Forum for Science, Industry and Business

Sponsored by:     3M 
Search our Site:

 

Fraunhofer IAO study on service lifecycle management

06.11.2013
Gone are the days when manufacturers could choose whether or not to provide services to accompany their products; nowadays, if they want to ensure their survival in the marketplace, they must.

Service lifecycle management programs help companies seeking to add service components to their products to systematically and successfully develop suitable business models for doing so. Fraunhofer IAO’s “Anforderungen an ein Service Lifecycle Management” study investigates the extent to which companies are already using such programs.

Offering services to accompany the products they sell is already an important consideration for manufacturing companies. Well-known examples include furniture that is assembled at the customer’s home, printers for which the customer receives ink cartridges by regular postal delivery, or conventional cell phones that are sold inclusive of a contract with a cell phone operator. This trend is set to intensify in future.

If companies wish to remain competitive, they must master servitization – the process of transforming pure products into bundles of products and services. Doing so requires strategic business models that treat both services and products as important from the outset.

How does one go about systematically creating this new kind of business model? Service lifecycle management provides an effective solution. It’s very similar to product lifecycle management, and comprises three stages: service ideation (brainstorming, structured evaluation and selection), service engineering (developing the chosen idea through to market launch), and service operations management (marketing, sales, quality assurance).

In order to discover the extent to which manufacturing companies are already using lifecycle management programs to professionally manage the services they offer, Fraunhofer IAO questioned 14 experts working in the field as part of its “Anforderungen an ein Service Lifecycle Management” study.

According to the specialists surveyed, manufacturing companies’ services business is becoming ever more important. Their feedback indicated that the first major step is to offer each customer services tailored to their specific needs. This then allows companies to offer their customers hybrid bundles of products and services, creating a unique selling point.

The third indispensable factor is highly qualified staff, which the experts deem essential for delivering services in the marketplace. It is precisely these three strategic aspects that must be borne in mind when developing a service lifecycle management program.

The short study shows that the majority of companies surveyed do not yet have a comprehensive service lifecycle management program in place. The main reason cited was insufficient capacity, with underqualified staff also named as an important factor. The companies surveyed would above all like to have systematic, practical support when it comes to selecting and developing ideas for suitable services.

Further Information

To order a copy of the study (in German, 10 euros), please visit:
www.verlag.fraunhofer.de
To download a free pdf (in German), please visit:
»Anforderungen an ein Service Lifecycle Management« (.pdf)
http://wiki.iao.fraunhofer.de/index.php/Service_Lifecycle_Management

Mike Freitag | Fraunhofer IAO
Further information:
http://www.iao.fraunhofer.de

More articles from Studies and Analyses:

nachricht Smart Data Transformation – Surfing the Big Wave
02.12.2016 | Fraunhofer-Institut für Angewandte Informationstechnik FIT

nachricht Climate change could outpace EPA Lake Champlain protections
18.11.2016 | University of Vermont

All articles from Studies and Analyses >>>

The most recent press releases about innovation >>>

Die letzten 5 Focus-News des innovations-reports im Überblick:

Im Focus: Significantly more productivity in USP lasers

In recent years, lasers with ultrashort pulses (USP) down to the femtosecond range have become established on an industrial scale. They could advance some applications with the much-lauded “cold ablation” – if that meant they would then achieve more throughput. A new generation of process engineering that will address this issue in particular will be discussed at the “4th UKP Workshop – Ultrafast Laser Technology” in April 2017.

Even back in the 1990s, scientists were comparing materials processing with nanosecond, picosecond and femtosesecond pulses. The result was surprising:...

Im Focus: Shape matters when light meets atom

Mapping the interaction of a single atom with a single photon may inform design of quantum devices

Have you ever wondered how you see the world? Vision is about photons of light, which are packets of energy, interacting with the atoms or molecules in what...

Im Focus: Novel silicon etching technique crafts 3-D gradient refractive index micro-optics

A multi-institutional research collaboration has created a novel approach for fabricating three-dimensional micro-optics through the shape-defined formation of porous silicon (PSi), with broad impacts in integrated optoelectronics, imaging, and photovoltaics.

Working with colleagues at Stanford and The Dow Chemical Company, researchers at the University of Illinois at Urbana-Champaign fabricated 3-D birefringent...

Im Focus: Quantum Particles Form Droplets

In experiments with magnetic atoms conducted at extremely low temperatures, scientists have demonstrated a unique phase of matter: The atoms form a new type of quantum liquid or quantum droplet state. These so called quantum droplets may preserve their form in absence of external confinement because of quantum effects. The joint team of experimental physicists from Innsbruck and theoretical physicists from Hannover report on their findings in the journal Physical Review X.

“Our Quantum droplets are in the gas phase but they still drop like a rock,” explains experimental physicist Francesca Ferlaino when talking about the...

Im Focus: MADMAX: Max Planck Institute for Physics takes up axion research

The Max Planck Institute for Physics (MPP) is opening up a new research field. A workshop from November 21 - 22, 2016 will mark the start of activities for an innovative axion experiment. Axions are still only purely hypothetical particles. Their detection could solve two fundamental problems in particle physics: What dark matter consists of and why it has not yet been possible to directly observe a CP violation for the strong interaction.

The “MADMAX” project is the MPP’s commitment to axion research. Axions are so far only a theoretical prediction and are difficult to detect: on the one hand,...

All Focus news of the innovation-report >>>

Anzeige

Anzeige

Event News

ICTM Conference 2017: Production technology for turbomachine manufacturing of the future

16.11.2016 | Event News

Innovation Day Laser Technology – Laser Additive Manufacturing

01.11.2016 | Event News

#IC2S2: When Social Science meets Computer Science - GESIS will host the IC2S2 conference 2017

14.10.2016 | Event News

 
Latest News

Closing the carbon loop

08.12.2016 | Life Sciences

Applicability of dynamic facilitation theory to binary hard disk systems

08.12.2016 | Physics and Astronomy

Scientists track chemical and structural evolution of catalytic nanoparticles in 3-D

08.12.2016 | Materials Sciences

VideoLinks
B2B-VideoLinks
More VideoLinks >>>