Forum for Science, Industry and Business

Sponsored by:     3M 
Search our Site:

 

How Materialistic Advertising Messages Negatively Shape the Female Body Image

06.04.2011
Psychological research has consistently shown that women feel unhappy with their body after looking at images of thin, idealized models, which are typically represented in the media.

However, today's consumer culture and media promote not only the ideal of perfect beauty, but also that of the material affluent lifestyle, both of which are commonly depicted together, and highlight the benefits of beauty and of owning material goods to one's personal success and fame.

A new study from the British Journal of Social Psychology is the first to examine the impact of materialistic messages and values - the desire for financial success and an affluent lifestyle on women's feelings about their own body.

Lead author Eleni-Marina Ashikali: “Not all women are affected in the same way by looking at idealized media models, and it has therefore been important for research to identify factors that make some women more vulnerable than others to feeling negative about their body when exposed to such media images. We found that women focus more strongly on their appearance when materialistic values are highlighted momentarily to them through priming. At the same time, their awareness of how their bodies fall short of the idealized image is heightened during this priming process, particularly for women who are already materialistic. This means that the influence of materialism is a further factor that makes women more vulnerable to negative body image."

This research suggests that materialism, both as an internalized value and as a depiction in the media, should be taken into account for media literacy interventions and policy changes in the advertising industry. Ashikali: “Women would benefit from gaining greater awareness of current marketing strategies, as well as becoming more critical of the images and messages conveyed by materialistic media. Our work highlights the need for less emphasis on materialistic messages in the marketing of goods and products, as well as on the promised unrealistic benefits of owning a particular good.”

Full citation: “The Effect of Priming Materialism on Women’s Responses to Thin-Ideal Media.” Eleni-Marina Ashikali & Helga Dittmar. British Journal of Social Psychology. Published Online: April 5, 2011 (DOI: 10.1111/j.2044-8309.2011.02020.x).

Bethany Carland-Adams | EurekAlert!
Further information:
http://www.wiley.com

More articles from Studies and Analyses:

nachricht WAKE-UP provides new treatment option for stroke patients | International study led by UKE
17.05.2018 | Universitätsklinikum Hamburg-Eppendorf

nachricht First form of therapy for childhood dementia CLN2 developed
25.04.2018 | Universitätsklinikum Hamburg-Eppendorf

All articles from Studies and Analyses >>>

The most recent press releases about innovation >>>

Die letzten 5 Focus-News des innovations-reports im Überblick:

Im Focus: Powerful IT security for the car of the future – research alliance develops new approaches

The more electronics steer, accelerate and brake cars, the more important it is to protect them against cyber-attacks. That is why 15 partners from industry and academia will work together over the next three years on new approaches to IT security in self-driving cars. The joint project goes by the name Security For Connected, Autonomous Cars (SecForCARs) and has funding of €7.2 million from the German Federal Ministry of Education and Research. Infineon is leading the project.

Vehicles already offer diverse communication interfaces and more and more automated functions, such as distance and lane-keeping assist systems. At the same...

Im Focus: Molecular switch will facilitate the development of pioneering electro-optical devices

A research team led by physicists at the Technical University of Munich (TUM) has developed molecular nanoswitches that can be toggled between two structurally different states using an applied voltage. They can serve as the basis for a pioneering class of devices that could replace silicon-based components with organic molecules.

The development of new electronic technologies drives the incessant reduction of functional component sizes. In the context of an international collaborative...

Im Focus: LZH showcases laser material processing of tomorrow at the LASYS 2018

At the LASYS 2018, from June 5th to 7th, the Laser Zentrum Hannover e.V. (LZH) will be showcasing processes for the laser material processing of tomorrow in hall 4 at stand 4E75. With blown bomb shells the LZH will present first results of a research project on civil security.

At this year's LASYS, the LZH will exhibit light-based processes such as cutting, welding, ablation and structuring as well as additive manufacturing for...

Im Focus: Self-illuminating pixels for a new display generation

There are videos on the internet that can make one marvel at technology. For example, a smartphone is casually bent around the arm or a thin-film display is rolled in all directions and with almost every diameter. From the user's point of view, this looks fantastic. From a professional point of view, however, the question arises: Is that already possible?

At Display Week 2018, scientists from the Fraunhofer Institute for Applied Polymer Research IAP will be demonstrating today’s technological possibilities and...

Im Focus: Explanation for puzzling quantum oscillations has been found

So-called quantum many-body scars allow quantum systems to stay out of equilibrium much longer, explaining experiment | Study published in Nature Physics

Recently, researchers from Harvard and MIT succeeded in trapping a record 53 atoms and individually controlling their quantum state, realizing what is called a...

All Focus news of the innovation-report >>>

Anzeige

Anzeige

VideoLinks
Industry & Economy
Event News

In focus: Climate adapted plants

25.05.2018 | Event News

Save the date: Forum European Neuroscience – 07-11 July 2018 in Berlin, Germany

02.05.2018 | Event News

Invitation to the upcoming "Current Topics in Bioinformatics: Big Data in Genomics and Medicine"

13.04.2018 | Event News

 
Latest News

In focus: Climate adapted plants

25.05.2018 | Event News

Flow probes from the 3D printer

25.05.2018 | Machine Engineering

Less is more? Gene switch for healthy aging found

25.05.2018 | Life Sciences

VideoLinks
Science & Research
Overview of more VideoLinks >>>