Research from the University of Gothenburg, Sweden, shows that Sweden is no different from other countries when it comes to the number of adverts that children are exposed to.
Children between the age of three and 12 in Sweden encounter an average of 50 or so TV advertisements for food a week, dominated (in descending order) by fast food, alcohol, chocolate and sweets. The results were presented recently in an article by 13 research groups in different countries in the American Journal of Public Health.The link between food and advertising
Children of this age in Sweden watch around 100 minutes of television a day, two thirds of which involves commercial channels. The most popular channels with children are TV3, TV4 and Kanal 5, all of which were monitored by researchers as part of the international study.11 countries
13 groups of researchers in 11 countries monitored food advertising during peak viewing periods for children. Across the study, 18% of adverts were for food, with food advertisements shown an average of five times an hour. Sweden was slightly above this average with six food adverts an hour.
Download the article: http://ajph.aphapublications.org/cgi/content/abstract/100/9/1730
Helena Aaberg | idw
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