The extra layer of information that you add to a message when speaking is called prosody. The most important conclusion is that prosody lies not only in the voice but also in the facial expression. Further it appears that auditory and visual information together are more effective than the same information separately.
That a text is more than a series of words becomes clear as soon as you read a story aloud, for example, Little Red Riding Hood. At the end of a sentence you drop your voice. The pitch of your voice also changes when the Wolf speaks. Certain words receive extra emphasis. For example, ‘Grandmother, what a great mouth you have!’ ‘That is to eat you up!’. Not only do you use your voice to make the story frightening but your face adopts a frightening expression as well. When reading aloud you do that deliberately. Unconsciously, you do the same when talking to somebody.Czech study subjects
Kim van den Wijngaard | alfa
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