Forum for Science, Industry and Business

Sponsored by:     3M 
Search our Site:

 

Fear, not data, motivates sunscreen users, research shows

02.07.2014

We’re often told that worrying can be harmful to one’s health. But University at Buffalo researchers say that when it comes to preventing skin cancer, a little fear is good for you.

In a study published in the Journal of Behavioral Medicine, the UB researchers found that fear and worry about skin cancer had a bigger influence on people’s use of sunscreen than information about the statistical likelihood of developing the disease.


When it comes to using sunscreen, fear of developing skin cancer has a greater influence than information about statistical likelihood of developing the disease, says UB's Marc Kiviniemi. Photo: Douglas Levere

“Most health behavior studies don’t account for the more visceral, emotional reactions that lead people to do risky behaviors, like eat junk food or ignore the protective benefits of sunscreen,” says Marc Kiviniemi, lead researcher and assistant professor of community health and health behavior.

“This study is important because most of what we do in public health communications focuses on spreading knowledge and information. By not addressing emotions, we’re potentially missing a rich influence on behavior when interventions don’t address feelings.”

Kiviniemi’s study analyzed data from a nationwide study conducted by the National Cancer Institute.  Nearly 1,500 randomly selected participants with no personal history of skin cancer were asked about their sunscreen use, and questioned to gauge their perceived risk and worry for getting skin cancer.

Frequency of sunscreen use varied, with 32 percent reporting ‘‘never’’ using it, and 14 percent ‘‘always’’ using it.  Education was associated with increased sunscreen use and men and non-White participants were both less likely to use sunscreen.

In each case, however, worry more directly influenced people’s behavior than informational findings, and increasing degrees of worry were associated with increased sunscreen use.

“Our research looked at the interplay of emotions and facts in decision making– that is, how do cognitive and affective risks jointly work to influence behavior?” says Kiviniemi. “The nature of their interrelation as an influence on behavior has not been examined until this study.”

UB researchers say that affective risk – fear and worry about a health issue, in this case skin cancer – and cognitive risk – the informational component – are both known influences on people’s health behaviors.

However, they are often treated separately or are pitted against one another as “rational” versus “irrational” influences, says Kiviniemi.

“These findings show that clinicians might want to think more about feelings when encouraging people to use sunscreen,” says Kiviniemi. “In addition to providing educational information about risk, encouraging people to consider how they feel about cancer and how worried they are about it might inspire preventive behaviors.”

While ultimately public health professionals can use the results to design better intervention tools, researchers are still a few steps away from understanding how to shape fear so that it is beneficial, rather than paralyzing, adds Kiviniemi.

Kiviniemi will conduct further research to examine the same relationship between risk perception and behavior in other types of health behaviors, such as colonoscopy screening and condom use.

Media Contact Information

Marcene Robinson

Media Relations Assistant

Tel: 716-645-4595

marcener@buffalo.edu

Marcene Robinson | Eurek Alert!
Further information:
http://www.buffalo.edu/news/releases/2014/07/002.html

Further reports about: Cancer Education Frequency Medicine cognitive colonoscopy screening skin skin cancer steps

More articles from Studies and Analyses:

nachricht Study calculates the speed of ice formation
04.08.2015 | Princeton University

nachricht Research investigates whether solar events could trigger birth defects on Earth
21.07.2015 | University of Kansas

All articles from Studies and Analyses >>>

The most recent press releases about innovation >>>

Die letzten 5 Focus-News des innovations-reports im Überblick:

Im Focus: Greenhouse gases' millennia-long ocean legacy

Continuing current carbon dioxide (CO2) emission trends throughout this century and beyond would leave a legacy of heat and acidity in the deep ocean. These...

Im Focus: Glaciers melt faster than ever

Glacier decline in the first decade of the 21st century has reached a historical record, since the onset of direct observations. Glacier melt is a global phenomenon and will continue even without further climate change. This is shown in the latest study by the World Glacier Monitoring Service under the lead of the University of Zurich, Switzerland.

The World Glacier Monitoring Service, domiciled at the University of Zurich, has compiled worldwide data on glacier changes for more than 120 years. Together...

Im Focus: Quantum Matter Stuck in Unrest

Using ultracold atoms trapped in light crystals, scientists from the MPQ, LMU, and the Weizmann Institute observe a novel state of matter that never thermalizes.

What happens if one mixes cold and hot water? After some initial dynamics, one is left with lukewarm water—the system has thermalized to a new thermal...

Im Focus: On the crest of the wave: Electronics on a time scale shorter than a cycle of light

Physicists from Regensburg and Marburg, Germany have succeeded in taking a slow-motion movie of speeding electrons in a solid driven by a strong light wave. In the process, they have unraveled a novel quantum phenomenon, which will be reported in the forthcoming edition of Nature.

The advent of ever faster electronics featuring clock rates up to the multiple-gigahertz range has revolutionized our day-to-day life. Researchers and...

Im Focus: Superfast fluorescence sets new speed record

Plasmonic device has speed and efficiency to serve optical computers

Researchers have developed an ultrafast light-emitting device that can flip on and off 90 billion times a second and could form the basis of optical computing.

All Focus news of the innovation-report >>>

Anzeige

Anzeige

Event News

Success 4.0 – Is Your Company Fit for the Future? New Series of Events for Executives

04.08.2015 | Event News

3rd Euro Bio-inspired - International Conference and Exhibition on Bio-inspired Materials

23.07.2015 | Event News

Clash of Realities – International Conference on the Art, Technology and Theory of Digital Games

10.07.2015 | Event News

 
Latest News

Small tilt in magnets makes them viable memory chips

04.08.2015 | Information Technology

New Design Brings World’s First Solar Battery to Performance Milestone

04.08.2015 | Power and Electrical Engineering

Magnetism at Nanoscale

04.08.2015 | Materials Sciences

VideoLinks
B2B-VideoLinks
More VideoLinks >>>