While the world's best skiers and snowboarders at the Vancouver 2010 Olympic Winter Games compete with helmets on, many other skiers and snowboarders are choosing to forego this important piece of safety equipment.
In fact, many skiers and snowboarders place fashion before safety, according to a commentary by a St. Michael's Hospital neurosurgeon published in the Journal of the American Medical Association today.
The commentary calls for skiers to shun the cultural stigma or fashion faux pas associated with wearing helmets to encourage helmet use as a routine part of the ski and snowboard culture.
Head injuries in these two alpine sports are the most frequent cause of hospital admission and death. Research shows that about 120,000 people in North America suffer head injuries while skiing or snowboarding each year. Recent studies have shown that helmets help reduce the risk of head injuries by up to 60 percent.
"Despite compelling evidence that shows wearing a helmet significantly reduces the chance of head and brain injury, there are still those who argue that helmets are not fashionable or part of the ski culture," explains Dr. Michael Cusimano, a neurosurgeon at St. Michael's Hospital. "We have established the safety benefits but now we must find ways to integrate helmets so it becomes another piece of standard equipment for people on the slopes. It is time for everyone who has a stake in skiing and snowboarding to do their part to make the slopes safer."
According to the authors, a shift in attitude toward helmet use is necessary to quash cultural stigmas. They say that change has already begun. For example, during the 2009 National Ski Safety Week, ski areas in California, Colorado and Washington offered discounts on helmets through the Lid for Kids safety awareness program. Other resorts are including a helmet with their child and youth ski and snowboard rental packages.
"Resorts have two reasons for promoting helmets – one, it keeps their customers safer and two, they are also seeing a discount in their insurance premiums when the slopes are safer places," says Dr. Cusimano. "Role modeling can also have a powerful effect on what people sense as normal. Ski patrollers and instructors understand that helmets lessen the risk of traumatic brain injury and view themselves as role models for the public; however, most do not wear helmets regularly."
The authors recommend:All ski and snowboard advertising images include people wearing helmets
"We are on the brink of changing the culture in skiing and snowboarding towards helmets," he says. "What we need is action by various stakeholders so wearing a helmet no longer becomes a fashion decision but rather common sense. We need action from national organizations, to ski resorts and schools, to parents and kids to make this culture shift. At that point, we will make real progress in reducing the number of head injuries on the slopes."
About St. Michael's Hospital
St. Michael's Hospital provides compassionate care to all who walk through its doors. The Hospital also provides outstanding medical education to future health care professionals in more than 23 academic disciplines. Critical care and trauma, heart disease, neurosurgery, diabetes, cancer care, and care of the homeless are among the Hospital's recognized areas of expertise. Through the Keenan Research Centre and the Li Ka Shing Knowledge Institute, research at St. Michael's Hospital is recognized and put into practice around the world. Founded in 1892, the Hospital is fully affiliated with the University of Toronto.
Julie Saccone | EurekAlert!
The Great Unknown: Risk-Taking Behavior in Adolescents
19.01.2017 | Max-Planck-Institut für Bildungsforschung
A sudden drop in outdoor temperature increases the risk of respiratory infections
11.01.2017 | University of Gothenburg
An important step towards a completely new experimental access to quantum physics has been made at University of Konstanz. The team of scientists headed by...
Yersiniae cause severe intestinal infections. Studies using Yersinia pseudotuberculosis as a model organism aim to elucidate the infection mechanisms of these...
Researchers from the University of Hamburg in Germany, in collaboration with colleagues from the University of Aarhus in Denmark, have synthesized a new superconducting material by growing a few layers of an antiferromagnetic transition-metal chalcogenide on a bismuth-based topological insulator, both being non-superconducting materials.
While superconductivity and magnetism are generally believed to be mutually exclusive, surprisingly, in this new material, superconducting correlations...
Laser-driving of semimetals allows creating novel quasiparticle states within condensed matter systems and switching between different states on ultrafast time scales
Studying properties of fundamental particles in condensed matter systems is a promising approach to quantum field theory. Quasiparticles offer the opportunity...
Among the general public, solar thermal energy is currently associated with dark blue, rectangular collectors on building roofs. Technologies are needed for aesthetically high quality architecture which offer the architect more room for manoeuvre when it comes to low- and plus-energy buildings. With the “ArKol” project, researchers at Fraunhofer ISE together with partners are currently developing two façade collectors for solar thermal energy generation, which permit a high degree of design flexibility: a strip collector for opaque façade sections and a solar thermal blind for transparent sections. The current state of the two developments will be presented at the BAU 2017 trade fair.
As part of the “ArKol – development of architecturally highly integrated façade collectors with heat pipes” project, Fraunhofer ISE together with its partners...
19.01.2017 | Event News
10.01.2017 | Event News
09.01.2017 | Event News
20.01.2017 | Awards Funding
20.01.2017 | Materials Sciences
20.01.2017 | Life Sciences