Forum for Science, Industry and Business

Sponsored by:     3M 
Search our Site:


Materialism and loneliness: Is there really a vicious cycle?

Despite being much-maligned, materialism is not always bad for consumers.

Loneliness may cause materialism, but the opposite is not necessarily true, according to a new study in the Journal of Consumer Research.

"It is widely believed that there is a vicious cycle in which loneliness leads to materialism and materialism in turn contributes to loneliness. But, contrary to popular beliefs about the universal perils of materialism, the pursuit of material possessions as part of a lifestyle of 'happy hedonism' may not actually be detrimental to consumer well-being when kept within certain limits," writes author Rik Pieters (Tilburg University).

The author studied more than 2,500 consumers over a period of six years and found that loneliness was likely to lead to materialism. However, while materialism sometimes caused loneliness, it could also decrease loneliness. Loneliness increased over time for consumers who valued material possessions as a measure of success or a type of "happiness medicine," but decreased for those who sought possessions just for the sheer joy and fun of consumption.

The study also found that singles were lonelier than other consumers. Singles pursued material possessions less for the pleasure of acquiring and owning them and more as a type of "material medicine." In addition, men were more likely to view possessions as a measure of success in life and as a material medicine, whereas women viewed possessions more as a source of "material mirth."

Materialism does not necessarily lead to a vicious cycle in which shopping makes consumers lonelier. While materialism can be bad for consumers who seek meaning or status through their possessions, it can actually benefit consumers who acquire possessions solely for pleasure and comfort. In other words, materialism may not entirely deserve its bad reputation.

"While materialism can increase loneliness, it may actually reduce loneliness for some consumers. Increasing opportunities for social interaction and improving social skills may be more effective at reducing loneliness than the usual appeals to turn off the television or stop shopping," the author concludes.

Rik Pieters. "Bidirectional Dynamics of Materialism and Loneliness: Not Just a Vicious Cycle." Journal of Consumer Research: December 2013. For more information, contact Rik Pieters ( or visit

Mary-Ann Twist | EurekAlert!
Further information:

More articles from Studies and Analyses:

nachricht Diagnoses: When Are Several Opinions Better Than One?
19.07.2016 | Max-Planck-Institut für Bildungsforschung

nachricht High in calories and low in nutrients when adolescents share pictures of food online
07.04.2016 | University of Gothenburg

All articles from Studies and Analyses >>>

The most recent press releases about innovation >>>

Die letzten 5 Focus-News des innovations-reports im Überblick:

Im Focus: Novel light sources made of 2D materials

Physicists from the University of Würzburg have designed a light source that emits photon pairs. Two-photon sources are particularly well suited for tap-proof data encryption. The experiment's key ingredients: a semiconductor crystal and some sticky tape.

So-called monolayers are at the heart of the research activities. These "super materials" (as the prestigious science magazine "Nature" puts it) have been...

Im Focus: Etching Microstructures with Lasers

Ultrafast lasers have introduced new possibilities in engraving ultrafine structures, and scientists are now also investigating how to use them to etch microstructures into thin glass. There are possible applications in analytics (lab on a chip) and especially in electronics and the consumer sector, where great interest has been shown.

This new method was born of a surprising phenomenon: irradiating glass in a particular way with an ultrafast laser has the effect of making the glass up to a...

Im Focus: Light-driven atomic rotations excite magnetic waves

Terahertz excitation of selected crystal vibrations leads to an effective magnetic field that drives coherent spin motion

Controlling functional properties by light is one of the grand goals in modern condensed matter physics and materials science. A new study now demonstrates how...

Im Focus: New 3-D wiring technique brings scalable quantum computers closer to reality

Researchers from the Institute for Quantum Computing (IQC) at the University of Waterloo led the development of a new extensible wiring technique capable of controlling superconducting quantum bits, representing a significant step towards to the realization of a scalable quantum computer.

"The quantum socket is a wiring method that uses three-dimensional wires based on spring-loaded pins to address individual qubits," said Jeremy Béjanin, a PhD...

Im Focus: Scientists develop a semiconductor nanocomposite material that moves in response to light

In a paper in Scientific Reports, a research team at Worcester Polytechnic Institute describes a novel light-activated phenomenon that could become the basis for applications as diverse as microscopic robotic grippers and more efficient solar cells.

A research team at Worcester Polytechnic Institute (WPI) has developed a revolutionary, light-activated semiconductor nanocomposite material that can be used...

All Focus news of the innovation-report >>>



Event News

#IC2S2: When Social Science meets Computer Science - GESIS will host the IC2S2 conference 2017

14.10.2016 | Event News

Agricultural Trade Developments and Potentials in Central Asia and the South Caucasus

14.10.2016 | Event News

World Health Summit – Day Three: A Call to Action

12.10.2016 | Event News

Latest News

Steering a fusion plasma toward stability

28.10.2016 | Power and Electrical Engineering

Bioluminescent sensor causes brain cells to glow in the dark

28.10.2016 | Life Sciences

Activation of 2 genes linked to development of atherosclerosis

28.10.2016 | Life Sciences

More VideoLinks >>>