Forum for Science, Industry and Business

Sponsored by:     3M 
Search our Site:

 

Job ads reflect society and working life

24.05.2011
Able to cooperate, driven and independent. These have been the most sought after characteristics in the labour market since the 1950s, according to a doctoral thesis from the University of Gothenburg; Sweden, on the evolution of recruitment advertisements.

The author of the thesis Karin Helgesson studied the development of unclassified recruitment advertisements from 1955 to 2005. A recruitment ad consists of a functional text written to announce a vacant job. However, it also gives employers an opportunity to promote their organisations and what they do.

‘Recruitment advertisements can also be used to study the evolution of the language it is written in and how the values in the labour market change over time,’ says Helgesson.

Helgesson found that the most frequently requested characteristics throughout most of the 50-year period were ability to cooperate, personal drive and ability to work independently.

‘There may be many reasons for this. It may be that these characteristics are needed in many different lines of work and that the so-called consensus culture is strong in the Sweden. Once consensus has been reached, a Swedish employee is expected to be able to work independently.’

Since the turn of the century, personal drive has replaced ability to cooperate as the number one requested characteristic. This implies an employee who is able to ensure progress, take initiatives, achieve results and lead others to a higher degree than in the past.

Throughout the period, the employer is portrayed as large and successful. Words such as large, leading and expansive are commonly used, but illustrations of well-known products, office buildings and industrial plants are also used to convey the message. There have been recent changes in this respect as well.

‘Ads from the last 10 years or so tend to focus more on the employee and the stimulating work tasks and opportunities for personal development that the employer is able to offer.’

Karin Helgesson also studied changes in the language used in recruitment advertisements. As in all areas, there are clear trends in people’s use of language. In the 1980s and 1990s it was common to present requirements through expressions such as We believe that you are at least 30 years old and have sales experience. Today, requirements are presented much more directly, as in You are able to cooperate and are outbound and driven.

There are also trends in the vocabulary used. In the 1950s and 1960s, employers talked about a framtidsplats (a position with good prospects) and they wanted idésprutor (people who are able to shoot out lots of new ideas). In the 1980s applicants had to be able to hålla många bollar i luften (keep many balls in the air) and in 2005 employers wanted workers with eget driv (a personal drive).

‘Recruitment advertisements reflect the development in society at large. The employers who used to offer workers the security of belonging to large and successful organisations have become partners who are offering their co-workers personal development and stimulating work tasks,’ says Helgesson.

For more information, please contact:
Karin Helgesson, telephone: +46 (0)31 786 52 83, e-mail: karin.helgesson@svenska.gu.se

Helena Aaberg | idw
Further information:
http://hdl.handle.net/2077/24989
http://www.gu.se

More articles from Studies and Analyses:

nachricht Reusable carbon nanotubes could be the water filter of the future, says RIT study
30.03.2017 | Rochester Institute of Technology

nachricht Pan-European study on “Smart Engineering”
30.03.2017 | IPH - Institut für Integrierte Produktion Hannover gGmbH

All articles from Studies and Analyses >>>

The most recent press releases about innovation >>>

Die letzten 5 Focus-News des innovations-reports im Überblick:

Im Focus: A Challenging European Research Project to Develop New Tiny Microscopes

The Institute of Semiconductor Technology and the Institute of Physical and Theoretical Chemistry, both members of the Laboratory for Emerging Nanometrology (LENA), at Technische Universität Braunschweig are partners in a new European research project entitled ChipScope, which aims to develop a completely new and extremely small optical microscope capable of observing the interior of living cells in real time. A consortium of 7 partners from 5 countries will tackle this issue with very ambitious objectives during a four-year research program.

To demonstrate the usefulness of this new scientific tool, at the end of the project the developed chip-sized microscope will be used to observe in real-time...

Im Focus: Giant Magnetic Fields in the Universe

Astronomers from Bonn and Tautenburg in Thuringia (Germany) used the 100-m radio telescope at Effelsberg to observe several galaxy clusters. At the edges of these large accumulations of dark matter, stellar systems (galaxies), hot gas, and charged particles, they found magnetic fields that are exceptionally ordered over distances of many million light years. This makes them the most extended magnetic fields in the universe known so far.

The results will be published on March 22 in the journal „Astronomy & Astrophysics“.

Galaxy clusters are the largest gravitationally bound structures in the universe. With a typical extent of about 10 million light years, i.e. 100 times the...

Im Focus: Tracing down linear ubiquitination

Researchers at the Goethe University Frankfurt, together with partners from the University of Tübingen in Germany and Queen Mary University as well as Francis Crick Institute from London (UK) have developed a novel technology to decipher the secret ubiquitin code.

Ubiquitin is a small protein that can be linked to other cellular proteins, thereby controlling and modulating their functions. The attachment occurs in many...

Im Focus: Perovskite edges can be tuned for optoelectronic performance

Layered 2D material improves efficiency for solar cells and LEDs

In the eternal search for next generation high-efficiency solar cells and LEDs, scientists at Los Alamos National Laboratory and their partners are creating...

Im Focus: Polymer-coated silicon nanosheets as alternative to graphene: A perfect team for nanoelectronics

Silicon nanosheets are thin, two-dimensional layers with exceptional optoelectronic properties very similar to those of graphene. Albeit, the nanosheets are less stable. Now researchers at the Technical University of Munich (TUM) have, for the first time ever, produced a composite material combining silicon nanosheets and a polymer that is both UV-resistant and easy to process. This brings the scientists a significant step closer to industrial applications like flexible displays and photosensors.

Silicon nanosheets are thin, two-dimensional layers with exceptional optoelectronic properties very similar to those of graphene. Albeit, the nanosheets are...

All Focus news of the innovation-report >>>

Anzeige

Anzeige

Event News

International Land Use Symposium ILUS 2017: Call for Abstracts and Registration open

20.03.2017 | Event News

CONNECT 2017: International congress on connective tissue

14.03.2017 | Event News

ICTM Conference: Turbine Construction between Big Data and Additive Manufacturing

07.03.2017 | Event News

 
Latest News

'On-off switch' brings researchers a step closer to potential HIV vaccine

30.03.2017 | Health and Medicine

Penn studies find promise for innovations in liquid biopsies

30.03.2017 | Health and Medicine

An LED-based device for imaging radiation induced skin damage

30.03.2017 | Medical Engineering

VideoLinks
B2B-VideoLinks
More VideoLinks >>>