A new study from the University of Gothenburg show that adolescents like to present foods that are high in calories but low in nutrients in social media.
Previous studies have found that interactions around food in social media can influence adolescents’ consumption of candy and their willingness to try unfamiliar foods. Research has also shown that food images stimulate areas of the brain that are associated with appetite in children and adolescents.
Analysed Instagram accounts
The new study, published in the scientific journal Appetite, is based on an analysis of over 1000 Instagram accounts belonging to Scandinavian adolescents.
Eighty-five per cent of the accounts shared at least one food image
‘The most common food items were candy, cookies and other baked goods, sweet drinks, chocolate and ice cream. Overall, these types of high-calorie and low-nutrient food items could be found in 68 per cent of the images posted on Instagram,’ says Christopher Holmberg at the Department of Food and Nutrition, and Sport Science and one of the researchers behind the study titled Adolescents’ presentation of food in social media: An explorative study.
Only 22 per cent of the pictures displayed fruits and vegetables
Compared with other food categories, the researchers also found a particularly strong link between high-calorie/low-nutrient foods and positive descriptions and festive environments, such as birthday parties.
Markers of identity
UK studies have found that food brands increase in importance and become important identity markers during adolescence. The researchers from the University of Gothenburg found that Coca Cola, Frappuccino from Starbucks and ice cream from Ben&Jerry’s are well represented in the posted images and therefore something the teenagers helped advertise through their Instagram accounts.
‘This indicates that they are unaware of, or simply accept, this type of product promotion in social media. The fact that the adolescents create and disseminate the advertisements by themselves may imply that this type of informal advertising is more effective than traditional channels,’ associate professor Christina Berg at the Department of Food and Nutrition, and Sport Science.
For more information:
Christopher Holmberg, Department of Food and Nutrition, and Sport Science, email firstname.lastname@example.org, tel. +46 (0)31 786 4295, +46 (0)765 54 59 51
John Chaplin, Institute of Clinical Sciences, email email@example.com, tel. +46 (0)708 62 88 57
Thomas Hillman, Department of Education, Communication and Learning, email firstname.lastname@example.org, tel. +46 (0)31 786 22 05
Christina Berg, Department of Food and Nutrition, and Sport Science, email@example.com, tel. +46 (0)31 786 42 07, +46 (0)709 58 72 99
Article in Appetite: http://www.sciencedirect.com/science/article/pii/S0195666316300083
Calle Björned | idw - Informationsdienst Wissenschaft
The Great Unknown: Risk-Taking Behavior in Adolescents
19.01.2017 | Max-Planck-Institut für Bildungsforschung
A sudden drop in outdoor temperature increases the risk of respiratory infections
11.01.2017 | University of Gothenburg
An important step towards a completely new experimental access to quantum physics has been made at University of Konstanz. The team of scientists headed by...
Yersiniae cause severe intestinal infections. Studies using Yersinia pseudotuberculosis as a model organism aim to elucidate the infection mechanisms of these...
Researchers from the University of Hamburg in Germany, in collaboration with colleagues from the University of Aarhus in Denmark, have synthesized a new superconducting material by growing a few layers of an antiferromagnetic transition-metal chalcogenide on a bismuth-based topological insulator, both being non-superconducting materials.
While superconductivity and magnetism are generally believed to be mutually exclusive, surprisingly, in this new material, superconducting correlations...
Laser-driving of semimetals allows creating novel quasiparticle states within condensed matter systems and switching between different states on ultrafast time scales
Studying properties of fundamental particles in condensed matter systems is a promising approach to quantum field theory. Quasiparticles offer the opportunity...
Among the general public, solar thermal energy is currently associated with dark blue, rectangular collectors on building roofs. Technologies are needed for aesthetically high quality architecture which offer the architect more room for manoeuvre when it comes to low- and plus-energy buildings. With the “ArKol” project, researchers at Fraunhofer ISE together with partners are currently developing two façade collectors for solar thermal energy generation, which permit a high degree of design flexibility: a strip collector for opaque façade sections and a solar thermal blind for transparent sections. The current state of the two developments will be presented at the BAU 2017 trade fair.
As part of the “ArKol – development of architecturally highly integrated façade collectors with heat pipes” project, Fraunhofer ISE together with its partners...
19.01.2017 | Event News
10.01.2017 | Event News
09.01.2017 | Event News
20.01.2017 | Awards Funding
20.01.2017 | Materials Sciences
20.01.2017 | Life Sciences