to environmental problems, but also fail to consider the social, economic and cultural aspects of a production system based on growth and the massive exploitation of natural resources".
What Happens and What the Media Says
According to the results of the study, the news agenda that the media developed regarding the Summit in Bali focused on scientific evidence of the global dimensions of climate change, the fact that its potentially devastating effects could be immediate and its anthropogenic nature. However, according to the researchers, this agenda "avoided addressing the real reasons behind the political argument in detail, by means of a narrative strategy in which dramatising conflicts, threats and delays regarding CO2 quotas prevailed," becoming the top priority for the Bali Summit.
However, Lorente adds, "the emphasis the media placed on scientific evidence regarding the human nature of the causes for climate change was not linked to citizens' sphere of activity, despite fact that their everyday decisions and behaviour - transport, energy saving, recycling – account for 20% of the problem".
According to the research by the UBC, alarmist and catastrophist news focusing on the risk of natural disasters and the urgency of political and economic action "places the emphasis on the heroic efforts of abstract and distant individuals whose motives are not always clear". This approach, they say, appears to lack references to or be based on citizen's everyday life.
Furthermore, the prominence of the eco-efficient approach (based on expectations that techno-scientific development is enough to mitigate the effects of climate change) results in the media not covering the debate in connection with the social, economic and cultural model that citizens are willing to assume and share, reinforcing instead, according to Lorente, the perspective that our current way of life, production and consumption is the only option available when it comes to interpreting development and sustainability."
José Ignacio Lorente; José Enrique Antolín; Francisco Javier Doblas. "La construcción mediática de lo ecológico. Estrategias discursivas en la información de actualidad". Revista Latina de Comunicación Social. Número 64, páginas 315-327. 2009.
SINC | EurekAlert!
Real-time feedback helps save energy and water
08.02.2017 | Otto-Friedrich-Universität Bamberg
The Great Unknown: Risk-Taking Behavior in Adolescents
19.01.2017 | Max-Planck-Institut für Bildungsforschung
In the field of nanoscience, an international team of physicists with participants from Konstanz has achieved a breakthrough in understanding heat transport
Cells need to repair damaged DNA in our genes to prevent the development of cancer and other diseases. Our cells therefore activate and send “repair-proteins”...
The Fraunhofer IWS Dresden and Technische Universität Dresden inaugurated their jointly operated Center for Additive Manufacturing Dresden (AMCD) with a festive ceremony on February 7, 2017. Scientists from various disciplines perform research on materials, additive manufacturing processes and innovative technologies, which build up components in a layer by layer process. This technology opens up new horizons for component design and combinations of functions. For example during fabrication, electrical conductors and sensors are already able to be additively manufactured into components. They provide information about stress conditions of a product during operation.
The 3D-printing technology, or additive manufacturing as it is often called, has long made the step out of scientific research laboratories into industrial...
Nature does amazing things with limited design materials. Grass, for example, can support its own weight, resist strong wind loads, and recover after being...
Nanometer-scale magnetic perforated grids could create new possibilities for computing. Together with international colleagues, scientists from the Helmholtz Zentrum Dresden-Rossendorf (HZDR) have shown how a cobalt grid can be reliably programmed at room temperature. In addition they discovered that for every hole ("antidot") three magnetic states can be configured. The results have been published in the journal "Scientific Reports".
Physicist Dr. Rantej Bali from the HZDR, together with scientists from Singapore and Australia, designed a special grid structure in a thin layer of cobalt in...
13.02.2017 | Event News
10.02.2017 | Event News
09.02.2017 | Event News
24.02.2017 | Life Sciences
24.02.2017 | Life Sciences
24.02.2017 | Trade Fair News