Forum for Science, Industry and Business

Sponsored by:     3M 
Search our Site:

 

New happiness research demonstrates when material items are the best option

13.02.2009
It matters whether you give your loved one a material gift or an experience for Valentine's Day, say researchers at The University of Texas at Austin's McCombs School of Business and Washington University in St. Louis.

Past research has shown that opting for shared experiences such as vacations and theatre tickets will lead to more long-term happiness than will buying material goods. However, new research to be published in a forthcoming issue of the Journal of Consumer Research shows that sometimes experiences can backfire.

The research was co-authored by Leonardo Nicolao and Julie Irwin of the McCombs School of Business and Joseph K. Goodman of Washington University in St. Louis.

"Previous studies have only tested happiness with positive experiences versus positive material purchases," said Irwin, associate professor of marketing at the McCombs School of Business. "We have studied the effects of negative purchases-ones where the results went poorly."

Indeed, Irwin said, experiences do lead to more happiness when the purchase goes well. "However, for negative purchases, bad experiences lead to more lasting unhappiness than do bad material purchases. Experiences 'stay with' us longer than material purchases, whether good or bad. They simply have more lasting power over our happiness. Imagine that really terrible play or restaurant meal—it is tougher to recover from picking the wrong experience than from picking the wrong thing."

So, when considering the perfect romantic gift, it may be best to forgo the risky adventure vacation (with its risk of danger and bad weather) in favor of a safer gift, such as a piece of jewelry. A bad choice of an experience could make your valentine unhappy for a much longer time than will a badly chosen material gift. On the other hand, if you have a good reason to suspect that the purchase will turn out well (if it is her favorite restaurant, for instance, or the movie tickets she has been hinting about) then experiences are the way to go and will leave your valentine happier (and more appreciative) longer than any material gift could.

Rob Meyer | EurekAlert!
Further information:
http://www.utexas.edu

More articles from Studies and Analyses:

nachricht Obstructing the ‘inner eye’
07.07.2017 | Friedrich-Schiller-Universität Jena

nachricht Drone vs. truck deliveries: Which create less carbon pollution?
31.05.2017 | University of Washington

All articles from Studies and Analyses >>>

The most recent press releases about innovation >>>

Die letzten 5 Focus-News des innovations-reports im Überblick:

Im Focus: Manipulating Electron Spins Without Loss of Information

Physicists have developed a new technique that uses electrical voltages to control the electron spin on a chip. The newly-developed method provides protection from spin decay, meaning that the contained information can be maintained and transmitted over comparatively large distances, as has been demonstrated by a team from the University of Basel’s Department of Physics and the Swiss Nanoscience Institute. The results have been published in Physical Review X.

For several years, researchers have been trying to use the spin of an electron to store and transmit information. The spin of each electron is always coupled...

Im Focus: The proton precisely weighted

What is the mass of a proton? Scientists from Germany and Japan successfully did an important step towards the most exact knowledge of this fundamental constant. By means of precision measurements on a single proton, they could improve the precision by a factor of three and also correct the existing value.

To determine the mass of a single proton still more accurate – a group of physicists led by Klaus Blaum and Sven Sturm of the Max Planck Institute for Nuclear...

Im Focus: On the way to a biological alternative

A bacterial enzyme enables reactions that open up alternatives to key industrial chemical processes

The research team of Prof. Dr. Oliver Einsle at the University of Freiburg's Institute of Biochemistry has long been exploring the functioning of nitrogenase....

Im Focus: The 1 trillion tonne iceberg

Larsen C Ice Shelf rift finally breaks through

A one trillion tonne iceberg - one of the biggest ever recorded -- has calved away from the Larsen C Ice Shelf in Antarctica, after a rift in the ice,...

Im Focus: Laser-cooled ions contribute to better understanding of friction

Physics supports biology: Researchers from PTB have developed a model system to investigate friction phenomena with atomic precision

Friction: what you want from car brakes, otherwise rather a nuisance. In any case, it is useful to know as precisely as possible how friction phenomena arise –...

All Focus news of the innovation-report >>>

Anzeige

Anzeige

Event News

Closing the Sustainability Circle: Protection of Food with Biobased Materials

21.07.2017 | Event News

»We are bringing Additive Manufacturing to SMEs«

19.07.2017 | Event News

The technology with a feel for feelings

12.07.2017 | Event News

 
Latest News

NASA looks to solar eclipse to help understand Earth's energy system

21.07.2017 | Earth Sciences

Stanford researchers develop a new type of soft, growing robot

21.07.2017 | Power and Electrical Engineering

Vortex photons from electrons in circular motion

21.07.2017 | Physics and Astronomy

VideoLinks
B2B-VideoLinks
More VideoLinks >>>